Brand dating
Rolf CoppensMale - BMW, Armani, Durex - is looking for a Female - Dolce & Gabana, New York Times, Victoria's Secret. Branddating.nl is a (serious) dating site that relies on the …
Search results for brand
Brand Logos Translated into Chinese
Yunus Emre DuyarWould you be able to recognize these logos if they were in Chinese?
Branded Dreams - The Future of Advertising?
Koert van MensvoortWhat happens when our dreams become a commodity and advertisers gain the technology to enter our dreams?
Branded Butterfly Wings
Koert van Mensvoort"A glowing green logo drawn by scientists on the wing of a genetically altered butterfly could herald the day that the insects are adorned with adverts and slogans . A team at the …
Brand Mutation: Beersneaker
Koert van MensvoortWhat happens when brands have sex and make children? The Nike Dunk SB Heineken were a hit amongst sneaker-wearing-beer-drinkers, but unfortunately the child was unofficial. …
Brand Environmentalism: The Augmented Reality Sneaker
Hendrik-Jan GrievinkOnce, we wore footwear to protect our feet from the hostile influences of our natural environment. But with the replacement of our natural environment by a world of design, the …
Branded Pigs
Koert van MensvoortWhat are these people doing? Of course! They are tattooing a pig with the pattern of the luxury bag brand Louis Vuitton. For those who want something more special than the mundane …
Brandscape: Welcome Home
Arnoud van den HeuvelWednesday May 21st the boeing I was in, flew over some crop–fields near Schiphol (Amsterdam airport) where I took this picture. It reads: "Welcome home!". Unox is a famous Dutch …
Fashion brand Ganni grew leather with bacteria
Kelly van GemertDanish fashion brand Ganni proposed a post-leather future: they grew imitation leather with bacteria.
Featured Page #07: Brand New Worlds
NextNature.netDuring the coming weeks, we will present a selection of our favourite pages from the Next Nature book . This week, after nation branding, the brand nation. Entering the store or …
Truly Honest Branding
Stephen PerryViktor Hertz put a painfully honest (and funny) spin on corporate logos.
Mixed Up Brands
Rolf CoppensIt's funny how these mixed up brands still feel like they make sense. Peculiar image of the week.
Strategy #4: Brand It ‘Eco Friendly’
Koert van MensvoortThe products in the fourth category don’t necessarily provide the consumer with a natural feeling. Their biomimicmarketing revolves around the claim to be ‘friendly towards …
"Ento" Brand Normalizes Eating Insects
Allison GuyWhile Next Nature is hard at work normalizing the idea of eating lab-grown meat , a group of British design students are working to bring insect-eating into the mainstream. Though …
Biodiversity of Green Brands is Increasing
Koert van MensvoortThis collection of green, leafy, eco, enviro, bio, organic logo's was collected by Andrew Kinnear . See also: Five strategies of biomimicmarketing , Biodiversity in the …
Strategy #5: Brand It ‘Naturally Made’
Koert van MensvoortThe fifth category encapsulates the products that are ‘naturally made’. Arguably, here the natural claim is the most convincing. Think eco-tomatoes, bottled mineral water from a …
Ad Blockers Go Real Life
Koert van MensvoortThe Brand Killer augmented reality headset boomerangs ad blocking into the physical realm.
Louis Vuitton VS Fake for Real
Koert van MensvoortThe Fake for Real Memory Game – consisting of 60 cards that playfully visualize the classical theme of fake and real in our society – has temporarily been taken offline due to …
Chloé Rutzerveld designs the food of tomorrow
Eleni MaragkouYou are in for a surprise when you look at food and concept designer Chloé Rutzerveld 's portfolio. It is hard to believe that somebody so young - she is just 25 - has already …
Suzanne Lee wants to live in a world that uses only sustainable materials
Ruben BaartBiotechnology is nearly as old as humanity itself. The food you eat and the pets you love? You can thank our ancestors for kickstarting the agricultural revolution, using …
A Soft Drink Fairytale
Hendrik-Jan GrievinkOnce upon a time there were two global soft drink brands. One old brand and another, slightly younger. The older one positioned itself as The Real Thing as it entered the market …
BVPS Next Nature in LA - Pictures!
May 17th 2008. Biggest Visual Power Show: Next Nature in LA . More pictures below. We are all born in a world that has been designed already. BVPS intro video by Floris Kaayk. Big …
Leaves & Logos Identification Quiz
Koert van MensvoortMost people nowadays know more logos and brands than bird or tree species. Go test your own knowledge. Take a look at the leaves and logos above and see how many you can identify without looking them up.
