Nano Product: Honest Egg
Do away with dishonest health claims for eggs and uncertain promises of organic, free-range hens. With eggshells that change color according to hormones, medicines, and nutrients, Honest Egg tells you the truth about your food. The color of each egg provides information on animal welfare, as well as how healthy the egg is for you. How much time did the chicken spend outside? How much room did it have? Is the egg rich in vitamins and wholesome fats? For ethical eaters, Honest Egg takes the guesswork out of shopping.
From the NANO Supermarket product collection. Designer: Soroka Grievink. Enabling technology: Genetic engineering. Feasibility: Very low.