Nature is the most successful marketing tool of our time and Nike knows it!
To celebrate the 45th anniversary of Neil Armstrong walking on the moon, on July 20, 1969, the sport brand has made a special pair of Air Max Lunar90. The lunar surface pattern of the shoes makes it look they are are made from moon rock.
If you’d like to feel like walking on the moon, you can buy the Lunar90 SP from today at Bodega for $145.00 USD. Since most of us might never take a step up there, this might be the closest we’ll ever get!
Watch this video packed with elephants, giraffes, turtles and ostriches doing extreme stunts and realize how peculiarly creative we humans really are.
Inspired by the fact that nowadays people know more brands and logos than names of animals, Dutch artist Gurt Swanenberg created a series of paintings, called Cryptozoology.
These corporate “species” refer to the influence of global branding, highlighting the loss of biodiversity across the planet.
American automaker Ford announced a partnership with ketchup company Heinz to use tomato fibers to make car parts.
The fully automated robotic kangaroo, has the ability to efficiently recover the energy when jumping, store it and use it for the next jump, just like the real animal. In fact, its energy-efficient jump kinematics is based on the natural model.
Sexy girls and organ meat was never a good combination to me, but the people from Black Milk Clothing that created this swimsuit seem to think it makes a pretty nice product. Am I too post-human already to understand, or is it just my anthropomorphobia that plagues me?
Good news for surfers, divers, snorkelers and other ocean sports lovers! There’s always a chance to come face to face with a shark, especially for Australian surfers. The last 2 years there have been five fatal sharks’ attacks in Western Australia. Fortunately Hamish Jolly and his team from Shark Attack Mitigation Systems developed a new technology to frighten off sharks.
Like in a microcosm, what if we could drink from a giant drop of water?
The bottle of the future has the shape of a soft, hygienic, biodegradable and edible blob, where the liquid is kept together by a solution of brown algae and calcium chloride.
Fabrics are in the heart of many African cultures. The patterns on their rich decorated fabrics represent a certain mind-set, emotion or philosophy.
As a result of our growing technosphere, the classical patterns used for generations have been redefined by the Dutch textile manufacturer Vlisco.
Patterns traditionally decorated with numbers, mathematics and letters of the alphabet were worn by people to point out the fact that they have a proper education and know how to read and write. It can also represent the importance of giving a good education to their children, saving money to realize this purpose.
Vlisco came up with an updated version of this pattern: a laptop showing this classic education related print on his screen. Suggesting that knowledge nowadays relates to our technosphere.
More to be found on: Department of History University of California, Berkeley Professor Abena Dove Osseo-Asare
Regular readers of this blog know we are closely monitoring razor technology as a symbol of our co-evolutionary relationship with technology. This basically means that, like the bees and the flowers, people and technology are caught in a relationship of mutual dependence: we serve our technology as much as it serves us. And just like humans, technology wants to prosper, propagate and grow.
The latest species in the Razorius line is the Razorius Gilletus Gold Plastic. Like the exorbitant feathers of the peacock, which only function is to aesthetically stand out amid its competitors, this new species of Razorius Gilletus only differs from its predecessor with a thin layer of gold paint on its plastic body.
Join us in spotting Next Nature phenomena around the World. Download the free Next Nature Spotter app for iPhone in the iTunes store, and start recording examples of next natural phenomena from your everyday life. Explore the grocery store, the freeway, even your own home in a new light.
The Spotter lets you share and comment on other next nature examples in your neighborhood. It also features a handy blog reader function.
The best spotter is awarded with a free copy of the Next Nature book, and the winning entry will be published on our blog. Better get snapping, though – the last day to submit entries for this round is March 31th.
Occasionally you bump into an image that seems related to our next nature quest, but you are unable to verbalize. If you have an idea, please enlighten us dear intelligent readers. For now it is our peculiar image of the week. Thanks Selby.
About $420,000, if you ask Canada. According to a report commissioned by the Canadian government, its citizens would be willing to pay $6.3 billion dollars per year to ensure that the white creatures continue to wander their vast arctic home. That’s about $500 per household, and with around 15,000 polar bears in Canada today, it equates to about $420,000 per bear. Look at the numbers a little closer, though, and you may notice that the direct benefits associated with the bears (mostly tourism and hunting) add up to a statistically insignificant $9 million per year, meaning that nearly all of the value of polar bears (at least to Canada) is qualitative, or something along the lines of “we just like them.” But why?
Compressed Natural Gas (CNG) has one major benefit over traditional gasoline – it’s cheap. About 1/3 of the cost, to be exact. Unfortunately, it also has to be kept under very high pressure, which means that traditional gas tanks simply can’t stand up to it. Until now, the only way to store CNG fuel has been in reinforced plain geometric cylinders. Used for their strength, they also take up valuable space and weigh quite a lot. Chrysler is trying to find a better way, using human lungs as inspiration. Enrico Pisino, Chrysler’s senior manager of innovation, explains that human lungs store oxygen in numerous small sacs called alveoli, and that his researchers are using this method to design new, stronger storage tanks.
Recently the internet has become fascinated with a fruit fly found in the United Arab Emirates whose wings appear to have an ornate pattern deliberately resembling an ant-like insect. With some experts confirming that the pattern indeed represents an ant, the image has been explained in a different light by Morgan D. Jackson, an entomology student at the University of Guelph in Canada.
Nature, anybody? Heidelberger Platz is one of the more brutal urban spaces in Berlin. It is torn apart by the city highway and train lines. The few buildings that surround it look pretty ugly. There’s no feeling of a social fabric here, just a constant flow of people moving through. The whole experience of being here is pretty filthy. Except for the animals. Here they are, a dolphin and a turtle swimming in bright blue water, a happy chick and a healthy-looking ice bear, plastered on the walls of a drive-thru car wash under the highway bridge. The owners of the car wash could show race cars here or pictures of sexy women, but no: people get to see a pictorial zoo. An optimistic reading of this bizarre sight is that it exploits an in-built human longing for being in and with nature. If we feel happy hanging out with dolphins even in our car washes, humans will surely look after the well-being of Earth in the Anthropocene? The pessimistic reading goes like this: we’re fed Orwellian images of an abstract natural purity so we get distracted from how ugly human-made spaces can be. Either way, Nature is here to stay.
Five years ago we presented a speculative product called Organic Coke to stir a discussion on the use of natural imagery to market products. Last year we reported on an internal presentation of the Coca-Cola company that analyzed the opportunities of Organic Coke. Guess what? This month the soda-giant launches healthier and eco-friendlier option to consumers. They call it: Cola Life.
‘Coca-Cola Life’ is said to be an all-natural, low-calorie soda packaged in a fully-recyclable plant-based bottle. The drink is made with a mixture of sugar and stevia-based substitute, and contains two times fewer calories than regular Coke. The all organic sugar drink is launched in Argentina, with total world domination soon to follow. The website is a schoolbook parody of biomimic marketing, except that it is not a parody.