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What is Next Nature?

With our attempts to cultivate nature, humankind causes the rising of a next nature, which is wild and unpredictable as ever. Wild systems, genetic surprises, autonomous machinery and splendidly beautiful black flowers. Nature changes along with us.

Macbook Pro Fragrance

Macbook Pro Fragrance

Nothing beats the factory-scent of expensive, freshly unboxed technology! Artist group Greatest Hits produced the Apple Unboxing Scent for use at an exhibition in Melbourne, where it will be diffused for the visitors at West Space – Level 1, 225 Bourke Street – April 20th – May 12th.

“A distinctive scent can be observed when unwrapping a newly purchased Apple product from its packaging. Apple fans will certainly recognize this smell. The scent created for Greatest Hits encompasses the smell of the plastic wrap covering the box, printed ink on the cardboard, the smell of paper and plastic components within the box and of course the aluminum laptop which has come straight from the factory where it was assembled in China.”

For centuries mother nature has been the inspiration to the perfume makers. Our perfumes make us smell like lavender fields or cool breezes. Even our sweat smells rollicking. Nowadays one could question whether there is such thing as “natural odor”. Seen from this perspective, it is only logical that concepts like these, prelude the coming of a new era where the fusion of man and technology is accepted and common. This must be what NextNature smells like!

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