Next Nature Fun Pack

Sleek, stylish and thought-provoking, our Fun Pack is the perfect gift for the Next Nature lover in your life. Each set includes the Next Nature book, Real Nature is Not Green DVD, the Fake for Real Memory Game, and a Corporate Animals t-shirt.

Now only €55. Save €20 on the regular price. Swift shipping. Free gift wrapping.

Powershow 2011 Pictures

On the 5th of November 2011, the Next Nature Power Show rocked the city theater of Amsterdam with a roller-coaster of performances and the launch of the long awaited Next Nature book.

We thank our superb speakers and enthusiastic audience for an unforgettable and amazing evening. In case you missed the show: Sooth yourself with the inferior derivatives (pictures) below. Videos and backstage images are in the pipeline.

Koert van Mensvoort – Crash course Next Nature thinking

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Pop the champagne! Our must-read coffee table book was officially launched at the delightful and uplifting Next Nature Power Show in Amsterdam.

Pictures and video’s of the event are being developed as we speak. Meanwhile, indulge the lustrous book trailer created by the good people of Studio Smack.

Warp to the book page: NEXTNATURE.NET/BOOK

One day left: Next Nature in Amsterdam

Living architecture, lab grown meat, swallowable perfume, Facebook suicide, Gods browser and antidepressant yoghurt. Buckle up for the Next Nature Power Show at Stadsschouwburg Amsterdam + the launch of the long awaited Next Nature book.

Warp to the POWERSHOW 2011 WEBSITE or RESERVE YOUR TICKETS online.

Next Nature Power Show 2011 Amsterdam

The Next Nature Power Show is an intellectual spectacle where artists, scientists, designers, filmmakers, architects and philosophers present their radical ideas, visionary statements and powerful images on how to design, build and live in Next Nature: the nature caused by people.

After successful editions in Paradiso, Amsterdam (2003, 2005), Zollverein, Germany (2006) and the Million Dollar Theater, Los Angeles USA (2008) the event returns to the Netherlands. During the museum night of 5th of November 2011 the vintage city theater of Amsterdam is surged with over 20 visions on Next Nature. Expect a mixture of live performances, film, physical experience and virtual imagination. Presenters include Bruce Sterling, John Zerzan, Jos de Mul and Rachel Armstrong. On top of that, the highly anticipated Next Nature book will be presented.

Tickets €25,- (Students: €20). Order them online or call: +31 20 6242311
Follow us on Facebook and Twitter to stay tuned on the event.

WARP ME TO THE NEXT NATURE POWER SHOW EVENT WEBSITE !!

Nano Supermarket seeks Assistants

Always wanted to work in a Supermarket? Here is you chance. The Nano Supermarket seeks assistants.

The Nano Supermarket assistant is part of a team, knows the products and knows how to inform the visitors. Enthusiasm and the ability to convince are a necessity. Flexibility is a plus. There is a small financial compensation available.

Do you have a (nano) technological background, are you familiar with the world of design, are you from the Netherlands and do you fit into our team, please send an email with your motivation before Friday, May 20, 2011 to our production leader Krista te Brake krista@nextnature.net

On Tuesday, May 24, 2011 at 19:00 there is an information night at the NextNature.net offices in Amsterdam.

NextNature.net = Webby Honoree

Ok, we like this. Nextnature.net is a Webby Awards honoree (again).

‘As a result of the superior quantity and quality of sites entered, the 15th Annual Webby Awards recognized sites and teams that demonstrated a standard of excellence.’

Next Nature Server Dementia

Over the last few days the Next Nature website has been suffering symptoms of dementia due to a hardware failure at our very fancy and luxurious web hosting provider Media Temple. The incident was caused by to two failed storage drives and likely a failed RAID controller at their data center, which resulted in memory loss at NextNature.net.

Recovery is currently in progress, yet this may still cause some glitches or déjà vu experiences over the next few days. We apologize for this situation. We advise you to take a nice walk in the park while we are reanimating.

Obviously we are disappointed by the failure, as we chose the supposedly top notch host Mediatemple to avoid such events in the first place. We are working on a more secure hosting plan for the future. For your information: the picture above was not taken in a Mediatemple data center, rather, it is our peculiar image of the week.

Nano Supermarket visits Pamplona, Spain

From 9 – 14 March 2011 the Nano Supermarket opens its doors in Pampona, Spain.

