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What is Next Nature?

With our attempts to cultivate nature, humankind causes the rising of a next nature, which is wild and unpredictable as ever. Wild systems, genetic surprises, autonomous machinery and splendidly beautiful black flowers. Nature changes along with us.

Corporate Logo Landscape

For centuries artists painted trees and clouds because that is what they saw around them, nowadays they remix brands and logo’s because that is what surrounds them. A city child washes her hair with pine-scented shampoo. Walking in the forest with her father one day, she says, “Daddy, the woods smell of shampoo.” Surely, young children nowadays perform better at discriminating corporate logo’s than at tree- or bird species.

‘Landscape’ is a painting by Helmut Smits, 180×132 cm, wood, canvas, acryl, 2005. Unmistakably(?) a quick and dirty ripoff of the nextnature corporate jungle background pattern by Karl Grandin. Nonetheless, peculiar image of the week.

See also: Animal Sweater, Branded Butterfly Wings, Artvertising, Corporate Slogan Poem.

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