Brand Environmentalism: The Augmented Reality Sneaker
Once, we wore footwear to protect our feet from the hostile influences of our natural environment. But with the replacement of our natural environment by a world of design, the function of our footwear changed along.
From a purely functional piece of clothing, the shoe became a desirable aesthetic object and a status symbol. Many people (at least in the western part of the world) believe that he shoes you wear, kind of make you who you are…
















