- Website: http://www.nextnature.net
And the winner of the Dutch Design Research Award is The In Vitro Meat Cookbook!
The Dutch Design Award committee stressed the fact The In Vitro Meat Cookbook is a relevant discussion piece on the food industry, in which design acts as a catalyst for debate. In The In Vitro Meat Cookbook, the jury recognized a medium that brings major issues – such as sustainability, food shortage, animal suffering and culinary innovation - close to home. They valued the beautifully designed illustrations and the speculative research, that acquires extra significance through the contributions of scientists, activists, philosophers and experts in several disciplines.
We thank all our supporters for making the In Vitro Cookbook possible. Let’s toast with a Meat Foam Cocktail!
A high protein pasta that everyone can cultivate at home. Made from bacteria, PastaMarine copies the biological process of something growing, understanding the lives of bacteria and protein on the nano scale. Thanks to water, the silk proteins interact and spontaneously create a surface. A high proteic food that does’t need a lot of resources to develop. Besides evoking the natural component, the shell shape of the pasta allows the condiments to perfectly adhere. Try it with pesto, ragú or tuna sauce and enjoy your truly homemade pasta!
From the NANO Supermarket new collection. Designer: Imma Pezzella
Bored with sex? We have the product for you!
The Love Rose is a genetically modified two-headed rose that increases the libido, by emiting testosterone. Perfect for couples whose relationship has started to lose its spark, The Love Rose put both partners in the right mood. Just smell the flower and let the magic happen!
From the NANO Supermarket new collection.
Designers: Sam Verhage, Marina van Gog, Senne Friederichts
Hydrating ‘Skin’ is a scarf designed for healing burnt victims, emotionally and physically. By integrating sphagnum moss onto its surface, this product aims to keep the skin hydrated. Thanks to its water absorbent and anti-bacteria properties, the moss aids healing process of scars and burnt disfigurement.
Bringing primitive methods into contemporary context!
From the NANO Supermarket new collection. Designer: Tay Tze Yu
In the instant era, who wants to spend precious time waiting for the oven to preheat and roast the meal? If you’re permanently short of time and often too busy to cook, or if you’re still honing your chef skills, Bake ‘n Spray is the product for you! Thanks to an exothermic reaction and nanoparticles, Bake ‘n Spray instantly bakes your food, without requiring the oven; you can also use it in combination with microwaves to make sure the inside is cooked to perfection.
Baking has never been so easy: cakes, lasagnas, turkeys…just spray and eat!
From the NANO Supermarket new collection.
Designers: Karin Donkers, Daphne v/d Hurk, Mart Pluijmaekers, Wouter Veldhuis
Package Design: Robin Bergman
The eyes are the window to your soul, and to your health thanks to IDiO, a self-diagnosis lens based on iridiology. By using a reader and Nanofluid, IDiO absorbs the defect pattern of the iris on the lens and translates invisible and unseen body signals into new visual forms and language that everyone can read.
By following the steps inside the reader, users can understand the information on the lens and define body conditions whenever and wherever they want to. Keep on eye on your well-being!
From the NANO Supermarket new collection. Designer: Chloé Rutzerveld
No gluten, no peanuts, no soy, no milk, no eggs. An increasing number of people suffer from various food allergies, which force them to constantly scan food packages for allergen information that is often unclear, lacking or even false. But now there is Catad’Or, the allergy sensitive cutlery. When your fork, knife or spoon touches a food containing an allergen it reacts like the human skin.
The cutlery incorporates gold nanoparticles able to detect the proteins in the food that cause the allergic reaction. So instead of you getting an allergic reaction, your cutlery will get it for you!
From the NANO Supermarket new collection. Designer: Dorothé Smit
Host is a collaboration between science and religion. It is a card containing yeast powder, the biological reaction of the yeast with edible ink in a liquid mixture helps to understand the religious meaning of the Host. The process of eating the card, actually hosting some changeable living organism, makes the metaphor of eating Christ’s body more evident and perceptible by our senses, through sight and taste. Believers can buy their own host and consume it at home or bring it to church. When it comes to microbes, big things come from small packages.
From the NANO Supermarket new collection. Designer: Matilde Losi.
We increasingly use digital technology to augment our senses, but we rarely realize that some of them are excluded from the process. Smell is a good example of a powerful sense that is hardly articulated in our technological culture, not anymore with Sniffer! Wear the Google Nose and amplify your sense of smell.
