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What is Next Nature?

With our attempts to cultivate nature, humankind causes the rising of a next nature, which is wild and unpredictable as ever. Wild systems, genetic surprises, autonomous machinery and splendidly beautiful black flowers. Nature changes along with us.

plantbottle

Bottle Plant

The Coca-Cola introduces the PlantBottle. Partially made of plants, this bottle is 100% recyclable. Next step will be a natural bottle fully growing on a plant. In the meanwhile, I am still waiting for my Organic Coke.

Discussion

  1. natinja

    Now that the drink and its bottle are both made of the same material, a derivative of sugar, can they be recycled interchangeably? Would the next advance in PR mungo cheerio read: “The Coke Kompany Introduces Innovative Drink Made From Renewable, Recyclable, Plant-Based Bottle”?

  2. Arnoud

    Walking through London this weekend, I noticed how the campaign dominated the streets. I think it’s fascinating how a beverage is sold by a focus on the packaging. I would have expected a company of this caliber to be more creative with a concept like this though. –> 2006: http://www.nextnature.net/2006/06/how-to-grow-an-orangina-bottle/