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What is Next Nature?

With our attempts to cultivate nature, humankind causes the rising of a next nature, which is wild and unpredictable as ever. Wild systems, genetic surprises, autonomous machinery and splendidly beautiful black flowers. Nature changes along with us.

Freshness Label

Freshness Label

Japanese design agency To-Genkyo proposes a dynamic freshness label for meat products. The hourglass-shaped label contains special ink that changes color based on the amount of ammonia emitted by the meat (the older the meat, the more ammonia it releases).

Hence you can easily read from the handy label if the meat is still fresh!! But wait.. could you not simple derive from the meat ITSELF if it is fresh? Well, some can perhaps, but nowadays most people can not ‘read meat’, so we need an authoritative label to tell us what we can and can’t consume.

Elegant detail: When the meat is no longer suitable for sale, the ink blocks the barcode at the bottom so that it cannot be scanned at the cash register.

Via Pinktentacle. Related: Forefather Ox cloned to revive delicious steak, Image consumption, Where it came from, Orthorexia Nervosa, The meat of tomorrow.


  1. Arnoud van den Heuvel

    Reading meat, okay, but meat should also be scent to judge whether it is eatable. Since carbon monoxide is used to keep meat red longer and it is sealed before it hits the shelves; who can still trust their natural senses? Inventions like these are only logical and bring forth new ways of manipulation. That is – if what we see, we trust. Insight: meat will be mediated.

  2. Skylark Sales Corporation is a leading supplier of Labeling Equipment, Industrial Labels, Printed Labels, Barcode Labels, Food Labels, Security Labels, Packaging Labels, Product Labels, Holograms, Adhesive Tapes etc. In business since 1997, we have the experience necessary to help you with all of your marking and labeling needs.

  3. @barcode labels: You sure know where to stick your labels, so I believe you. Couldn’t find any “freshness label” on your website though. Now if you’ll excuse me, I have some google ads to click. :P

  4. Deedee

    Ooh I like that label. Now the stores can’t sell bad meat. Perfect :p