Beyond Recognition @ Sameheads Gallery, Berlin
Hendrik-Jan GrievinkComing saturday, your faithful Next Nature editor/designer Hendrik-Jan Grievink will perform Beyond Recognition – a corporate poem about the image of words , at Sameheads Gallery …
Tattooing Fruits and Veggies with Lasers
Ruben BaartEco-friendly lasers might soon replace stick-on labels on fruits and veggies.
Are we living in a superorganism?
Ruben BaartThe coverstory of Next Nature Magazine investigates how the rise of virtual influencers on social media reveals a superorganism.
Crash–Test Pizzas?
Arnoud van den HeuvelSchwan Consumer Brands, a leading frozen pizzas brand, has launched a challenging brand: UGLY. The design embraces the rising trend for natural, honest food and the notion that …
Five strategies of Biomimicmarketing
Koert van MensvoortGreen electricity, Organic Shampoo, Jaguar convertibles, Red Bull, Bio Beef, Alligator gardening tools, Camel cigarettes and Puma sneakers. Once you develop an eye for it, it is …
Tattooed Goldfishes
Koert van MensvoortIf a tattooed pig is a bit too much for you, why not go for a tattooed goldfish? They bring you lost of luck and are available Chinese characters such as “Wealth, Dragon, …
Painted by Drones
Ruben BaartGerman aerial-photography group Cooper Copter is exploring “vandalism 2.0” with drones that throw paint bombs.
Want Plastic with Your Salt?
Koert van MensvoortA recent study examining the purity of 17 commercial sea salt brands from eight different countries found microplastics in all 17 samples.
How future fashion could help us cope with isolation
Ruben BaartToday we cannot meet, touch or hug our loved ones. And while we all like the feeling of the touch of another human being, physical contact does not just feel nice, it is crucial …
Wear Your Social Network
Hendrik-Jan GrievinkGet Wickd (props for the name boys – totally wicked!) is a tech-fashion brand that sells basic clothes with barcodes that can link your mobile phone to any page on the web, from a …
Next Nature Introduction
Bruce SterlingThis project - the Next Nature Network - is about Nature's brand image. One might surmise that "Nature," being 100 percent all-natural, can't have any brand image. The facts …
We are all born in a World...
Koert van Mensvoort...that has been designed already. Peculiar baby of the week. Source: Adbusters , via: Masters of Rietveld .
Activist Release Transgenic Stingrays in the Ocean
NextNature.netThis morning we received an astounding video from a group of animal right activist that broke in at Rayfish Footwear, the Thai based fashion brand that creates $1500 personalized sneakers from genetically engineered stingray leather.
Budweiser Cans Water for Storm Victims
Allison GuyIn more next natural news from Hurricane Sandy, Anheuser-Busch, parent company of the American beer brand Budweiser, has been canning water for victims of the disaster. The …
Close Personal Friend
Koert van MensvoortYou may want to spend 24-minutes on this Close Personal Friend. Made in 1996, this film anticipates contemporary phenomena like social media and self-branding.
NANO Supermarket TV Commercial
Koert van MensvoortSneak peek into your nano future with the brand new NANO Supermarket TV Commercial.
Nature through the Windshield
Brendan CormierVolume magazine interviews Next Nature founder Koert van Mensvoort.
A Jewel That Stops You From Checking Your Phone
Rolf CoppensFor every smartphone user to recognize, is that merely the lighting of your screen, a vibration or ring distracts you from almost every activity. Even when you are spending time …
NANO Supermarket TV Commercial 2014
Koert van MensvoortSneak peek into your nano future with the brand new NANO Supermarket TV Commercial.
Top 100 Economies: 37 are Corporations
Koert van Mensvoort37 of the world’s 100 largest economies are corporations.
Possibilities for Drones in Performing Arts
Alexandra BremersJapanese fashion brand Buyma created this video with a wink, wherein drones play a crucial role.
Mini's Augmented Reality Driving Goggles
Yunus Emre DuyarThe popular car brand is working on augmented reality goggles that enhance the driving experience.
Next Nature Book Second Edition
NextNature.netAfter it sold out, the Next Nature book has been reprinted with a brand new cover.
Order Anything with Amazon's Button
Yunus Emre DuyarAmazon introduced a new gadget, named Dash Button, that will help you order groceries automatically.
Are These the Headphones of the Future?
Monika KozubNo matter which brand is going to rule the wireless headphones scene, it's time to get used to have a computer in our ear that we never need to take out. Until it may grow into it someday!
