Is the evolution of the single bladed razor into an exorbitant five–bladed vibrating gizmo the outcome of human needs, or is there another force in play? Say hello to Razorius Gillettus, one of the new species emerging from our technoeconomic ecology. Proof that evolution should be understood as a universal principle rather than a DNA-specific process. Yet if this is the case, how can we become responsible stewards of these new, non-genetic forms of life?
By KOERT VAN MENSVOORT
My first razor I got when I was fifteen. It consisted of two blades on a simple metal stick and I remember it gave me a really close and comfortable shave. In the twenty years that have passed since my first shave, I’ve used nine different models of razors. This morning I shaved myself with the Gillette Fusion Power Phantom, a rather heavy, yet ergonomically designed battery-powered razor that looks like a bit like vacuum cleaner and has five vibrating blades with an aloe strip for moisture. So what happened? A story about design, technology, market and evolution.
First, a personal disclaimer (in case you were wondering): Yes, I agree shaving technology was already sufficiently developed when I got my first razor twenty years ago. Actually already in 1975, shortly after the Gillette Trac II razor – the first two-bladed men’s razor – was advertised, its excessive design was parodied on the US Television show Saturday Night Live. The creators of the satirical television program played on the notion of a two bladed razor as a sign of the emerging consumption culture and made a fake commercial parody for a fictitious razor with the ridiculous amount of three (!) blades, emphasizing the consumer is gullible enough to believe and buy everything seen on TV. Of course, the comedians of Saturday Night Live could not know a three-bladed razors would become a reality on the consumer market in the late 1990′s. Let alone that they could have anticipated I would shave myself with a five bladed razor this very morning. Welcome in the twenty-first century folks: No we don’t travel in spaceships… but we do have five bladed razors!
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