As we are surrounded by logos, we are systematically invited, encouraged and directed in what we do. Brands want to be personal and engage in a relationship with you. They want to become a central part of your life. But there is no dialogue, only targeted one-way communication. The symbols are constantly in your field of vision but they are still not part of the public domain. Ownership is of the corporations and the destiny of the logos is in their hands.In the Animal Sweater pattern, designed by the Swedish artist Karl Grandin, the animal shaped logos are set free. Emphasizing the beauty of the stylized animals and their collective kinship, rather than each mark’s individual commercial value, the pattern suggests a new way to experience the commercial imagery.
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