Why in the future, we will all wear one piece of garment
Ruben BaartIt's not an easy task to define the practice of designer Jasna Rok . Fashtech pioneer? Radical innovator? Visionary designer? ‘All of the above’ seems only appropriate. In fact, …
The Institute of Digital Fashion explores what's next in the industry
Ruben BaartTrading animal skins for pixels, our digital selves call for a digital wardrobe. The Institute of Digital Fashion , led by CommuneEast founder Leanne Elliott Young and Digi-Gxl …
Biggest Visual Powershow: Photo report
The pictures of the Next Nature Biggest Visual Powershow , in Zollverein are now online! Powershowmaster Koert van Mensvoort and Claudia (most advanced robot in the world). …
Paradise by the Laptop Light
Paradise by the Laptop Light is a visual power event with short films, speedlectures, special guests and one laptop. It will be held on 23 November 2007 16:30, as part of STRP Art …
Corporate Logo Landscape
Koert van MensvoortFor centuries artists painted trees and clouds because that is what they saw around them, nowadays they remix brands and logo's because that is what surrounds them. A city child …
Call for Proposals: Designing for Next Nature
Nowadays, children know more corporate logo's and brands than bird or tree species. The average Western person has more worries about the instability of financial markets and …
Paradise by the Laptop Light
Paradise by the Laptop Light is a next nature event with short films, speedlectures, special guests and one laptop. It will be held on 12 September 2008 16:30-17:30, as the …
Windows XP Revisited
Arnoud van den HeuvelThe most distributed image ever is being phased out. What remains is a hill in Sonoma Valley, California. Charles O’Rear used to pass that hill almost daily between his home in …
Razorius Gilletus – On the Origin of a Next Species
Koert van MensvoortIs the evolution of the single bladed razor into an exorbitant five–bladed vibrating gizmo the outcome of human needs, or is there another force in play? Say hello to Razorius …
Monkey See, Monkey Buy
Allison GuyYale researchers and advertising executives have created the first ad campaign aimed at animals. The targets in question are a group of captive capuchin monkeys with a taste for …
The Sound of the Blue Canary
Berry EggenBlue is a beautiful color, but its sound is simply irresistible. It is the song of the unhappy and the depressed. It is a sound that touches people. It was also the sound of a …
Next Generation: Redesigning Burberry with Jiyong Lee
Ruben BaartThis story is part of Next Generation , a series in which we give young makers a platform to showcase their work. Your work here? Get in touch and plot your …
The sense of privacy
Marit BeerseHumans’ natural sense of privacy helps them regulate the boundaries of public and private, but fail when trying to identify privacy risks in the online world.
Enter Spa Sybarite: the luxury wellness center of our dreams and nightmares
Kelly van GemertIn conversation with film director Joshua Ashish Dawson about the future of wellness, climate anxiety and healthy cynicism India-born, Los Angeles-based film director Joshua …
The Animal Sweater
KarlThe pattern on the Animal Sweater suggests a new way to experience commercial imagery. The Animal sweater, designed by Karl Grandin, was first shown at The Biggest Visual Power …
Corporate Slogan Poem*
Koert van MensvoortWhere do you want to go today? Think different. Just do it. Sense & simplicity. Have it your way. Can't beat the feeling. Make it real. The best a man can get. Be an original. …
Flesh Nike
Koert van MensvoortA Nike shoe stapled together with human flesh, created by Adam Brandejs .
Greenvertising
Koert van MensvoortBrain Kane proposes to fund the re-foresting of clearcut areas, with Greenvertising. See also: Branded butterfly wing , Plantvertising , Information Decoration , Dataplant , …
Organic Coca-Cola
Koert van MensvoortWhoever you are, whatever you do, wherever you may be. You can’t beat the real thing. It really refreshes and brings real satisfaction in every glass. It was not until America’s …
iDog
Dr NaturalOr you could get an iDog. This electronic animal with musical sensibilities. It sits on your desk and sings along with the music you are playing. Dog haters don't need to worry; …
Recycled Coat
Koert van MensvoortIn the countdown to the Biggest Visual Power Show 2008 in Los Angeles we post some video's of earlier presentations. The Powershow 2003 in Paradiso, Amsterdam had the world …
Cyborg Insects
Koert van MensvoortScientists at the University of California created a neural implant for a beetle that gives them wireless control over the insect. Electrical signals delivered via the electrodes …
Natural Condoms
Koert van MensvoortNature is a terrific marketing tool and corporations know this. When having to choose between eighteen different types of condoms, I am intuitively drawn towards the one with the …
Having Invented the Gods, Perhaps we can Turn into Them
Jason SilvaMy name is Jason Silva. I've spent the last 5 years hosting and producing a tv show on Al Gore's Emmy-winning Current TV network and I'm a fellow at the Hybrid Realities …
Back to the Tribe
Koert van MensvoortTraditionally, technology is seen as a force that diminishes our instincts and puts us at a distance of nature. Increasingly however, we realize technology can also energize and …
Drugs are Nuts
Stefan FinckenThinking about Next Nature can sometimes result in a feeling of vertigo. Normal standards are eroded and slowly replaced by next natural ones. A bewildering example can be found …
The Banana Gets a Second Skin
Allison GuyWe already know that bananas are evidence of intelligent design – by farmers, not by god. All commercial crops have been tweaked by the hand of agriculture, but modern bananas …
How 'Green' is Green Cotton?