The NANO Supermarket presents speculative nanotech products that may hit the shelves within the next ten years: medicinal candy, interactive wall paint, programmable wine, a twitter implant, invisible security spray. Come visit us to taste & test our products and experience the impact of nanotechnology on our everyday lives.

The visit to Pamplona is a co-production with the Foundation for the Research and Development of Nanotechnology in Navarra. The Nano bus will be on display at tree locations in the city: Balluarte (Wed, Thu), Campus Arrosdia (Friday) and Plaza del Castillo (Sat, Sun).

Event website: www.nextnature.net/nano-supermarket

Nano Supermarket in Amsterdam

From Friday 28 January – Wednesday 2 Februari the Nano Supermarket will be opened at the Leidseplein in Amsterdam. Additionally, on the 27th of January we will be opened at the Nano Festival in Nemo Science Center.

The NANO Supermarket presents speculative nanotech products that may hit the shelves within the next ten years: medicinal candy, interactive wall paint, programmable wine, a twitter implant, invisible security spray. Come visit us to taste & test our products and experience the impact of nanotechnology on our everyday lives.

Event website: www.nextnature.net/nano-supermarket

Nature is a terrific marketing tool and corporations know this. Somehow the natural reference provides us with a familiar feeling of recognition and trust. We call this phenomenon Bio-mimic-marketing: using images of nature to market a product.

Read more on our Biomimic Marketing theme page. Video by Michael Kluver.

Nano Supermarket Opens its Doors

Nanotechnology is an important emerging technology of our time – it radically intervenes with our sense of what is natural – yet most people are still relatively unaware of its consequences. The NANO Supermarket presents speculative nanotech products that may hit the shelves within the next ten years: medicinal candy, interactive wall paint, programmable wine, a twitter implant, invisible security spray.

Our products are both innovative and useful as well as uncanny and disturbing. They were envisioned as scenarios for potential nano futures, that help us decide what nano future we want. Come visit the Nano Supermarket to taste & test the products and experience the impact of nanotechnology on our everyday lives.

More info: www.nextnature.net/nano-supermarket

Goodbye, Nature vs Nurture

Talking about nature and nurture as separate, clear-cut forces is far adrift from the complexities of developmental science, says Evelyn Fox Keller in NewScientist.

ONE of the most striking features of the nature/nurture debate, the argument over the relative roles of genes and environment in human nature, is the frequency with which we read it has been resolved (the answer is neither nature nor nurture, but both) while at the same time we see the debate refuses to die. So what is it that evokes such contradictory claims, that persists in confounding us? Indeed, what is the debate really about?

Read more »

Spot of the Month: Arbor Artificialis Naturalis

Our first spot of the month was made by Tijn Kooijmans, who pinpointed the first Dutch Arbor Artificialis Naturalis planted in 1999 by telecom provider Libertel.

You too can share your favorite and most peculiar nextnature spots in your surroundings via our nextnature spotter for iPhone. Who knows your submission will be the spot of the month someday which means fame & goodies. Congratulations Tijn, T-shirt and DVD are coming your way.

Infotizement Call For Entries

In anticipation of the forthcoming Next Nature book, we call upon you, dearest creatives, to submit a fictitious editorial advertisement: The Infotizement.

The infotizement is a new editorial typology that is the exact opposite of the advertorial, which presents itself as editorial content but is in fact an advertisement in disguise. The infotizement presents itself as an ad and aggressively exploits the visual language of advertising – but rather than trying to sell you something, it conveys a story, message or statement.

Sounds nice, but what’s in it for me?
The best infotizements will be published in the forthcoming Next Nature book (see below) and the submitters of selected infotizements receive a free copy. Additionally, the top 3 submissions are awarded with a Next Nature goodie package, including a DVD, icon watch, and t-shirt.
How to contribute?
Take the following in consideration when submitting:

– Download the Infotizement Call For Entries pdf file (852Kb)
– Take a post or observation from nextnature.net as inspiration, this gives your infotizement focus
– Use the classical elements of advertising: image, payoff (slogan) and logo (sender)
– Give your infotizement a corporate feel: high-quality, seductive imagery, packshots, commercial typesetting etc.
– Use and misuse corporate logos, or invent your own
– Study the examples in this pdf
– Page size = 40p x 56p (170 x 238mm)
– Margins =3p (12,7mm)
– Bleed on every side: 1p (= 5mm)
– Image quality preferrably 300 dpi / 100% size
– If you use other people’s images, please include image credits, or a source/url
where you found the used material so that we can clear the rights.
– Send your submission before friday oktober 22nd, 2010 to: infotizement@nextnature.net

