Snow White’s Next Nature Testimonial
After the release of the Next Nature Appzine for iPad, we called for testimonials. We’re delighted to receive a message from the one and only Snow White.
With our attempts to cultivate nature, humankind causes the rising of a next nature, which is wild and unpredictable as ever. Wild systems, genetic surprises, autonomous machinery and splendidly beautiful black flowers. Nature changes along with us.
After the release of the Next Nature Appzine for iPad, we called for testimonials. We’re delighted to receive a message from the one and only Snow White.
We asked our fans to send in testimonials on the Next Nature Appzine for iPad. This short contribution from Green Man wins this weeks cake.
You too can win a Fake For Real game if you send us your video testimonial.
Indulge in the updated Next Nature lecture Koert van Mensvoort gave at the TEDxDanubai event in Budapest. Want more? Get our iPad appzine or book.
London Real is a weekly one-hour talk show challenging the status quo, exploring the human experience, and exchanging ideas and perspectives with its guests.
This weeks episode interviewed Koert Van Mensvoort on the concept of Next Nature and its implications on our planet. The conversation touches upon, how technology becomes a nature of its own, why Holland has a history of creating its own land, and his thoughts on the history of money including the recent innovation of Bitcoin.
A while ago we asked our followers to send in testimonials on the Next Nature Appzine for iPad. We were delighted to receive this passionate testimonial from sexy-man George, who explains why next nature is the ultimate philosophy.
You too can win a Fake For Real game if you send us your video testimonial.
The Next Nature Appzine is a fine selection of our lustrous Next Nature book wholly re-designed for the iPad and upgraded with interactive specials and audiovisual content. Shift your notion of Nature for € 4.49. Updating is of course free. Don’t forget to rate the app after downloading. Thanks Fans.
Times are changing Folks! Evolution goes on. Watch clip. Like it. Get it.
Extra: Send us a video testimonial of the appzine and win a Fake For Real game.
A while ago I tried to make a landscape paintings as seen on the Bob Ross television show, yet thing turned out a little bit different in my wilderness.
Courtesy of our friends at the Ja Natuurlijk exhibition in The Hague, we are happy to offer a new book in the Next Nature store: Yes Naturally: How Art Saves the World. Yes Naturally sets out to explore what is “natural”, and who or what gets to define what is natural and what is not. With essays and artworks that offer new insights into the relationshop with between humans and the environment, Yes Naturally is an excellent addition to any next natural library.
The exhibition runs until August 2013. We’ve very happy that our controversial Rayfish Footwear shoes were selected as part of the catalog.
“You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete.” – Buckminster Fuller
Are you that brilliant visionary mind pondering on a comprehensive solution that will radically advance human well-being and ecosystem health, but lacking the money to realize it? No worries! Simply submit to the Buckminster Fuller Institute, pick up your $100,000 and turn your revolutionary vision into a reality. This is not a spam message, its a design competition. Submissions are due April 16.
Last week a fine selection of in-vitro meat connoisseurs gathered during a ‘Meat & Greet’ workshop at Eindhoven University of Technology. We exchanged perspectives, shared knowledge and explored speculative design opportunities of In-Vitro Meat with a philosopher, biologist, design students, and a documentary director. Below are some snapshots.
The Next Nature Appzine is a tasting of our lustrous Next Nature book wholly re-designed for the iPad and upgraded with interactive multimedia content.
Times are changing Folks! Evolution goes on. Watch clip. Like it. Get it.
For almost three years, we worked on a sneaker company that we knew would go bankrupt on the day it was founded. This is our coming out.
The fictional company Rayfish.com offered personalized sneakers crafted from genetically modified stingray leather. The online storytelling project was created to catalyze a debate on emerging biotechnologies and the products it may bring us. It furthermore questioned our consumptive relationship with animals and products in general. While such discussions often remain abstract, we aimed to make them tangible in a concrete product you can love or hate.
The rise and fall of Rayfish Footwear took place within a period of seven months. The story began with the launch of the corporate website, commercial, CEO lecture and online design tool. The startup immediately received significant media attention and seemed bound for success, however, there were also critical petitions against the company’s instrumental use of animals.
While almost ten thousand people had designed their own fish sneaker, animal rights activists broke into the company and released all the fishes in the ocean. The CEO of the company, Dr. Raymond Ong, responded with a passionate video statement, which stirred further debate on our estranged relationship with products in a globalized world.
While Rayfish was struggling to find new investors, the escaped fishes where out in the open and started appearing into video’s of tourists and fishermen. The story ended with the bankruptcy of Rayfish, after which the true objective of the company was revealed and the ‘making of video’ was released.