Ellen GoverdeIntuitively we expect the 100% organic green clothes to be more environmental friendly and sustainable, but is this really the case? The color of cotton is brown by nature, not green. Most manufacturers use chemicals to bleach and paint the cotton.
Artifice Earth: Adam Rutherford on the Promises of Synthetic Biology
NextNature.netAn interview about the history and promises of synthetic biology, and the problem with the word "nature".
Food Familiarization #1: Semantic Tricks
Allison GuyWhen does a rose not smell as sweet? When it's a Patagonian toothfish.
Manufacturing Imperfection in Processed Luncheon Meats
Allison GuyFood companies are hard at work inventing processes to make luncheon meat look "deli fresh".
Win the Next Nature iPad Appzine
NextNature.netThink you know your corporate animals? Show off your knowledge and win our Next Nature app!
Facebook Turned into a Real Toxic Drug
Alessia AndreottiThe popular social network icon has been turned into a potentially lethal narcotic substance.
Cats Take Over London Underground
Ruben BaartLast week nearly 70 portraits of cats replaced all advertisements at the Clapham Common tube station in London.
But will lab-grown meat be kosher?
Benjamin Aldes WurgaftRead Benjamin Aldes Wurgaft's essay on judaism in relation to the production of laboratory-grown meat.
Interview: Pauline Van Dongen, Designer Merging Fashion and Technology
Margherita OlivoDutch fashion designer specialized in wearable technology, Pauline van Dongen researches the human body in relation to its surroundings.
Bodily Currencies: Blood, Sweat and Tears
Lewis JustWelcome to the access and experience economy. Currency: sweat, blood and action.
Old Cows and New Ideas
Lewis JustWill cows still graze fields in an in vitro future? And what might we do with these animals when they naturally die?
A Truly Exotic Fruit: the Space Mango
Julie ReindlScientists sent mango embryos to space lab in order to let them develop new genetic traits.
On the origin of the word processor
Huub EhlhardtWriting is recognised as one of mankind’s foremost inventions and the mechanization of writing is one of these developments that typify what is commonly regarded as the work of …
Welcome to the CRISPR baby world—here’s what you should know
Vanessa Bates RamirezLast week, the gene editing world was hit by news the equivalent of a nuclear bomb. In a video on YouTube , Dr. Jiankui He at Southern University of Science and Technology in …
The beginner's guide to biohacking
Peter JoostenWhat is the first thing that comes to mind when you hear the term 'biohacking'? Perhaps you are now thinking of a bunch of kids sitting in their kitchen with a DNA kit, (wannabe) …
A vegan meat revolution is coming to global fast food chains
Malte RodlA few years ago, convincing meat-free “meat” was nothing more than a distant dream for most consumers. Meat substitutes in supermarkets lacked variety and quality. Plant-based …
Next Generation: Simulating textile ecosystems with Scarlett Yang
Ruben BaartThis story is part of Next Generation , a series in which we give young makers a platform to showcase their work. Your work here? Get in touch and plot your coordinates as we …
Metaverse: 5 things you need to know
Steve BenfordWhat is the metaverse and to what extent should we believe that the vision being presented to us is really going to be central to our daily lives?
Tesla enhanced Lotus, now Lotus returns the favor
Koert van MensvoortLo and behold the new Lotus Eletre Hyper SUV car. It shouldn't be allowed to exist, yet you may meet it in traffic soon.
Real Nature is not Green
Koert van MensvoortAt the edge of the woods along the motorway near the Dutch town of Bloemendaal, there stands a mobile telephone mast disguised as a pine tree. This mast is not nature: at best, it …
Buzzword: Re-nature
Hendrik-Jan GrievinkHairproducts brand Schwarzkopf launches a new product: Re-Nature, obviously meant to re-nature your hair. But what happened to your hair that it must be engineered back to …
Deadline to save the World: 30th August
Koert van MensvoortPicnic Green Challenge calls upon people like you to invent a product or service that can help to save the world. Restore the planet's harmony and lets you win 500.000 Euro on the …
Fake for Real: Can You Taste the Difference?
Koert van MensvoortYou can't beat the real thing, but then again, some generations seem to prefer the other choice. Competition between cola brands goes back a long time. Over the years, the two …
iBiogenetics
Arnoud van den HeuvelIn 1998 at the introduction of the iMac , Apple declared that the "i" stood for "internet". Apple later adopted the "i" prefix across its consumer hardware and software lines. …
Next Friday: Paradise by the Laptop Light
Paradise by the Laptop Light is a visual power event with short films, speedlectures, special guests and one laptop. It will be held on Friday 23 November 2007 16:30 - 18:00, as …
Design for dummies
Arnoud van den HeuvelCreativity for all! Design used to be predestined to a select group of qualified brand–owning designers. That model is made redundant. At least, if it is up to Studio Ludens in …
Image Consumption Continues...