Jury
Your infotizements will be judged by a jury consisting of Koert van Mensvoort and Hendrik-Jan Grievink (editors of the Next Nature book), Arnoud van den Heuvel (editor nextnature.net), Rolf Coppens (editor nextnature.net), Mieke Gerritzen (designer and director of the Graphic Design Museum Breda, NL) and Dagan Cohen (creative director at Draftfcb).

Digital mockup of the Next Nature book.

About the book
In a highly visual, magazine-style way, the Next Nature book combines re-edited material from NextNature.net with new material such as maps, graphs, visual essays and written contributions by Next Nature mavericks such as Kevin Kelly, Bruce Sterling, Rachel Armstrong, Peter Lunenfeld and Tracy Metz.

– Circulation: 4.000 copies
– Editing and design: Koert van Mensvoort and Hendrik-Jan Grievink
– Volume: 448 pages over seven chapters
– Binding: seven separate magazines, glued together in one softcover volume
– Release date: 2011
– Publisher: Actar, Barcelona

Nano Supermarket – Jury Report

Nanotechnology is an important emerging technology of our time – it radically intervenes with our sense of what is natural – yet most people are still relatively unaware of its consequences. Hence, this autumn 2010 the Next Nature NANO Supermarket will be presented in Eindhoven (NL): a physical supermarket featuring debate–provoking visions on possible nanotech products expected to hit the shelves between today and 2020.

Designers, technologists and artists were called to submit their speculative nanotech products for the NANO supermarket. A selection of these projects will be presented in the NANO Supermarket and the accompanying publication. On Thursday, June 10th, a NANO Supermarket jury consisting of design and science experts awarded the best submission a € 2,500 prize. Furthermore, three submissions have been awarded an Honorable Mention in recognition of the quality of their project proposals.

Read more »

NANO Supermarket – Introducing the Jury

Ten days left to submit your speculative product idea for the Nano Supermarket. The jury that will select the finest submissions – to be exhibited in the Nano Supermarket this autumn and award the 2500 euro price – consist of distinguished scientists, designers, artists, critics and thinkers. Here is the list:

Prof. Dr. Bas Haring – Philosopher, Writer, Professor for the Public Understanding of Science, Leiden Universtity
Prof. Dr. Bert Meijer – Distinguished University Professor in the Molecular Sciences, TU Eindhoven
Prof. Dr. ing Dave Blank – Professor Inorganic Materials Science, TU Twente
Drs. Karin Spaink – Writer, Columnist, Activist
Dr Lucien Hanssen – Academic Entrepreneur, Promoter of imagination in Science
Prof Dr. Ir. René Janssen – Professor in Physical Organic Chemistry, TU Eindhoven
Dr. Ir. Rinie van Est – Technology Assessor, Rathenau Institute
Ronald van Tienhoven – Artist, Design Educator, Social & Cultural Expert
Taco Stolk – Artist, Founder department of Genetic Design

We are proud to bring together such excellent people from such a broad spectrum of disciplines, who will undoubtedly be capable to judge the submission on their merits. If you haven’t submitted yet, download the submission form now.

Next Nature Spotter – iPhone application

While the spotting of old nature phenomena in our surroundings – birds, insects, trees, stars, etc – has a large tradition enjoyed by millions, the spotting of next nature phenomena is still more quirky and yet to be defined.

Join our quest to explore nature caused by people. If you own an iPhone, use this free application to spot next nature phenomena around you. On a map you can see all spots that are submitted in your neighborhood and comment on them. Of course there is also an integrated blog reader and additional info on next nature including a visual essay and FAQ.

The Next Nature spotter was developed in collaboration with Studio Sophisti, with support of the Mondriaan Foundation. Comments and ideas for improvements are welcome!

p.s. Although next nature is first and foremost a philosophical view on the interrelation between people, nature and technology in the larger evolutionary game, of which we realize the effects are not always necessarily visible in a geographical sense, we still find it worthwhile to see how this reflects in our surroundings.