Would you care more if I was a Panda?
A smart campaign by Ogilvy Paris for WNF shows that also the ‘non-cute’ animals need our help.
via Fubiz
What is Next Nature?
With our attempts to cultivate nature, humankind causes the rising of a next nature, which is wild and unpredictable as ever. Wild systems, genetic surprises, autonomous machinery and splendidly beautiful black flowers. Nature changes along with us.
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