Arnoud van den Heuvel"Do you know what it really reminds me of? ... Tasty Wheat . Did you ever eat Tasty Wheat ?" – from The Matrix. This is a project by pundo3000.com , in which 100 products were …
Small Talks
Arnoud van den HeuvelAn installment in the series of: " Things I have learned in my life so far ". sagmeister.com These dividing pages for Austrian magazine .copy spell out:"Starting / a / charity / …
Animal Sweater
Rolf CoppensNature used to be an unpredictable place of mystery. Fascinated with nature’s untamed wildness, artists created animal and floral patterns as a celebration of this phenomenon of …
Counterfeit Crab
Hendrik-Jan GrievinkEngraved Hairy Crab: fake or real? ??? (Dazha crab), or more widely known as Shanghai Hairy Crab, is in season right now. This typical Shanghai delicacy is particularly sought …
Crowdsourced drink
Koert van MensvoortRemember the days when the flavor of a fruity drink was simply connected to an apple, orange, strawberry, kiwi, or perhaps – if you felt really exotic – an acai berry? Nowadays we …
Flyvertising
Arnoud van den HeuvelTo draw attention to a stand at the publishing house of the Frankfurter Buchmesse , a publisher hired some flies. The paper mini-banners -- attached with self-dissolving wax -- …
Four environmental 'heresies'
Koert van MensvoortTED talk by Steward Brand – the man who helped usher in the environmental movement in the 1960s and '70s – has been rethinking his positions on cities, nuclear power, genetic …
Green Vibes
Arnoud van den HeuvelThe big lobby to endeavor for a climate neutral lifestyle must have reached its peak. It is common knowledge that recycling electronic and battery operated utensils is better for …
Not so Happy Meals
Arnoud van den HeuvelThis week a Brazilian prosecutor asked a judge to nationally ban toys sold with meals in fast-food outlets like McDonald's and Burger King, because it can lead children to develop …
Strategy #2: Use Nature As A Metaphor
Koert van MensvoortThe border between the first and the second category is fluid. With the products in the second category, the link is more content oriented. For instance, by calling a sneaker …
A More Natural Typing Experience
Ruben DaasIntroducing the brand new, hand made, eco friendly, sweat absorbing, natural, healthy and most of all fashionable bamboo keyboard. It seems bamboo isn’t just for pandas anymore. …
Augmented (Hyper)Reality
Hendrik-Jan GrievinkAugmented (hyper)Reality offers a glimpse of an alternate universe, with augmented reality cranked up to the next level.
Bad Panda
Koert van MensvoortBiomimicmarketing wars: While the WWF has worked for years to market the Panda as a vulnerable, cute and cuddly animal, the Egyptian cheese brand Panda needs only five commercials …
CosmoCosmetics
Rolf CoppensThings that make us feel and look good. Branded nature? Created by Russian design agency Firma .
Crops Running Wild
Minke KampmanOnly for the title already I wanted to post this as soon as I read it on Nature.com. The newsarticle is entitled " GM crop escapes into the American wild ." Brilliant! Let's walk …
Go forth, Buy a Smartphone and Reproduce Thyself
Hendrik-Jan GrievinkIt took some years of evolution to turn sex (between different sexes) from a stricly functional activity attuned to reproduction, into the recreational activity it is primarily …
Grapple – a Grape flavored Apple
Koert van MensvoortThey say “An apple a day keeps the doctor away”, but now we wonder what this keeps away, the Grapple , a hyperfruit that "Grunches like an Apple. Tastes like a Grape." The …
Let the Bacteria do the Cleaning
Koert van MensvoortDusting furniture and floors should be history in forty years time, as special bacteria in a yet to develop cleaning product will be eating the dirt. The speculative cleaning …
Nature as a building
Rolf CoppensAs the world is preparing to show off at the World Expo in Shanghai, their pavilions are nearing their final stage. To me, it feels like a lot of them are making references to …
Nature is an Agreement
Tracy MetzNature is an agreement. Just like the nude beach. Here you keep your breasts and your crotch covered, There you drop everything and act like it is the most ordinary thing in the …
Old People as Old Nature
Orestis TsinalisTwo grannies assessing the milk productivity of two goats by means of a chart: this is the story of the commercial behind this screenshot. The first granny is a data analysis …
Rare mutation: Razorius Gilletus Vectrus
Koert van MensvoortIf you haven't read the recently posted essay " Razorius Gilletus – On the Origin of a Next Species ?", you probably won't understand much of the following. Anyhow, I'd want to …
Transparency Suit
Koert van MensvoortImage consumption has never been as cool as in this brand new clip by Studio Smack , which was created for the upcoming Graphic Design Festival . The ‘Transparency Suit' …
A Savannah Inside the Dumpster
Allison GuyFor most of us, obtaining food is easy. We go to the grocery store, where fruits are labeled and meats arranged by species. We go to a restaurant, sit, and wait for our food to …
An Ecstatic Dialogue with Richard Doyle
Jason SilvaWhen techno–optimist and fellow at the Hybrid Reality Institute , Jason Silva, meets with Richard Doyle, author of Darwin's Pharmacy: Sex, Plants and the Evolution of the …
Birdfeeders spit Blackcaps in two species
Koert van MensvoortUntil now, most people have likely regarded bird-feeders as merely a pleasant addition to their gardens. But scientists have now discovered that bird-feeders in the UK are …
Evolution of the Lion
Koert van MensvoortCorporate logos constantly have to adapt to survive. With the lion of the Peugeot car brand this resulted in a parade of poses over time. Peculiar image of the week.
