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What is Next Nature?

With our attempts to cultivate nature, humankind causes the rising of a next nature, which is wild and unpredictable as ever. Wild systems, genetic surprises, autonomous machinery and splendidly beautiful black flowers. Nature changes along with us.
Biomimicmarketing

Biomimicmarketing

The sciences of biomimicry studies nature’s models and then imitates or takes inspiration from these designs to solve human problems: Culture imitates nature. The Black&Decker Alligator lopper (video) is a new chainsaw inspired by an alligator. But I am unsure if this gardening tool is actually inspired by a the alligator we know from old nature. I believe it is more of a marketing thing to call your chainsaw ‘Alligator’. Hence a new tag: Biomimicmarketing.

Koert van Mensvoort

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  1. Koert
    12/05/06 at 08:43

    Lots of examples of biomimicmarketing in the car industry, think of the ‘jaguar’, the volkswagen ‘beetle’, etc.

  2. =A=
    14/05/06 at 23:43

    Baby-alligators are nice… :)
    Here’s the papa (handled by a few gorilla’s):
    http://home.itek.norut.no/~audun/ultimatechainsaw.mpg

  3. nextnature
    15/05/06 at 12:39

    Apple computer.

  4. nextnature
    22/05/06 at 21:36

    jaguar sports car,
    bugaboo frog.

  5. Rolf
    23/05/06 at 07:44

    i think it’s only biomimicmarketing if it actually is taking a feeling of nature and putting it on the product… With an Apple or Bugaboo that’s kind of questionable.

  6. nextnature
    23/05/06 at 13:12

    You are right rolf.. if there is no mimmicry it can not be biomimicmarketing.