Coming across an image like this, makes one wonder at first: is it a giant punch-bag? Some sort of soft water-drop-sculpture?
No, it is the Emergency Outdoor Survival Cocoon, designed by John Moriarty; a place to find shelter in extreme conditions and environments. Hang it off a tree or a cliff face or anywhere else you need to. Inside, the user is comforted by warming colors and materials that will ensure he/she stays warm no matter what the conditions are like outside. And after a while, out crawls the hiking butterfly, just awoken from its metamorphosis!
Isn’t this a nice example of a Biomimicmarketing product? (in short “biomimic”) What nature has provided, man can copy, improve (or borrow characteristics from) and put on the market. That process is applied anywhere in the world and it is proved to be a very successful formula. More examples…
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