Fake Plastic Bags – Made From Real Leather
Koert van MensvoortFakeness is traditionally associated with inferiority; cheap Rolexes that break in two weeks, plastic Christmas trees, leaking silicone breasts, imitation caviar... However, in a …
Human Augmentation™
TimoAs a gamer, I come across many visions of possible futures. But this trailer from the upcoming video game Deus Ex: Human Revolution , the third part in the Deus Ex series shocked …
![Visual of Manko & Time [#13, The End]](https://nextnature.net/media/pages/magazine/story/2011/manko-time-13-the-end/ad243e97e0-1602632753/manko13-868x486.jpg)
Manko & Time [#13, The End]
Aston RevolaMany things have been rumored about the artist called Manko since he vanished about a year ago. Some even went so far as to claim he had died. So it was all over the news when …
My Fetal Pony: Neoteny in Girls' Toys
Allison GuyIt's no secret that Mickey Mouse has evolved in response to consumer pressures. Once a violent river-rat, he became the boy scout of rodents with good looks to match. Steven Jay …
Razorius Gillettus in NRC Next
Hendrik-Jan GrievinkDutch newspaper NRC Next features a shortened version (in dutch) of the Razorius Gillettus essay, written by Koert van Mensvoort. Download the scan . A longer version of the essay …
Retro-futuristic Weather Machine
Koert van MensvoortGeo-engineering avant la lettre. This is what 19th century people thought a 21th century weather machine would look like. This retro-futuristic postcard was produced around 1900 …
The Hollywood Megamercial
Hendrik-Jan Grievink# Baudrillard wrote that, "Disneyland is presented as imaginary in order to make us believe that the rest is real, whereas Los Angeles [is] no longer real, but belongs to the …
Who Owns the Rights to a Toucan?
Allison GuyKellogg, the proud copyright holders of Toucan Sam, recently asked a the Mayan Archeology Initiative to reconsider their logo . Despite the fact that the two birds have entirely …
As Corn Withers in the Drought, Farmers Fatten Their Cows on Candy
Allison GuyFarmers have long made frugal use of their table scraps, feeding their leftovers to hogs, dogs and now, cows. In a bizarre sign of our cash-strapped and climate-changing …
Coca-Cola embraces Organic Coke?
Koert van MensvoortCoca Cola company is considering to actually bring Organic Coke to the market?
Everything is an Event on the Skin
Koert van Mensvoortwrote 19th-century scientist and philosopher Hermann von Helmholtz. It was Helmholtz who inspired body-architect Lucy McRae to create Morph?.
Growing Fruit into Its Own "Juice Box"
Allison GuyBrazilian ad agency AGE Isobar spent two years experimenting in order to grow fruits into the shape of Camp's juice boxes. Immature limes, guavas and passionfruit were packed …
Huggable Vending Machine
Koert van MensvoortFinally a vending machine that doesn't want you money, it wants hugs. Embrace it to get a free can of coke. Might give you rushes of anthropomorphobia too though. Via The Pop-Up …
Implanted Magnets to Keep Your iPod Close
NextNature.netBody-mod enthusiast David Hurban has decided to make a lifelong commitment to his iPod Nano. By implanting magnets in his wrist, Hurban has created a permanent bracket to hold his …
When Biomimicmarketing Kills
Allison GuyLoosely regulated and largely untested in clinical trials, herbal medicines nonetheless do big business based on their image of being wholesome, natural, and backed by millennia …
33% of All Seafood in the United States Is Fraudulently Labeled
Allison GuyA new study from the marine conservation group Oceana reveals that a full one-third of seafood across the US is mislabeled. Not surprisingly, the most expensive fish is also the …
Anthropo-scene #6: Military Nature
ChristianMilitary action accidentally restores a lost ecosystem.
