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What is Next Nature?

With our attempts to cultivate nature, humankind causes the rising of a next nature, which is wild and unpredictable as ever. Wild systems, genetic surprises, autonomous machinery and splendidly beautiful black flowers. Nature changes along with us.

Nano Care™ Blueberry Paste Wax

Nano Care™ Blueberry Paste Wax

Surely we are quite attuned to some unexpected flavors in these quarters, but this Nano Care™ Blueberry Paste Wax wins our syncretic mash-up award for combining technorethoric with biomimicmarketing.

Who wouldn’t fall for the prospect of giving your car an all-natural-hi-tech massage with a Nanotech Blueberry wax? The creators of the car wax must have wanted to make sure they would reach all imaginable target groups with their product.

“This easy to use formula uses nano-technology based polishing agents and waxes for enhanced surface penetration, durability and gloss. Nano Care Blueberry Paste Wax is made with pure Carnauba and Nano waxes and contains no abrasives. Because it contains a special non-swirl agent Blueberry Paste Wax is especially effective on dark or bright colored cars.”

Sometimes it seems the surrealists were telling the truth after all. Peculiar product of the week.

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