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What is Next Nature?

With our attempts to cultivate nature, humankind causes the rising of a next nature, which is wild and unpredictable as ever. Wild systems, genetic surprises, autonomous machinery and splendidly beautiful black flowers. Nature changes along with us.

Posts Tagged ‘Theory’

  • The Playboy Interview: Marshall McLuhan

    A candid conversation with the high priest of popcult and metaphysician of media.

    From “The Playboy Interview: Marshall McLuhan”, Playboy Magazine, March 1969. © Playboy

    In 1961, the name of Marshall McLuhan was unknown to everyone but his English students at the University of Toronto — and a coterie of academic admirers who followed his abstruse articles in small-circulation quarterlies. But then came two remarkable books — The Gutenberg Galaxy (1962) and Understanding Media (1964) — and the graying professor from Canada’s western hinterlands soon found himself characterized by the San Francisco Chronicle as “the hottest academic property around.” He has since won a world-wide following for his brilliant — and frequently baffling — theories about the impact of the media on man; and his name has entered the French language as mucluhanisme, a synonym for the world of pop culture.

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  • Supermarket – Our Next Savanna

    We are living in the future and we find it boring. The best place to gather evidence for this claim is the supermarket. To begin with, try and have a fresh look at the word:  Supermarket, it is such an utterly futuristic word, yet we use it mindlessly. If only the supermarket wasn’t such a mundane part of our life, we would realize how exceptional this environment really is.

    By KOERT VAN MENSVOORT

    As an experiment, imagine we would take a caveman – the hunter-gatherer type that lived 40.000 years ago – and put him in a time machine with the final destination: the supermarket around the corner of the street where you live. Surely our friend the cavemen would be astonished after opening the capsule.

    supermarket2.jpg
    Overwhelmed by the hi-res environment of saturated colors he would likely assume he was no longer on Earth. The vast majority of objects in the shop would not make sense whatsoever. Body lotion? Shaving cream? Washing powder? No thank you. Except for the fruit department – which is merely stunning by its huge variety – the majority of the food products would not even be recognized as food. Coke bottles? Cereals? Toast? Milk from carton packages? Powdered soup? Sausages? All mysteries.

    Possibly the meat department could bring our cavemen into an understanding and appreciation of our 21st century consumer culture. As far as he would recognize the meat as meat – nowadays it has become so abstract we hardly recognize the animal in it anymore – he would find the availability of preprocessed chopped pieces quite an improvement on his own painstaking food production efforts. Hunting & gathering is easy in the supermarket: Stone axes and javelins are replaced by shopping carts. Just run around and gather the stuff you need.

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  • OOMouse versus Magic Mouse

    Recently were introduced, the OOMouse

    MAGIC MOUSE

    …and the Magic Mouse. Both tools are developed to browse the ones and zeros more easily.

    It almost seems unfair to compare them, so I won’t. But what I would like to compare instead is both companies’ mission statements:

    Open Office: Our mission statement is to create, as a community, the leading international office suite that will run on all major platforms and provide access to all functionality and data through open-component based APIs and an XML-based file format.

    Apple: Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple continues to lead the industry in innovation with its award-winning computers, OS X operating system and iLife and professional applications. Apple is also spearheading the digital media revolution with its iPod portable music and video players and iTunes online store, and has entered the mobile phone market with its revolutionary iPhone.

    The first reads in one word: “community” (building and sharing together). The second reads: “ego” (look how good I am). Now look again at their mices.

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  • The World without Technology

    Written by KEVIN KELLY. Published in The Technium.white

    I remember the smoke the most. That pungent smell permeating the camps of tribal people. Everything they touch is infused with the lingering perfume of smoke — their food, shelter, tools, and art. Everything. Even the skin of the youngest tribal child emits smokiness when they pass by. I can hold a memento from my visits decades later and still get a whiff of that primeval scent. Anywhere in the world, no matter the tribe, steady wafts of smoke drift in from the central fire. If things are done properly, the flame never goes out. It smolders to roast bits of meat, and its embers warm bodies at night. The fire’s ever-billowing clouds of smoke dry out sleeping mats overhead, preserve hanging strips of meat, and drive away bugs at night. Fire is a universal tool, good for so many things, and it leaves an indelible mark of smoke on a society with scant other technology.

