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What is Next Nature?

With our attempts to cultivate nature, humankind causes the rising of a next nature, which is wild and unpredictable as ever. Wild systems, genetic surprises, autonomous machinery and splendidly beautiful black flowers. Nature changes along with us.

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Fake-for-Real Fur from Imaginary Animals

Here’s the solution for all you animal lovers who are also fashion lovers: Instead of a depressing campaign about animals killed for their fur, the genius World Wildlife Fund launched a clothes and accessories brand designed by Boudicca, a London designer’s collective.

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Fur is indeed very fashionable these days, as we could see this winter. But if real fur is a sign of quality to some, it’s also a sign of cruelty and waste to others. WWF and Boudicca resolved this dilemma by creating furry clothes from imaginary animals. There is, for instance, fur from the very cute deer-seal “Bamboseal”. You can actually buy the fake-for-real furry collection on the Wonder World Fur campaign website. I must say that the design is as appealing as the concept. All fur is certified 100% imaginary.

But one question remains: Doesn’t seeing these adorable fantasy animals make us feel as guilty using their fur as the fur from real, live animals?

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