Thinking about Next Nature can sometimes result in a feeling of vertigo. Normal standards are eroded and slowly replaced by next natural ones. A bewildering example can be found in a letter the Food and Drug Administration (FDA) sent to a manufacturer of walnuts.
“Based on claims made on your firm’s website, we have determined that your walnut products are promoted for conditions that cause them to be drugs because these products are intended for use in the prevention, mitigation, and treatment of disease. The following are examples of the claaims made on your firm’s website under the heading of a web page stating “OMEGA-3s … Every time you munch a few walnuts, you’re doing your body a big favor.”