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What is Next Nature?

With our attempts to cultivate nature, humankind causes the rising of a next nature, which is wild and unpredictable as ever. Wild systems, genetic surprises, autonomous machinery and splendidly beautiful black flowers. Nature changes along with us.

3D rendered bunnies prefer calm diesels

3D rendered bunnies prefer calm diesels

Kenichi Nagahiro, Honda’s chief engine designer, hated diesel engines. When asked to design Honda’s first diesel he flatly refused – unless he was allowed to start completely from scratch. The result is one of the cleanest, most refined diesel engines on the market today. Cute bunnies, pretty flowers and rainbows show their dislike of dirty, noisy, smelly diesel engines by destroying them in exchange for something better.

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Discussion

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  1. Rolf found this movie.

    I also remember a shell commercial in which oil was presented as a ‘natural’ thing. Anyone knows about this?

  2. shell pura?

  3. nextnature

    > shell pura?

    Yes, I think so.. also, the British Petrol logo looks a lot like a flower..

  4. =A=

    link = broken –> http://www.honda.co.uk/change/