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What is Next Nature?

With our attempts to cultivate nature, humankind causes the rising of a next nature, which is wild and unpredictable as ever. Wild systems, genetic surprises, autonomous machinery and splendidly beautiful black flowers. Nature changes along with us.

Animal Sweater

Animal Sweater

As we are surrounded by logos, we are systematically invited, encouraged and directed in what we do. Brands want to be personal and engage in a relationship with you. They want to become a central part of your life. But there is no dialogue, only targeted one-way communication. The symbols are constantly in your field of vision but they are still not part of the public domain. Ownership is of the corporations and the destiny of the logos is in their hands.In the Animal Sweater pattern, designed by the Swedish artist Karl Grandin, the animal shaped logos are set free. Emphasizing the beauty of the stylized animals and their collective kinship, rather than each mark’s individual commercial value, the pattern suggests a new way to experience the commercial imagery.

Finally a limited edition of the Animal Sweaters are available for purchase!The Animal Sweaters come in two versions, Female and Male, in two different sizes each.

All sweaters are wool and cotton knit, numbered from 1 to 50 and signed.
Price €250.

How to order: Please email your order, including the items you are interested in, your name and delivery address, to feedme|at|woo.se. Then you will receive a confirmation with the price including shipping and information on how to pay through PayPal. When your payment has been registered, the items will be delivered to you, nicely wrapped.

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Sizing –

Female Animal size 1 (white collar)
Chest width: 49 cm – Bottom width: 43 cm  – Sleeve lenght: 57 cm – Length, highest point of the shoulder to bottom hem: 63 cm

Female Animal size 2 (white collar)
Chest width: 55 cm – Bottom width: 49 cm – Sleeve lenght: 59 cm – Length, highest point of the shoulder to bottom hem: 67 cm

Male Animal size 1 (black collar)Chest width: 54 cm – Bottom width: 49 cm – Sleeve lenght: 62 cm – Length, highest point of the shoulder to bottom hem: 68 cm

Male Animal size 2 (black collar)Chest width: 60 cm – Bottom width: 55 cm – Sleeve lenght: 64 cm – Length, highest point of the shoulder to bottom hem: 72 cm

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