Fake-for-Real Fur from Imaginary Animals
Alice FumeyWWF teams up with designers to produce fur from imaginary animals
Food Familiarization #2: Celebrity Endorsement
Allison GuyHow "celebrity endorsements" transformed the potato from the devil's tuber into a global staple.
New in Store: Volume Magazine
NextNature.netNew in our store: Two very next natural issues of Volume Magazine.
Browsing the Map of Space Ship Earth
Koert van MensvoortBesides finding their way, people look at to transport them to another place, or in this case, another perspective on planet Earth.
Moonwalk Nike
Alessia AndreottiNike sneakers with lunar surface pattern, to celebrate the 45th anniversary of Neil Armstrong walking on the moon.
Pepsi Aubergine
Koert van MensvoortOccasionally you bump into an image that seems related to our next nature quest, but you are unable to verbalize.
The Carnery - A Cultured Future with In Vitro Meat
NextNature.netIn vitro meat has the capacity to transform meat production as we know it, introducing an entirely new way of thinking about and interacting with food.
After In Vitro Burger, Chicken is the Next
Yunus Emre DuyarSoon, we might be getting a taste of the first lab-grown chicken meat.
Apple Watch Evolution
Alessia AndreottiIn 1992, decades before the era of wearable technology, Apple produced its first watch: no apps and vintage design.
Google's Smart Interactive Clothing
Alessia AndreottiProject Jacquard makes it possible to weave touch and gesture interactivity into any textile.
The Ice Cream That Doesn't Melt
Margherita OlivoResearchers discovered a protein that can be used to produce the first ice cream that melts more slowly that the normal products on the market today.
Interview: Suzanne Lee, Fashion Innovator Who Grows Clothing in the Laboratory
Alessia AndreottiWe recently talked with Suzanne Lee about the textile industry and technology, growing leather in the lab, and the use of new alternative materials in the future of fashion.
Marketing the Oceans
Adriene LillyEco-friendly fashion is in vogue, evidenced by terms like “recycled-material” and “sustainable manufacturing” battered around as selling points for everything from sheets to …
Meet the Hospital of the Future
Margherita OlivoWith its 656 beds, this hospital offers unconventional and leading computerized assistance for all sorts of patients.
Minimalist Effect in the Maximalist Market
Abby QinThe multidisciplinary design consultancy Antrepo Team created a project named Minimalist Effect in the Maximalist Market in 2010.
Your Cat Can Post on Instagram Now
Yunus Emre DuyarYour cat might be able to take photos and share them on Instagram by itself soon.
The Advent of Connected Toys
Margherita OlivoIt is the era of smart toys, but they certainly raise difficult questions for parents.
I Want Wings!!!!!!!!!!!!!!
Nicholas CarrRead Nicholas Carr's essay on the transhumanist dream of having wings.
Growing Potatoes at JFK Airport
Ruben BaartThe 5th largest airline in the United States, JetBlue, is growing potatoes at John F. Kennedy Airport in New York.
Make Toblerone Great Again!
Ruben BaartAmerican chocolate manufacturer Mondelez reduces the weight of its widely popular Toblerone bars as a result of the Brexit vote.
Fitness Tracker to Make Happy Meal Healthier
Ruben BaartMcDonald’s provided their Happy Meals with a high-tech activity tracker toy.
Self-Driving Cars Are Here to Stay
Megan Ray NicholsThe first time you switch on your self-driving car, punch in your coordinates and cruise off to the soulless thrum of an electric motor you’ve got to wonder: does this thing know what it’s doing?
Self-Driving Trucks Hit the Highways
Margherita OlivoA driverless convoy of trucks drove through Europe and safely arrived in Rotterdam yesterday.
The Movie Written by Artificial Intelligence
Margherita OlivoSunspring is a Sci-Fi short movie entrirely written by an artificial intelligence.
We Are more Bacteria than Human
Ingmar NieuweboerOur bodies are microbiomes, suffering from our habit of cleanliness.
1923 - Term 'Ectogenesis' Coined
Elle Zhan WeiThe term "ecotogenesis" was first coined in 1923 in "Daedalus".
AI & VR Impact on Architects and Engineers
Megan Ray NicholsFuture workspace, human interaction and unique experiences: here’s how artificial intelligence and VR impact on architects and engineers.
Animal Guided Mediation
Elle Zhan WeiAnimal Meditation uses meditation guiding sounds to to enable user to feel as if he is an animal.
What You Should Know About Artificial Intelligence Changing Jobs
Megan Ray NicholsIt should come as no surprise that artificial intelligence naturally extends into the way we work. Let's look at how AI changes the way we relate to work.
