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What is Next Nature?

With our attempts to cultivate nature, humankind causes the rising of a next nature, which is wild and unpredictable as ever. Wild systems, genetic surprises, autonomous machinery and splendidly beautiful black flowers. Nature changes along with us.

Windows XP Revisited

Windows XP Revisited

The most distributed image ever is being phased out. What remains is a hill in Sonoma Valley, California.

Charles O’Rear used to pass that hill almost daily between his home in Napa and his wife, Daphne, who lived in Marin County. He always carried his medium format camera.
It was hard even to slow down on highway 12/121. But one day, it must have been in January, he pulled over. After about a month of rain the sun comes up, and there is beautiful green grass. The weather during the winter can change dramatically. A break in the storm. Intense blue sky with cumulus clouds. Maybe later that day it rained.

Blue was an important brand color already in ‘95. Clouds and sky being a common theme in many aspects of the product’s identity and collateral. Illustrating potential and opportunity.

Continuing the cloud theme, but with added grounding. The horizon gives a sense of scale to the image. Makes it possible to imagine being there.

Because of the danger of that road and where he was standing, he didn’t take a tripod. His camera, when handheld, needed to be shot at least at a five-hundredth of a second. Whatever that translates into on a sunny day. Probably 500 at 5.6.

With property prices in Sonoma reaching $75,000 per acre for bare land, most hills were being developed into vineyards or homes. On this hill grapevines had been planted. But in the early 90’s a Phylloxera bug infested the grapes and made them unusable. The entire vineyard had to be pulled out. For a few years the hill was covered with grass. Green at the time of the photograph.

Green was the second main color in the branding scheme and in the User Interface. Running late in the product development cycle. Looking for a nature shot. “The reality of real life”. The image matched the brand colors. It fell completely into place, in terms of sky, clouds, blue plus the green field.

By the time the image was purchased, grapes had been planted again on the hill in Sonoma Valley.

windows xp screen

Voice over of an installation, titled: “After Microsoft” in La Vitrine, Paris, 2007
Based on interviews with photographer Charles O’Rear and Microsoft Design Team representative Tjeerd Hoek a.o.

goldinsenneby.com | Related: FFR Digital Trashcan | Schöne Aussichten | The World is not a Desktop |

Discussion

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  1. This image looks more natural than the original one.

  2. ali

    i wished there were a high-resolution version of this picture – to make a wallpaper =)

  3. aL

    i wished there was a high-resolution version of this picture – to make a wallpaper =)

  4. Arnoud van den Heuvel

    The highest resolution I could find of this image is: 800×600 and can be found here: http://www.goldinsenneby.com/am.jpg

  5. a69

    so long, XP ! The best OS from M$

    it was a “Nice Trip”

    RIP.

  6. Stefan

    Could you please offer us a bigger version? e.g. 1680*1050. That would be great!!!

  7. hallo,bliss is by wip3out-mar project!?is bliss-little boy boo-broad runner!?