Hide this

What is Next Nature?

With our attempts to cultivate nature, humankind causes the rising of a next nature, which is wild and unpredictable as ever. Wild systems, genetic surprises, autonomous machinery and splendidly beautiful black flowers. Nature changes along with us.

branded butterfly wings - by Koert van Mensvoort

Branded Butterfly Wings

“A glowing green logo drawn by scientists on the wing of a genetically altered butterfly could herald the day that the insects are adorned with adverts and slogans. A team at the University at Buffalo that developed the world’s first genetically modified butterfly has now adapted the work to create the fluorescent marking on the wings of the insect to demonstrate an innovative tool that will make it easier to find out what genes do, in this case those that play a role in making the patterns on wings, from stripes to eye spots.”

After reading this at Telegraph, I imagined something like the sporty butterfly picture above: Papilio Nike-Ulysses. But the original article’s abstract reads much more dryly: “Precise temporal and spatial regulation of transgene expression is a critical tool to investigate gene function in developing organisms.”

butterfly logo science

Via Adverlab, thanks to Tinkebell for the tip. Related posts: Withus Oragainstus, Wild Style.


  1. Chashmire Malone

    I love it!

  2. Ayesha

    its wicked!!!!!
    keep it up!!

  3. boblina


  4. samantha farley

    i love all them i hope you can send them to me so i can show my sister

    love always samantha farley

  5. Do we really want to brand nature? I’m all for advances in the way we can use nature and discovering how it all works. But to think that the next Elephant I see might have “Mc Donalds” written on it just seems sad.

  6. Ray

    advertisement is pollutant…
    nature is what we need to stay out of branded world
    “branded nature” kills “real nature”

    this project has good technical knowledge with bad conceptual application

  7. Mary Jones

    good work!!!! nike rules

  8. katie

    dis logo fingy iz bangin itz live i luv it

  9. becky


  10. I agree with Ray.

    This is just plain sick. In the bad way. Are we humans so meglomanic that we can’t resist putting our “stamp” on what is most natural in this world? Morons! All of you who actually support this new, shameful pollution are utter morons! How can you regard something like this an feel anything but deep disgust?

    I’m nauseated.

  11. eric

    At some point we all will be held accountable for what we do with what we’ve been given. I’m curious as to how this will stand the test of time. Right now it’s not looking too good for you. The first time I see a butterfly with a Starbuck’s logo, I’m hunting you down. We’ll have a little chat. It’s obvious you want to know how people view your work. I’d love to share a few more “subtle” points with you. The scope of our “intelligence” is growing rather juvenile.

  12. i think its wiked and wow

  13. Chris

    I don’t think this is a bright idea. i think it is so damn stupid. why would all of u think that having brand nature is great? didn’t u think of the living things that we are going to torture? put urself in their shoes. u will definitely hate it. nature means pure and original. having it brand would make it look fake and man made.

  14. Already done – too late……

    See Marta De Menenze’s work

  15. We’re not talking bio-art here Stuart. We’re talking marketing.

  16. natalie

    jesus. i don’t even know what to say. frightening.

  17. mk

    This has to be too expensive to be practical

  18. ilona

    alterations usually happen after birth – this seems almost more natural

  19. Ana

    Nike lepidoptera-check (pun intended)
    Addidas Coleoptera-still looking

    With this comes new pinning techniques, and adds to many completed collections.

  20. bert

    screwing around with creation