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What is Next Nature?

With our attempts to cultivate nature, humankind causes the rising of a next nature, which is wild and unpredictable as ever. Wild systems, genetic surprises, autonomous machinery and splendidly beautiful black flowers. Nature changes along with us.

Crash–Test Pizzas?

Crash–Test Pizzas?

Schwan Consumer Brands, a leading frozen pizzas brand, has launched a challenging brand: UGLY. The design embraces the rising trend for natural, honest food and the notion that genuinely good food is all about taste and quality, not just about image consumption.

Note that it looks like the ingredients just dropped ten stories, while the art directors must have spent hours creating that “honest” feel.

ugly pizza too

(by Vibrandt)

Via TheDieline.com | Related:  Fake For Real: Image Consumption | Food for Thought


  1. Bridget Short

    My local store is unable to order more ugly pizzas. I have tried all my other stores without success. They are a huge hit in our family and we find them utterly devine. Please please can you tell me where I can buy more ugly pizzas as our family are tottaly hooked on them.
    Many Thanks Bridget Short