    Besides the smoke I remember the immediacy of experience that opens up when the mediation of technology is removed in a rough camp. Living close to the land as hunter-gatherers do, I got colder often, hotter more frequently, soaking wet a lot, bitten by insects faster, more synchronized to rhythm of the day and seasons. Time seemed abundant. I was shocked at how quickly I could dump the cloud of technology in my modern life for a cloud of smoke.

    But I was only visiting. Living in a world without technology was a refreshing vacation, but the idea of spending my whole life there was, and is, unappealing. Like you, or almost anyone else with a job today, I could sell my car this morning and with the sale proceeds instantly buy a plane ticket to a remote point on earth in the afternoon. A string of very bumpy bus rides from the airport would take me to a drop-off where within a day or two of hiking I could settle in with a technologically simple tribe. I could choose a hundred sanctuaries of hunter-gatherer tribes that still quietly thrive all around the world. At first a visitor would be completely useless, but within three months even a novice could at least pull their own weight and survive. No electricity, no woven clothes, no money, no farm crops, no media of any type — only a handful of hand-made tools. Every adult living on earth today has the resources to relocate to such a world in less than 48 hours. But no one does.

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  • Five strategies of Biomimicmarketing

    Green electricity, Organic Shampoo, Jaguar convertibles, Red Bull, Bio Beef, Alligator gardening tools, Camel cigarettes and Puma sneakers. Once you develop an eye for it, it is quite astonishing to see how many products and brands – through their name or logo – refer to ‘Nature’. We call this phenomenon Bio-mimic-marketing: using images of nature to market a product.

    By KOERT VAN MENSVOORT

    Nature is a terrific marketing tool and corporations know this. Somehow the natural reference provides us with a familiar feeling of recognition and trust. Biomimicmarketing is applied in the most peculiar, unexpected ways. For instance, when having to choose between eighteen different types of condoms at the drugstore, I am intuitively drawn towards the one with the word ‘natural’ on the packaging, thereby omitting the contradictory fact that condom-use in itself can hardly be called natural. But who cares? Biomimicmarketing is not about nature as much as it is about marketing. Its goal is to enforce positive qualities of products in the minds of consumers. Nature – with its aura of authenticity, harmony, beauty and dept – is among the best vehicles to achieve this. When analyzing the phenomenon of biomimicmarketing in detail, roughly five, partly overlapping, strategies can be isolated.

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  • A Society of Simulations

    An interviewer once asked Pablo Picasso why he paints such strange pictures instead of painting things the way they are.

    Picasso asks the man what he means.

    The man then takes out a photograph from his wallet and says, “This is my wife!”
    Picasso looks at the photo and then says: “isn’t she rather short and flat?”

    INTRODUCTION

    This essay aims to increase our understanding of simulations and their impact on our notion of reality. Following on some observations regarding the dominant role of visual representations in our culture, I will argue that we are now living in a society, in which simulations are often more influential, satisfying and meaningful than the things they are presumed to represent. Media technologies play a fundamental role in our cycle of meaning construction. This is not necessarily a bad thing, nor is it entirely new. Yet, it has consequences for our concepts of virtual and real, which are less complementary, than they are usually understood to be.

    Before you read on, a personal anecdote from my youth: when I was a child, I thought the people I saw on TV were really living inside the television. I wondered where they went when the TV was turned off and I also remember worrying it would hurt the TV, when I switched it off. Obviously, I am a grown man now and I’ve long learned that the television is just a technological device, created to project distant images into the living room of the viewers and that those flickering people weren’t actually living inside the cathode ray tube. Read more »

  • Ecology – A New Opium for the Masses

    In this essay Marxist philosopher Slavoj Žižek discusses the ‘naturalization’ of capitalism and how ecology became a new field of capitalist investment. He also argues that the ultimate consequence of recent developments in biogenetics will be the ‘end of nature’ – anyone cares to introduce the good man into nextnature thinking? According to Žižek ecological apartheid will divide our urban society. Capitalism is not in control of nature and due to techno-scientific interventions the essence of the ecological order will be lost.

    Written by Slavoj Žižek, originally published at Lacan.com. Via Volume.

