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What is Next Nature?

With our attempts to cultivate nature, humankind causes the rising of a next nature, which is wild and unpredictable as ever. Wild systems, genetic surprises, autonomous machinery and splendidly beautiful black flowers. Nature changes along with us.

Press [CTRL] [S] to save the environment

Press [CTRL] [S] to save the environment

The people at Preem.se – the Swedish organization responsible for this advertisement – must think this is the way to promote environmental protection with a younger generation of people (nerds?), for whom the digital realm is their first nature.

Press [CTRL] [S] to save the environment. And when things go utterly wrong, you can always press [CTRL] [Z] to undo your actions. No?

See also: Fake XP grassGlobal Warming Ready Campaign, Image of Nature, Hurricane$ Approaching. Thanks Johan.

Discussion

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  1. allie

    commercial livestock production = environmental protection?

  2. If you ask me it is a clear case of biomimicmarketing: using images of nature to market a product.

  3. Of course, it’s also an oil company rather than anything friendlier. Figures.

  4. k.n.

    hey i cant find an address to email, is there a way i can get the wallpaper/background of logos?

  5. Dear K.n. Can’t you just steal it from the site like everyone else? ;) Well alright, here is a direct link to the nextnature pattern created by karl grandin: http://www.nextnature.net/research/wp-content/themes/next_nature/img/nn_bg.gif