The photo at the top is not captured in Google street view. It is a giant Google map pin in the middle of an analog city. At the start of the digital era, metaphors from everyday analog life – like map pins – were used in order to make new technology acceptable. Google could have come up with any icon to mark a location. But they didn’t, because they wanted us to understand their digital version of maps. Some years later, this typical digital map pin has proven itself. It has proven itself that much that it even pops up into the analog world. Is it analog, or is it digital? It’s a boomeranged metaphor!
From the Analogue vs Digital Memory Game
Chances are the Minecraft community would be chronicled as an early 21th century religious cult. Where the Egyptians worshiped their Pyramids and Christians love Jesus, the mysterious Minecraftians crave for PIXELS!
Minecraftians are thought to believe the Pixel is the basic building block of the Universe that enables all matter and life, both in the virtual and the material world.
How many times did you refer to Facebook as a drug that gives you addiction? Unfortunately this metaphor has recently boomeranged into the physical world, in the form of an illegal Facebook-branded synthetic drug sold in Hungary.
If you are in Los Angeles in these days, you could run into a huge Pac-Man maze. For a new commercial, a beer company manufactured a life-size replica of the famous 1980s arcade game, complete with big ghosts and pac-dots.
Boomeranged metaphor and peculiar image of the week. Via Laist
Here’s a way to update the old paper magazine into the digital realm: just add a button! For soup, press play.
Your backyard is a dangerous place. Peculiar image of the week.
When I scan this QR code with my smartphone, will it lead me to a travel website that brings my to a sunny beach, or am I just hit by a Boomeranged Metaphor?
Yaybahar is a musical instrument created by Istanbul-based musician Görkem Şen. Designed as purely acoustic, this incredible apparatus emits sounds like a synthesizer.
Everyday example on how the ‘virtual’ influences our perception of the ‘real’ world: every bird spotter that encounters the real Northern Cardinal bird nowadays, at least for one second will think: “Hey! Isn’t that the one from angry bird?”.
Emoticons are part of our digital daily life, but what if they burst into our physical environment? What if they were not just a replacement for the written word, but creatures looking for a place in society?
These special characters seem to play such an important role in modern communication, we need them to convey the true meaning of our messages.
This nature documentary parody, by Dissolve, examines the impact of this digital species. Collateral effects of today’s visual culture explained in a video that will make you smiley.
We use metaphors to introduce unfamiliar technologies, such as the horseless carriage and the electric candle. For digital natives, however, the online realm may become more familiar than some aspects of the ‘real’ world.
Warfare is like a first-person shooter, New York is one of many Sim Cities, and a floppy disk is a 3D printed save icon. When analogies are transferred from the virtual to the physical world, the traditional flow of meaning is reversed: the metaphor has boomeranged!
Airline pilot working from home! Meme of the week.
Our peculiar image of the week is a new work by Jan Robert Leegte celebrating the long gone Apple scrollbar. This physical incarnation of a deceased scrollbar is currently on display in the Main Church in Haarlem, Netherlands.
Now lets analyze. Exhibiting a deceased scrollbar in a Church… what does it mean? Well, dear intelligent reader: please participate and evoke a profound thought in your brain on the relationship between technology and religion now. Can you do that? If you can, please remember: Jan Robert Leegtes work made you do it!
She refused to sell her home, now her 108-year-old farmhouse is surrounded by new buildings. In 2006 a construction company offered to Edith Macefield, owner of this small house in Seattle, a million dollars to demolish her home and make way for a commercial development.
There isn’t an App for everything, and apparently we need a sticker that reminds us so.
Three students at Hyper Island designed the Not Available on the App Store label to look like the, by now familiar, “Available on the App Store” badge from Apple.
Increasingly we see phenomena from the digital environment foraying in our physical environment. Potato maker Birds Eye decided to join the trend.
You can now buy #frozen #potato shapes for the social media generation. The mashtags come in five shapes: a hashtag, @ sign, asteriks and two emoticons.
Please note that this virtual snack makes you really fat.