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What is Next Nature?

With our attempts to cultivate nature, humankind causes the rising of a next nature, which is wild and unpredictable as ever. Wild systems, genetic surprises, autonomous machinery and splendidly beautiful black flowers. Nature changes along with us.

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Old nature compared

The comparison graphics are a bit dull after a while, but I think this video illustrates how people deal with the forces of Next Nature; If we want to understand why managers, directors, institutes and corporations exist, probably a good old–nature safari will be able to teach us: to protect what is yours and survival of the fittest. The corporate world is only the next wild system.

Managers nor directors were hurt during the making of this film.

Discussion

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  1. worst video ever

  2. I don’t agree with you Rolf Coppens, I actually think it illustrates the amoral ‘brutality’ within corporations quite nicely. It’s really survival of the fittest in that kind of environment, even worse in the ‘creative’ businesses.

  3. creative industry = nextnature?
    I also don’t agree with Rolf.I like this video.

  4. As for the added graphics… that’s a matter of taste: I can see the thing was created a bit too fast. F.e. somewhere in the video it says “WEB DISIGNER”
    But then the style is not very important for the point I am trying to make.

  5. Who are the wildebeasts?