Search results for anthropomorphism-and-design

Visual of 11 Golden Rules of Anthropomorphism and Design: Introduction

11 Golden Rules of Anthropomorphism and Design: Introduction

Welcome to the 11 part series The Golden Rules of Anthropomorphism and Product Design. In this series, we will be examining how designers can better integrate human-like forms or …

Visual of Rule #1: Any Association that Can be Made, Will be Made

Rule #1: Any Association that Can be Made, Will be Made

For other entries and an introduction to the 11 Golden Rules of Anthropomorphism and Design,  click here.   People have evolutionarily built-in mechanisms that help us to …

Visual of Rule #2: Different People Anthropomorphize Differently

Rule #2: Different People Anthropomorphize Differently

For past entries and an introduction to the 11 Golden Rules of Anthropomorphism and Design,  click here.   What people experience as anthropomorphic is highly personal. Tests have …

Visual of Rule #3: Keep it ASS: Abstract, Simple and Subtle

Rule #3: Keep it ASS: Abstract, Simple and Subtle

For past entries and an introduction to the 11 Golden Rules of Anthropomorphism and Design,  click here.   Making good use of anthropomorphism isn’t easy. As you’ve probably …

Visual of #10: Enhance Human Experience, Don’t Replace it

#10: Enhance Human Experience, Don’t Replace it

Part 10 in the 11 part series Anthropomorphism and Design . The hidden danger with interactive products is that they will become so good at fulfilling our needs that they start to …

Visual of #11: Don’t Use Anthropomorphism if it Does Not Serve Any Purpose

#11: Don’t Use Anthropomorphism if it Does Not Serve Any Purpose

Part 11 of the series 11 Golden Rules of Anthropomorphism and Design Anthropomorphism can be a powerful tool in product design. But there are also risks involved that urge …

Visual of Rule #8: Use Human Ethics

Rule #8: Use Human Ethics

Part 8 of the 11 part series Anthropomorphism and Design .  Anthropomorphic products blur the boundaries between products and people. Ethical norms for people don’t usually apply …

Visual of #9: Be Aware of the Ecosystem You're Invading

#9: Be Aware of the Ecosystem You're Invading

Part 9 in the 11 part series Anthropomorphism and Design . With most products, one wouldn’t normally worry about the environment that it enters. However, anthropomorphic products …

Visual of Rule #4: Complex Products Tend to Be Anthropomorphized

Rule #4: Complex Products Tend to Be Anthropomorphized

For past entries and an introduction to the 11 Golden Rules of Anthropomorphism and Design,  click here.   Think about a spoon. Now think about a spoon with a face. What do you …

Visual of Rule #5: Consider Zoomorphism as an Alternative

Rule #5: Consider Zoomorphism as an Alternative

For past entries and an introduction to the 11 Golden Rules of Anthropomorphism and Design,  click here.   When a product imitates animal behavior, the strict social rules …

Visual of Rule #6: Meet People’s Expectations

Rule #6: Meet People’s Expectations

For past entries and an introduction to the 11 Golden Rules of Anthropomorphism and Design, click here.   People expect many things from each other: Expect them to say hi in the …

Visual of Rule #7: Respect Social Standards

Rule #7: Respect Social Standards

Anthropomorphic products enter the human social space. Humans have the most complex social behavior of any organism on Earth. Anyone or anything trying to join in should be careful to do it right.