What is that appetizing smell? Just ask Sniffer! Visualize scent in a Google glass style, thanks to a smell sensor, which is as good as a dog’s nose, and a small screen in front of your eyes. You can identify the faintest fragrances and see the source of the odor on a distance. With Sniffer, the idiom Have one’s nose in the air will assume a whole new meaning!
From the NANO Supermarket new collection. Designer: Lloyd Alberts.
Coating Cola moves beyond any existing light product. This drink a is not only calorie free; thanks to the fat blocking nano coating the beverage leaves on you intestine, all abundant fats from other consumptions will be blocked.
The unique medical formule employs three different molecules (piperine, quercetin and curcumin) to regulate the absortion of surplus fats (lipoproteins).
Bye bye obesiy! Start the day with a Coating Cola and eat as much as you like for the remaining 24 hours.
Concept: Frints, Goverde, Meussen, Van der Putten, van der Wijden
Package Design: Francesca Barchiesi
Although smart medicines are able to execute various tasks in your body, they often still require human guidance. The Healing Game allows patients to steer their medication by playing a videogame. The game starts with the intake of an intelligent pill full of nano capsules and a substance that makes cancer cells glow.
Control the capsule and go on a “seek and destroy” mission inside your own body. You can even invite your friends and family to help. While gaming is often considered unhealthy, the Healing Game keeps you healthy!
From the NANO Supermarket new collection. Designer: Martijn van den Broeck.
Related post: Nano Product: CloudCrayons
Our lustrous NANO Supermarket unveils new products: from the Google Nose to the self-diagnosis lens, passing through the cloud coloring rockets.
During the forthcoming Dutch Design Week, the NANO Supermarket debuts a new line of speculative products that might hit store shelves within the next decade.
Next Nature has reached rural India! These beautiful Indian ladies sent us a video testimonial on the Next Nature Appzine. Dancing with their colorful saris they say out loud: “Technology is our Next Nature!”. Listen to them and download our iPad Appzine for free here.
CloudCrayons are a rockets, similar to fireworks, able to paint the sky above us. Combining cloud seeding techniques with nanotechnology, CloudCrayons can change the color of clouds. This product could be used for festivities, national anniversaries, advertising, or just to lighten up a gloomy weather. Let the imagination fly: green, blue, orange, pink, red, yellow clouds, the sky’s the limit!
From the NANO Supermarket new collection. Designers: Cas Ketel.
Visit the NANO Supermarket and discover all the new products: from Saturday 18th October to Sunday 26th October in Eindhoven. Find more info here.
A message for all you Next Nature readers from the one and only Snow White, who knows a thing or two about Hypernature.
Download the Next Nature Appzine for free and change your notion of nature!
Just what is the Next Nature Appzine? This iPad app presents a fascinating selection of material from our lustrous Next Nature book, wholly re-designed for the iPad and upgraded with interactive specials and audiovisual content. It’s nature, but not as you know it. Listen to Snow White and get our iPad Appzine here.
We asked our fans to send in testimonials on the Next Nature Appzine for iPad.
Watch this short contribution from Green Man and download the Next Nature Appzine for free!
Just what is the Next Nature Appzine? This iPad app presents a fascinating selection of material from our lustrous Next Nature book, wholly re-designed for the iPad and upgraded with interactive specials and audiovisual content. It’s nature, but not as you know it.
Listen to Green Man and get our iPad Appzine here.
At Home in the Lab with Mark Post, Father of the In Vitro Hamburger
We’re standing with Professor Mark Post in front of the three biggest bioreactors in the Netherlands, the machines humming faintly and filled with millions of busily dividing cow cells. While the term ‘bioreactor’ might call to mind a gleaming, swimming pool sized tank, the reality is far more prosaic. You’d be forgiven if you thought they were refrigerators.
Post, the man behind the world’s first lab-grown hamburger, aims for no less than a total transformation of the way we produce meat. “My goal,” he says, “is to replace the entirety of livestock production with in vitro meat.” Post’s relaxed manner belies the scale of his ambitions: “I dream that, at some point, McDonalds will approach me to produce all the hamburgers, all over the world.” By raising meat entirely in a lab, starting with stem cells and ending with full-grown muscle, Post hopes to make meat that’s cheaper, healthier, and more sustainable than the real thing. The everyday quality of the bioreactors in his facility acts as a metaphor for in vitro meat itself: a science-fictional achievement that aspires to not only be normal, but natural.