    Marco Cicala, a Leftist Italian journalist, told me about his recent weird experience: when, in an article, he once used the word “capitalism,” the editor asked him if the use of this term is really necessary – could he not replace it by a synonymous one, like “economy”? What better proof of the total triumph of capitalism than the virtual disappearance of the very term in the last 2 or 3 decades? No one, with the exception of a few allegedly archaic Marxists, refers to capitalism any longer. The term was simply struck from the vocabulary of politicians, trade unionists, writers and journalists – even of social scientists… But what about the upsurge of the anti-globalization movement in the last years? Does it not clearly contradict this diagnostic? No: a close look quickly shows how this movement also succumbs to “the temptation to transform a critique of capitalism itself (centered on economic mechanisms, forms of work organization, and profit extraction) into a critique of ‘imperialism’.” In this way, when one talks about “globalization and its agents,” the enemy is externalized (usually in the form of vulgar anti-Americanism). From this perspective, where the main task today is to fight “the American empire,” any ally is good if it is anti-American, and so the unbridled Chinese “Communist” capitalism, violent Islamic anti-modernists, as well as the obscene Lukashenko regime in Belarus may appear as progressive anti-globalist comrades-in-arms… What we have here is thus another version of the ill-famed notion of “alternate modernity”: instead of the critique of capitalism as such, of confronting its basic mechanism, we get the critique of the imperialist “excess,” with the (silent) notion of mobilizing capitalist mechanisms within another, more “progressive,” frame.

    So what is the problem here? It is easy to make fun of Fukuyama’s notion of the End of History, but the majority today is “Fukuyamaian”: liberal-democratic capitalism is accepted as the finally-found formula of the best possible society, all one can do is to render it more just, tolerant, etc. The only true question today is: do we endorse this “naturalization” of capitalism, or does today’s global capitalism contain strong enough antagonisms which will prevent its indefinite reproduction? There are three (or, rather, four) such antagonisms:

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  • Fake for Real

    Fakeness has long been associated with inferiority. Fake Rolexes that break in two weeks, plastic Christmas trees, leaky silicone breasts that cause cancer, imitation caviar. Even the ancient Greeks talked about the phenomenon of fakeness. In the Allegory of the Cave, Plato describes human beings as being chained in a cave and watching shadows on the wall, without realizing that they are ‘only’ representations.

    Today, the walls of Plato’s cave are so full of beamers, disco balls, plasma screens and halogen spotlights that we don’t even see the shadows on the wall. A city child washes her hair with pine–scented shampoo. Walking in the forest with her father one day, she says, “Daddy, the woods smell like shampoo.” Do we still have genuine experiences at all, or do we live in a world of make–believe?

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  • Humans Are the Sex Organs of Technology

    Written by Kevin Kelly, published in The Technium

    I claim that technology has its own agenda. What is the evidence that technology as a whole, or the technium as I call it, is autonomous? Because without autonomy, one could argue, how can something have its own agenda? I have three parts to my answer.

    First, I believe that a system can have an agenda even when it depends upon another system to remain viable. Let’s take the human mind and human culture. Obviously humans are animals, and just another creature of evolution. As a mammal, we must obey the rules of biology. We are part of the trajectory of living tissue: our flesh must breathe, metabolize, mate, excrete, and eventually die. The agenda of our bodies is exactly the agenda of any other animal body.

    But we also claim that we are different than animals, and our effect on the earth seems to be proof of this. We build very large structures (cities) unlike any other in scale. The skyscrapers of termites and the reefs of coral are dwarfed by the skyscrapers and concrete reefs of New York, even relative to their size. We have transformed the surface and eliminated other species at a scale way beyond other species. We mess with the climate on a scale few individual species can. And of course we have made many new objects and “organisms” – which no other creature has. It is clear that humans have their own agenda, which the rest of biology does not have.

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  • There is not enough Africa in computers

    Brian Eno – artist, composer, inventor, thinker – spoke to Kevin Kelly about the meaning of Africa for music and technology.

    “Africa is everything that something like classical music isn’t. Classical—perhaps I should say “orchestral”—music is so digital, so cut up, rhythmically, pitchwise and in terms of the roles of the musicians. It’s all in little boxes. The reason you get child prodigies in chess, arithmetic, and classical composition is that they are all worlds of discontinuous, parceled-up possibilities. And the fact that orchestras play the same thing over and over bothers me. Classical music is music without Africa. It represents old-fashioned hierarchical structures, ranking, all the levels of control. Orchestral music represents everything I don’t want from the Renaissance: extremely slow feedback loops.

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