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What is Next Nature?

With our attempts to cultivate nature, humankind causes the rising of a next nature, which is wild and unpredictable as ever. Wild systems, genetic surprises, autonomous machinery and splendidly beautiful black flowers. Nature changes along with us.

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Featured Page #04: The McWorld Map

During the coming weeks, we will present a selection of our favourite pages from the Next Nature book. This week a tool that encourages us to experience local specialties through the lens of a global corporation: The McWorld Map.

Fast-food chain McDonald’s is often seen as an exemplary example of the globalization processes that flatten the world and make things look, feel and taste the same everywhere. Why travel when cities have the same food, coffee and fashion chains? Increasingly, however, McDonald’s offers local specialties. Have a Shrimp Burger in Greece, Teriyaki McBurger in Japan, McKroket in the Netherlands or a Nürnburger in Germany. The dishes show traces of traditional regional cuisines, allowing McBackpackers to get a taste of the world while keeping a safe level of comfort and recognition. Unfortunately, without a franchise, some places (most of Africa, Mongolia, Cuba and North Korea) won’t be able to cater to fast food epicures.

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Featured here are pages 314-315 from the book Next Nature: Nature Changes Along with Us. More information about the book can be found here.

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