NextNature.net
- Website: http://www.nextnature.net
With our attempts to cultivate nature, humankind causes the rising of a next nature, which is wild and unpredictable as ever. Wild systems, genetic surprises, autonomous machinery and splendidly beautiful black flowers. Nature changes along with us.
Body-mod enthusiast David Hurban has decided to make a lifelong commitment to his iPod Nano. By implanting magnets in his wrist, Hurban has created a permanent bracket to hold his device. Of course, as some wise Youtubers have pointed out, there might be a problem if the next iPod comes in a different size. Want ideas for your own Apple-branded self-surgery? Watch the video of Hurban’s process here.
Thanks to Frederike Kaltheuner for the tip.
Congrats to Sean Serafini, the winner of our April Next Nature Spotter contest. While we received many images of fake nature, Sean’s entry delves deeper into more diverse next natural concepts. As Sean pointed out in his title, these foods are engaging in something like natural selection, competing against one another for the consumer’s attention. Thanks to packaging, marketing, and all-natural flavors, food technology has differentiated one crop – corn – into a cornucopia of different foods.
Sean, please contact us with your mailing info we can send you a copy of the Next Nature book.
Want to win your own copy of our book? The new Next Nature Spotter contest runs until July 31. Simply download our free iPhone app and start snapping. Don’t worry if you don’t have an iPhone – send your photos to submit@nextnature.net with “Next Nature Spotter” in the subject line.
Bring your phone or camera to the mall, to school, to your cubicle or your beach vacation. Let us know what you see. Entries will be judged on visual appeal and applicability to next nature concepts such as hypernature, manufactured animals, and anthropomorphobia. For more examples, check out our theme pages and FAQs.
Calling our Italian readers! This week our NANO Supermarket will be visiting Milan as part of the Salone Internazionale del Mobile, a show devoted to product and interior design. While the show is only open to invitees, the NANO Supermarket is open to everyone. Come learn, discuss, and sample some pharmaceutical sushi.
NANO Supermarket Exhibition 18-22 April 2012
Studio Zeta, Via Friuli 26, 20135 Milan, Italy (map)
Opening hours:
Wed 4/18: 11 AM – 7 PM
Thu 4/19: 9 AM – 7 PM
Fri 4/20: 9 AM – 7 PM
Sat 4/21: 9 AM – 7 PM
Sun 4/22: 11 AM – 5 PM
* Pre-opening at Dutch Consulate on 17th of April 18:00
Join us in spotting Next Nature phenomena around the World. Download the free Next Nature Spotter app for iPhone in the iTunes store, and start recording examples of next natural phenomena from your everyday life. Explore the grocery store, the freeway, even your own home in a new light.
The Spotter lets you share and comment on other next nature examples in your neighborhood. It also features a handy blog reader function.
The best spotter is awarded with a free copy of the Next Nature book, and the winning entry will be published on our blog. Better get snapping, though – the last day to submit entries is April 30.
Transporting and displaying cold food is an incredibly wasteful and inefficient process. Current display refrigerators, like those that display meats or cheeses in supermarkets, create cold air that is quickly lost to the open environment. The volume that is cooled is inevitably greater than the volume. Alp, by Ethan Frier, is a transportation and refrigeration concept for the supermarket of 2021. It consists of standardized, reusable boxes in which food items are packed, shipped and displayed.
The boxes are constructed of highly thermally conductive nanomaterials. They cool food via contact with a refrigerated “wall” that is permanently installed in the supermarket for display purposes, or in the wheeled containers used for transport. This system replaces the cardboard boxes typically used to ship food, the refrigerated infrastructure used to transport cold food (refrigerated trucks, large industrial holding refrigerators) and replaces the refrigerated shelving systems used to display cold food for sale. Alp is completely modular and scalable, and can be configured to replace almost any type of refrigerator, from mini fridge to industrial size. Alp challenges us to critically think about how we refrigerate and transport our food.

For additional documentation, visit the project page.
Want to design your own speculative nanotech? Check out the Call for Products in the second edition of the NANO Supermarket.
Designed by Luc de Smet, Awear is a speculative bracelet that can detect and record the sources of allergies for children in uncontrolled environments, such as schools and playgrounds. While the child wears the bracelet, parents or teachers can check the results on a computer or smartphone. It can be removed at any time when it is deemed no longer necessary or in the way.
Awear works by using an array of nanosize Raman spectroscopes that can scan any surface where light pierces. These miniature spectroscopes would look inside the wearer’s skin to see if an allergic reaction is occurring, and then analyze the surrounding air to detect what allergens are in range. GPS or another similar technology would record the location. The bracelet could be linked with others to share information, and could be modified to give warnings when certain known allergens are in range.
Want to design your own speculative nanotech? Check out the Call for Products in the second edition of the NANO Supermarket.
The NANO Supermarket is evolving! After two successful years touring the globe, the supermarket is now entering its second edition. We are calling upon designers, technologists and artists to submit their speculative nanotech products for the next round of the NANO supermarket. A selection of the most innovative products will be exhibited in the physical space, and featured in the accompanying catalogue. The best product overall will win a € 2500 prize.
Nanotechnology is an important emerging technology – it radically intervenes with our sense of what is natural – yet most people are still relatively unaware of its consequences. The Next Nature NANO Supermarket is a physical “supermarket” that features debate-provoking visions on nanotech products that could be expected to hit the shelves between today and 2020.
Just what is a nano product? Click through for some examples of our past entries:
Part 11 of the series 11 Golden Rules of Anthropomorphism and Design
Anthropomorphism can be a powerful tool in product design. But there are also risks involved that urge designers to be careful in their implementation. This final Golden Rule is also a warning: Don’t use anthropomorphism simply to ‘dress up’ a product; it will make it distracting and confusing, and although it may increase the initial appeal of the product, people will soon lose interest for it, as the promise of human likeness is empty.
