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What is Next Nature?

With our attempts to cultivate nature, humankind causes the rising of a next nature, which is wild and unpredictable as ever. Wild systems, genetic surprises, autonomous machinery and splendidly beautiful black flowers. Nature changes along with us.

aibo dog

Rule #5: Consider Zoomorphism as an Alternative

For past entries and an introduction to the 11 Golden Rules of Anthropomorphism and Design, click here. 

When a product imitates animal behavior, the strict social rules governing anthropomorphic products don’t apply. People may be much more forgiving when a zoomorphic product makes an error, and fascinated rather than disturbed when it behaves other than expected. Similar to how we think a person walking in circles on the street is weird, but a dog chasing its tail is funny, Sony’s robot dog Aibo is considered adorable, while Honda’s humanoid robot Asimo seems clumsy and slow.

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