Stereotype Packaging

According to the World Health Organization (WHO), unhealthy diet is amongst one of the leading causes of the major non-communicable diseases. Can design encourage people to rethink their relationship with healthy food to gain a balanced diet?

The series of food packaging were created from the observations on personal behaviors. Using the recognizable stereotyping packaging would make people feel more physically and physiologically connected with those daily objects. By giving the good food a little make over, it could contribute the availability of healthy food and encourages people to make a change for their everyday life.

A project by Daizi Zheng