Our resident designer Hendrik-Jan Grievink will give a presentation about next nature and our book Next Nature: Nature Changes Along With Us in Amsterdam on february 14th. Yes, we know that’s on Valentines’s Day, but Hendrik-Jan will skip a romantic dinner for this occasion so why can’t you?. So, see you there!
In dry areas like the desert, on mountain tops or on the moon it’s impossible to grow anything. Or is it? A rain in the desert sparks extreme plant growth from the moment the raindrops hit the ground. As long as the ground is irrigated and fertilized, plants will grow during the warm periods of the day. For some regions, the nights are another challenge. In the desert, temperatures drop drastically at night. For farmers, its a big challenge to keep the soil “livable” for plants, and to cope with the drastic temperature differences between day and night. Money is another problem. There needs to be a stable environment for plants to grow in, at low costs. That’s what the Plant-Growing Jelly project seeks to solve.
Conceived of by industrial design students Ruud van Reijmersdal, Tom Slijkhuis, Joppe Spaans and Jeroen Rood, this speculative project consists of a gel which serves as an ideal growing environment for food crops. The gel contains all the vital nutrients for a plant to grow, and insulates it from extremes of temperatures. Isolated the plant from the outside world could enable plants to grow anywhere, even on the moon. This enriched environment would attractive for mass-production, as fruits and vegetables could grow faster, earlier, and take up less space than traditional methods.

Want to learn more about the inspiration and specifics for this project? Read the project report.
Part 10 in the 11 part series Anthropomorphism and Design.
The hidden danger with interactive products is that they will become so good at fulfilling our needs that they start to replace actual humans. This is not a futuristic scenario: In an increasing number of locations, from supermarket self-scan checkouts to online bookstores, automatization has replaced human contact. Eventually this may lead to us becoming alienated from other people, which seems to contradict today’s rapidly increasing communication possibilities. Anthropomorphic products have the potential to support, stimulate and enhance human contact, but they may also eliminate it.
Part 9 in the 11 part series Anthropomorphism and Design.
With most products, one wouldn’t normally worry about the environment that it enters. However, anthropomorphic products inevitably elicit responses from others, even from non-human entities. This can have obvious advantages, for instance, when a human-shaped scarecrow frightens off the birds. But when daddy’s new toy frightens the children or the pets, there is a significant chance that it will end up on the attic. Bringing home an anthropomorphic product can be like introducing a new person into the household, which doesn’t always go as smoothly as the family might hope.
Image via I’m Not Obsessed.
Part 8 of the 11 part series Anthropomorphism and Design.
Anthropomorphic products blur the boundaries between products and people. Ethical norms for people don’t usually apply to products and vice versa. For example, there’s no need to apologize if you accidentally run into an object. But with an anthropomorphic product, you might instinctively say sorry, because it seems like the right thing to do. People can apply their attitude towards humans to products, which isn’t necessarily a bad thing. But transferring attitudes from a product to a human might lead to problems, especially when the product induces abnormal social behavior. Don’t make your product do what you wouldn’t want a person to do.
Image via Lazy Bone.
Part 7 of the 11 part series Golden Rules of Anthropomorphism and Design.
Anthropomorphic products enter the human social space. Humans have the most complex social behavior of any organism on Earth. Anyone or anything trying to join in should be careful to do it right. Although an anthropomorphic product may function perfectly, if it crosses social boundaries it will still tick people off. This can cause the product to become a social reject, which won’t do sales much good. Luckily, it’s not hard to figure out why things go wrong. Imagine a scenario where a person and a product interact, then replace the product with a second person. If the actions of the second person and the product don’t match up, then there’s something off about the product’s design.
Image via Anvari.
For past entries and an introduction to the 11 Golden Rules of Anthropomorphism and Design, click here.
People expect many things from each other: Expect them to say hi in the morning; expect them to buy a ticket for the bus; expect them to watch out when driving a car; expect them to do their jobs well. People also expect certain behaviors from anthropomorphic products. When a product works differently than promised, this can cause confusion or anger. When a person gives commands to a product and the product ignores him, he becomes frustrated, because the product feels like a person who rudely turns his back. You wouldn’t accept that behavior from a person, so why would you accept it from a product?
The robot Saya has been developed to teach elementary-grade school children. She can speak different languages and make facial expressions, and hopefully confirm to what the kids expect of an instructor.
Image via The Daily Mail.
At the Next Nature Power Show 2011 American Science Fiction writer Bruce Sterling – ‘perhaps the sharpest observer of our media-choked culture working today in any genre’, according to Time Magazine – enlightened us with his vision Next Nature. According to Bruce the emerging of next nature also asks for a next literature.
For past entries and an introduction to the 11 Golden Rules of Anthropomorphism and Design, click here.
When a product imitates animal behavior, the strict social rules governing anthropomorphic products don’t apply. People may be much more forgiving when a zoomorphic product makes an error, and fascinated rather than disturbed when it behaves other than expected. Similar to how we think a person walking in circles on the street is weird, but a dog chasing its tail is funny, Sony’s robot dog Aibo is considered adorable, while Honda’s humanoid robot Asimo seems clumsy and slow.
At the Next Nature Power Show 2011, our master of ceremony Koert Van Mensvoort, gave a mini lecture on our changing notion of Nature. Where technology and nature are traditionally seen as opposed, they now appear to merge or even trade places. Time to explore how we can design, build and live in a nature caused by people. More powershow video’s ahead!