Seven highly exclusive prototypes of Stingray leather sneakers were created. The leather of the shoes was dyed with paint, rather than genetically modified.
Further information on our motivations, collaborators and supporters can be found on the Rayfish Event webpage. We welcome comments on the Rayfish Facebook page or in the box below. Thanks for participating!
From sleek fashion to life-saving medicines. During the forthcoming Dutch Design Week, our lustrous NANO Supermarket debuts a new line of speculative nano products that might hit store shelves within the next decade.
Our visionary products promise to provoke debate about the day-to-day applications of nanotechnology. Among the eleven fresh offerings are the Energy Belt, which converts excess fat into electricity, and Biophilia, a donor organ woven by transgenic silkworms. Other newcomers include glow-in-the-dark dog poop, gender-selecting condoms and a teddybear that detects nicotine.
NANO Supermarket @ Dutch Design Week
Location: 18 Septemberplein in Eindhoven
Dates: 21 – 28 Oktober 2012 – 10:00-18:00
More info on the NANO Supermarket website.
Here’s a video for the tiny niche of Dutch-speaking-long-attention-span-visitors of this website. Some months ago the Rotterdam Think Café organized a Next Nature night featuring your dearest long-standing nextnature connoisseur. Rather than a lecture, the event was an improvised conversation on next nature in response to images selected by the organizers. Slow video alert!
After the successful introduction of the NANO Supermarket in 2010 it became even more clear that the contest and the presented results produced discussions and many challenges to think about. Nanotechnology, will it be the road to utopia or dystopia? Heaven or hell? Nanotechnology could bring us wellness, unthought-of possibilities, maybe a release of nearly all misery the earth faces. Maybe, but without proper thought Nanotechnology can become the work of a sorcerer’s apprentice and we will be exposed to disasters of worldwide proportion. So potentially, the consequences can be so large and undefined that both incredible solutions to the main problems we face can be realized, or on the other hand we will be confronted with horrifying scenarios. Therefore, it is of utmost importance that Nanotechnology is subject to thorough discussion. And although the designs featured in the Nanosupermarket are not realistic yet, it is way too easy and even dangerous to consider they are only the fruits of fantasy, ‘funny but silly’. It is of great importance to think both critically and creatively.
This weekend some of our sustainable, energy related, NANO Supermarket products are exhibited at the lustrous Lowlands popfestival. Come visit us at the Llowlab to charge your phone on our bio-electric bonsai tree, admire the algae lamp or the new energy belt that harvests sustainable energy from your belly fat to power electric devices you are carrying on or in your body. Design fiction ahoy!

Prototyping the Energybelt. How about turning your belly-fat into electricity?

Festival crowd charging their phones on the 'bio-electrical' bonsai tree.
Design fiction for the masses. Our NANO Supermarket was presented in the Dutch television show RTL Koffietijd (coffeetime). If you belong to the exquisite 5% visitors of this website that indulges in Dutch language: enjoy the interview Koffietijd presenter Pernille La Lau did with Koert van Mensvoort.
For the 95% non-dutch visitors we simply repeat: Design fiction for the masses!
Join us in spotting Next Nature phenomena around the World. Download the free Next Nature Spotter app for iPhone in the iTunes store, and start recording examples of next natural phenomena from your everyday life. Explore the grocery store, the freeway, even your own home in a new light.
The Spotter lets you share and comment on other next nature examples in your neighborhood. It also features a handy blog reader function.
The best spotter is awarded with a free copy of the Next Nature book, and the winning entry will be published on our blog. Better get snapping, though – the last day to submit entries for this round is August 30.