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What is Next Nature?

With our attempts to cultivate nature, humankind causes the rising of a next nature, which is wild and unpredictable as ever. Wild systems, genetic surprises, autonomous machinery and splendidly beautiful black flowers. Nature changes along with us.

Philips Wake Up Light – Sunrise Alarm Clock

Philips Wake Up Light – Sunrise Alarm Clock

Philips hits the shops with a product that aims to naturalize alarm clocks. The annoying buzzing machines were once invented to cultivate our day/night rhythms, formerly connected to the cycles of the sun. But now they are transformed into some kind of natural phenomenon again. The Wake Up Light simulates a wakeup with a sunrise, when sunlight gradually begins to peek through your closed eyelids. That sends signals to your brain to stop producing melatonin, the sleep-inducing hormone that sometimes seems to kick in at the most inopportune times. This seems to be a much more humane alarm clock than the regular buzzing alarms.

As you would expect their advertising campaign is entirely biomimicmarketing based.

wake up light
Related: Real Nature is not Green. Watch the One Minute YouTube Review.


  1. =A=

    An invention like this should spray dewdrops, don’t you think?

  2. =A=

    Check this Boingboing link: Moon in my Room

  3. sheila

    Is this available in canada? I am having a hard time finding one

  4. I like Philips of the products, soft lighting more easily than people from the alarm to wake up early morning