Flying Car Modular Transport System
Elle Zhan WeiAirbus and Italdesign unveil modular urban land and air transport system.
Designer Anouk Wipprecht combines fashion with robotics
Alessia AndreottiWe met Anouk Wipprecht and talked about smart fabrics and accessories that can listen to our body, therapeutic fashion and the future of dressmaking.
Swap Your Smartphone for a Pineapple
Nadine RoestenburgDutch commercial telecom provider Ben recently launched an advertising campaign to sell smartphone plans by promoting disconnection.
I like my steak lab-grown, not-grass fed
Angus HerveyRight now, somewhere in a laboratory in California, the Netherlands or Japan, a technician is taking a few thousand skeletal muscle cells from a living animal, and placing them in …
Aleph Farms wants to bring clean meat from the lab to the next farming industry
Kelly van GemertGrowing meat artificially, instead of within an animal, may soon be an available reality. Meet one of the pioneering developers of this product of the future: Aleph Farms. With …
Next Nature Academy presents: A workshop-in-a-box for your team
NextNature.netAre you working on projects where technology and human interaction are involved, and are you looking for a new approach? As of today, we offer a brand new workshop concept for you …
ReTuna: the Shopping Mall Selling Nothing but Recycled Products
Jack CaulfieldA Swedish shopping center is bucking the trend of mindless consumption. At the ReTuna Återbruksgalleria every product is made of recycled materials.
Space Tourism: Your next vacation destination might not be on Earth
Jack CaulfieldBack in the mid-twentieth century, before the first moon landing, people had all sorts of ideas about the golden age of space travel in front of them. Colonize the moon! Fly …
The world’s plastic problem is bigger than the ocean
Christopher J. PrestonAs you read this, a strange object that looks like a 2,000-foot floating pool noodle is drifting slowly through the central north Pacific Ocean. This object is designed to solve …
Here’s what manufacturing enhanced with virtual reality will look like
Megan Ray NicholsRobots are coming for our jobs. Virtual reality is coming to make the jobs that remain easier to accomplish. All of the world’s manufacturing sectors are in the process of …
Why you should attend ADE Green
Ruben BaartADE Green returns for the seventh consecutive year to the DeLaMar Theater in Amsterdam. Once more, Amsterdam Dance Event organizes this leading event to ignite sustainable action, …
The Pyramid of Technology: Could a technology establish new routines?
Hendrik-Jan GrievinkThis question is an excerpt from the Pyramid of Technology toolkit Imagine asking your grandparents if they ‘have googled anything lately?’ Chances are they actually did, …
How modern technology is inspired by the natural world
John NychkaWhat do a kingfisher, cocklebur pods and a Namibian beetle have in common? Besides being living organisms, they have all served as inspiration for creative human technologies to …
9 creatives in biotech you need to know right now
Ruben BaartThe field of biofabrication is still new to most people. As founder and CEO of Biofabricate, Suzanne Lee shared with us this exciting online event series Creatives in Biotech . If …
Track freshness and reduce food waste with Rui Xu
Ruben BaartImagine this: you wake up on a lazy Sunday morning, trudging your way to the fridge only to be welcomed with the smell of something rotting. Did the meat expire sooner than …
How to turn your 3D printer into a food printer
Saumil VadodariaWhile the pandemic has restricted us from doing many activities we like, household hobbies such as DIY , baking and crafts have become more popular. Now there’s a way to combine …
This year's electronic waste weighs more than the Great Wall of China
Vanessa Bates RamirezIt’s widely known that the world has a plastics problem. What’s less widely known is that we have a similar problem with another kind of waste: electronics
FIBER Festival 2022: an exploration towards an alternative future
Marit BeerseFIBER Festival explores the future of a changing world through audiovisual art, daring conversations, and experimental electronic music.
The Biofabricate Summit '24 is coming to Paris!
Kelly van GemertBiosequin, seaweed textiles, and microbe sunscreen: these ideas and more are marking the next wave of bio-innovators during the Biofabricate Summit 2024.
Paco Rabanne's AI-designed perfume can connect with your phone while making you smell sexier
Selin KirPaco Rabanne already positioned himself as a cutting-edge designer by establishing his reputation as one of the trailblazers during the space age movement of the 1960s. With his …
This bin transforms household waste into chicken food
Selin KirImagine a trash can that matches the size of your ordinary bin, yet it scoffs at weeks' worth of discarded food before even considering fullness. You're off the hook, as there's …
The Museum of Edible Earth
Kelly van GemertWe spoke with the Museum of Edible Earth, a travelling museum dedicated to the prosperous amount of soil samples.
Sonograms of planet earth
Eleni Maragkou, Kelly van GemertTechnology can help us to connect with our surroundings. Think about the microscope: it revealed ecosystems beyond our visual reach allowing us to look at the smallest inhabitants …