Weird biomimicmarketing commercial brought to you by American Airlines.
Weird biomimicmarketing commercial brought to you by American Airlines.
Writer and NRC journalist Tracy Metz dissects our Image of Nature, how it is constructed, by whom and for what reason. Her conclusion: “Nature is an Agreement. Just like the nude beach. Here you keep your breasts and your crotch covered, There you drop everything and act like it is the most ordinary thing in the world that everyone is suddenly walking around naked.”
Some reactions from people shopping when they see how fresh their meat is.
Filmmaker Jesse Rosten shows his critical views on body standards by presenting the exclusive beauty breakthrough Fotoshop by Adobé. This revolutionary product features pro-pixel intensifying fauxtanical hydro-jargon microbead extract (now with nutritive volumizing technology). Maybe she’s born with it? No, we’re pretty sure it’s just Fotoshop.
This project is related to the Nanolift product presented in Next Nature’s Nano Supermarket.
Children can be effortlessly entertained for hours thanks to tablet and smartphone games, but these technologies also provide a solution for the lazy pet owner.
More videos of perplexed pets after the jump.
For other entries and an introduction to the 11 Golden Rules of Anthropomorphism and Design, click here.
People have evolutionarily built-in mechanisms that help us to recognize the human face and body, and what gender, race and mood those faces and bodies are projecting. We’re so good at recognizing each other, we do it even when it’s not applicable. When we look at animals, machines, and random objects we infer characteristics that aren’t there. Especially when a product was intended to have certain human qualities, it’s easy to imagine even more. Since designers can create anthropomorphic products without even realizing it, it’s better to design these characteristics intentionally.
London’s Swiss Re, aka The Gherkin, is a famous example of a building that looks like something more than an innocent suite of offices. Click through for more examples of unintentional anthropomorphizing.
In a cheerful attempt to investigate and subvert the image consumption power structures of the contemporary supermarket, designer Marco Ugolini and photographer Pedro Motta went out on a colorful selective shopping trip.
Different totems, same rituals. Peculiar image of the week by Walter Robinson.
Greenridge Farm offers this pork molded in the shape of a piglet. But if you are more the traditional type of person, Greenrdige Farms also offer Turkey-breasts in the shape of an actual turkey. Perfect for a traditional Thanksgiving!
Will this pseudo-pig actually taste better in the shape of a piglet? Or does the shape reminds us too much of Babe, and becomes cruel to roast? At least it is a good marketing trick to distract you from what the piglet is actually made of.
Recently Google slapped our site with a warning that “something’s not right here!” It seems that the Drug Enforcement Agency has caught the Next Nature staff handing out baggies of performance-enhancing pills in Amsterdam. How else will our audience be able to handle the Power Show without an artificial boost?
Okay, so we’ve been joking: Google found a potential security leak in our website last week. We fixed it quickly, and a few more days elapsed before the Internet noticed. But we have been distributing these snappy pink flyers. Click through to learn more about the side effects of Next Nature.
In God’s Browser, Geert Mul uses scores of images pulled from the internet as the frames in an abstract film. Using specially developed image recognition software, Mul creates the illusion of motion between unrelated images. The same software also generates musical notes that vary with the speed and type of the image being displayed.
The result is a hypnotic experience that blends pictures of nature, culture, sunsets, skeletons and supermodels into a portrait of humanity’s collective visual consciousness. The visual power of God’s Browser emphasizes that, in an image-saturated society, the simulation can become just as valuable and meaningful as the “authentic” object. Mul’s work looks, and sounds, like the creation of a virtual world, where God could only connect to the universe from the internet.
Geert Mul will be presenting God’s Brower at the Next Nature Power Show in collaboration with philosopher Jos de Mul. Jos de Mul has previously been featured on Next Nature with his essay The Technological Sublime.
Baudrillard wrote that, “Disneyland is presented as imaginary in order to make us believe that the rest is real, whereas Los Angeles [is] no longer real, but belongs to the hyperreal order and to the order of simulation.” (Simulacra & Simulation, 1994).
This movieclip of the shoe brand DC is like the Disneyland for adolescent males and takes the whole idea of a commercial to another level. A new genre is presented here, situated in the Simulacra County of Universal Studios: the Megamercial.
Remember the Information Decoration essay which argued our so-called information society barely employs our human bandwidth, as most of the data in our lives is presented in square, electronic screens – rather than using the richness of patterns in our environment as information carrier?
Over time, Information Decoration grew into a design methodology that is applied in numerous times and places. As it would be against its own argument to read the original essay on a computer screen, the text is now also available on an elegant 100% silk scarf. Designed by Mieke Gerritzen.
Run click to the store and toast your neck with it for 69 euro.
In the film Mastering Bambi, artists Persijn Broersen and Margit Lukacs have stripped the landscape of its cuddly, anthropomorphic characters. Over the course of the film, the camera pans across empty forest scenes and winter fields, accompanied by a chorus and orchestra. Using 3D photographic collages, the artists reconstruct elements of the backgrounds from the classic Disney film, which presented an unrealistically idyllic vision of nature. According to Broersen and Lukacs:
“…an important but often overlooked protagonist in the movie is nature itself: the pristine wilderness as the main grid on which Disney structured his ‘Bambi’. One of the first virtual worlds was created here: a world of deceptive realism and harmony, in which man is the only enemy.”
Does Mastering Bambi imply that the audience has finally mastered nature by eliminating all its inhabitants? It may be a more stark comment on the destructive capacity of humanity than Disney’s decision to kill off Bambi’s mom. Once the harmonious woodland inhabitants are gone, we are left to uncomfortably wonder if we are their only replacements.
Persijn Broersen and Margit Lukacs will be presenting Mastering Bambi at the Next Nature Power Show on November 5th.
Kellogg, the proud copyright holders of Toucan Sam, recently asked a the Mayan Archeology Initiative to reconsider their logo. Despite the fact that the two birds have entirely different colors, shapes, and expressions, Kellogg’s lawyers insist that they have a special claim to family Ramphastidae.
It’s particularly strange that the corporation would go after a Guatemalan non-profit when dozens of other companies have used toucans in their branding. Neither does Kellogg have time on their side: they registered Toucan Sam in 1963, while Guinness began using its iconic toucan in 1935. While the Kellogg lawsuit is frivolous, it does raise some questions about the commodification of natural images. When do animals become so wrapped up in a corporate identity that they loose their own?
In twenty years, the mobile phone has become man’s closest utensil. Can you imagine living without this umbilical box? Too bad it’s often still a box that we hold to our ears…
Not if it’s up to the CollabCuped-shop: Its jolly phone camouflage wraps the technology into a second skin. Hold it like if you are scribbling your cheek.
Twenty-first century Fata Morgana. If only. Accidental photograph by Pauline Gerritzen.