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What is Next Nature?

With our attempts to cultivate nature, humankind causes the rising of a next nature, which is wild and unpredictable as ever. Wild systems, genetic surprises, autonomous machinery and splendidly beautiful black flowers. Nature changes along with us.

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Would you care more if I was a Panda?

A smart campaign by Ogilvy Paris for WNF shows that also the ‘non-cute’ animals need our help.

via Fubiz

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