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What is Next Nature?

With our attempts to cultivate nature, humankind causes the rising of a next nature, which is wild and unpredictable as ever. Wild systems, genetic surprises, autonomous machinery and splendidly beautiful black flowers. Nature changes along with us.


Selective Shopping

In a cheerful attempt to investigate and subvert the image consumption power structures of the contemporary supermarket, designer Marco Ugolini and photographer Pedro Motta went out on a colorful selective shopping trip.

None of the products have been bought after the shooting.


  1. Arnoud van den Heuvel

    These pics are just awesome! Not many articles in the purple spectrum, no?

  2. ugo

    in that case check out French artist Sophie Calle.
    in her book “de l’obéissance” she is having a color diet: not only did she gather food of the same color, she also ate it for a week. much braver than this guys who didn’t even buy their stuff…

  3. Allison

    Reminds me of Hitchcock’s famous (and possibly apocryphal) blue dinner party: http://www.foodreference.com/html/f-hitchock.html

  4. thats what i usually do with pink products!