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What is Next Nature?

With our attempts to cultivate nature, humankind causes the rising of a next nature, which is wild and unpredictable as ever. Wild systems, genetic surprises, autonomous machinery and splendidly beautiful black flowers. Nature changes along with us.

Posts Tagged ‘Image-Consumption’

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  • pradamarfa-Elmgreen-Dragset

    Prada Morgana

    Just image if style would be a primary need. You would be so lucky to find a Prada store in the middle of the dessert.

    The classical Prada Marfa installation is located 60 km northwest of the city of Marfa in Texas. It was created by artists Elmgreen and Dragset and can be read as a playful critique on Image Consumption. Peculiar image of the week.

    Thanks Avro Close Up.

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  • slurpee mashed potato machine

    Slurpee Machines Add a New Flavor: Mashed Potato

    Convenience store chain 7/11 is serving up the latest in a line of futuristic near-foods: Instant mashed potatoes from a Slurpee-style spigot. The machine dispenses a stream of instant potato paste, along with a squirt of gravy. The machine, currently available only in Korea, will soon make its way to the United States. In a time of organic, heritage potatoes and biodynamic growing methods, we’re glad that 7/11 continues to innovate in the world of easily digestible food-like substances.

    Via Buzzfeed.

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  • NN_spread_world_card_wood_530px

    Featured Page #06: World Card Wood (Infotizement)

    During the coming weeks, we will present a selection of our favourite pages from the Next Nature book. This week: The World Card Wood, the worlds’ most prestgious and versatile credit card.

    For those who where always rich and demand only the best of what life has to offer; the exclusive Visa World Card Wood is for you. The World Card Wood is not just another piece of plastic. Made from burled wood, it is the ultimate buying tool.

    The World Card Wood is not for everyone. even not for the nouveau rich. In fact, it is limited to the 1% of U.S. residents to ensure the highest caliber of personal service is provided to every card member.

    Become a World Card Wood member today and enjoy our 24-hour world class Concierge Service ready to assist you with all your business, travel and leisure needs.

    Note from the editor: This page is a so-called infotizement, which you can find throughout the book. This self-invented format is editorial content, but we disguised it as advertisement. You could say that it is the exact opposite of the advertorial, which lures you into engaging with (what you think is) editorial content, but is in fact an advertisement in disguise.


    Featured here are pages 200-201 from the book Next Nature: Nature Changes Along with Us. More information about the book can be found here.

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  • Salmofan salmon dyed pink

    Dyeing Salmon Pink for Farms and Profit

    Wild salmon gets its robust pink color from a diet rich in red-hued krill. Farmed salmon are fed on fish meal, chicken byproducts, soybeans, wheat and a long list of other monochrome food. The result is a fish that’s the same plain gray as tilapia or cod. To make up for this color deficit, salmon farmers feed their fish doses of the carotenoid pigments canthaxanthin and astaxanthin.With the help of the SalmoFan’s color swatches, the farmers can decide when their product is blush enough for market. Consumers prefer a deeper shade, with 66% choosing color No. 33.

    As with “orange” cheddar, these pigments do not affect taste, nor are they particularly “unnatural”. They are the same chemicals found in krill, shrimp, cyanobacteria and, yes, wild salmon. Instead, the coloration persuades (or tricks) customers into thinking that their chain store’s coho is fresher, healthier and wilder than it really is.

  • loss of crop biodiversity

    Where Have All the Cucumbers Gone?

    This stunning graphic, courtesy of Nature & More, shows the astonishing drop in food crop diversity from 1903 to 1983. Lettuces available from commercial seed houses now represent just 7% of their former glory, while cabbage hovers at just 5%. All a reminder that the modern supermarket’s cornucopia of boxes and bags is a false diversity of choice.

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  • NN_spread_mcworld_530px

    Featured Page #04: The McWorld Map

    During the coming weeks, we will present a selection of our favourite pages from the Next Nature book. This week a tool that encourages us to experience local specialties through the lens of a global corporation: The McWorld Map.

    Fast-food chain McDonald’s is often seen as an exemplary example of the globalization processes that flatten the world and make things look, feel and taste the same everywhere. Why travel when cities have the same food, coffee and fashion chains? Increasingly, however, McDonald’s offers local specialties. Have a Shrimp Burger in Greece, Teriyaki McBurger in Japan, McKroket in the Netherlands or a Nürnburger in Germany. The dishes show traces of traditional regional cuisines, allowing McBackpackers to get a taste of the world while keeping a safe level of comfort and recognition. Unfortunately, without a franchise, some places (most of Africa, Mongolia, Cuba and North Korea) won’t be able to cater to fast food epicures.


    Featured here are pages 314-315 from the book Next Nature: Nature Changes Along with Us. More information about the book can be found here.

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  • strawberries


    More hypernatural designer-fruit. What do you get when you cross a strawberry and a pineapple? A pineberry, of course.

    Some seven years ago the pineberry was taken from its native South America and grown commercially in glasshouses by Dutch company VitalBerry BV. Today pineberries are available in supermarkets throughout Europe and, like most designer-fruits, the pineberry is trademarked and has its own wikipedia page.

  • Aiir force radar installation - Wier, Friesland

    21st Century Dutch Landscapes

    For centuries the Dutch landscape has been known for its highly cultivated formal structure, however with the introduction of Google Maps a whole new layer of formalization has been added.

    Like many other governments the Dutch censor the visibility of political, economic and military locations on the satellite imagery, but while most countries blur, pixelate, and whiten out sites of interest, the Dutch method of censorship is notable for its stylistic intervention of bold, multi-coloured polygons over sites. The result is a landscape occasionally punctuated by sharp aesthetic contrasts between secret sites and the rural and urban environments surrounding them.

    The satellite images where collected by Mishka Henner.

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  • NN_spread_tomorrows_fossils_530px

    Featured Page #03: Tomorrow’s Fossils

    During the coming weeks, we will present a selection of our favourite pages from the Next Nature book. This week the thirs one in this series: Tomorrow’s Fossils.

    Ode to the car in 40 years’ time? A future Museum of Obsolete Objects? Inspired by Stonehenge while living in England, Jim Reinders, an experimental American artist, originally built Carhenge in Western Nebraska as a memorial to his father. Created in 1987 with the help of his family, it is now a free tourist attraction. It uses 38 vehicles, including a 1962 Cadillac, to mirror the position of the rocks that comprise Stonehenge.

    England’s ‘natural’ past, an idealized place of agrarian idyll and legendary deeds, is transported to contemporary America. Reinders argues for the mythological resonance of the automobile, both as a continuation of past traditions, and as a progenitor of myth itself. As much as we live exclusively in next nature, we look to old nature, and old culture, for context. Will vintage gas-guzzlers prove as enduring as Stonehenge’s boulders?

    Past Perfect
    Certain technologies, already obsolete in our time, may be as inscrutable in the distant future as long-extinct species are to us. When presented as a natural part of the geological record, a cellphone or a Playstation controller becomes a rare oddity. The skeletons of videogame and cartoon characters are just as disorientating, conjuring a life (and death) for the patently fictional. Yet these imagined artifacts recognize the same premise: the fossil record of our species will not be distinguished by our bones, but by our technologies.


    Featured here are pages 56-57 from the book Next Nature: Nature Changes Along with Us. More information about the book can be found here.

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  • growing fruit into packaging

    Growing Fruit into Its Own “Juice Box”

    Brazilian ad agency AGE Isobar spent two years experimenting in order to grow fruits into the shape of Camp’s juice boxes. Immature limes, guavas and passionfruit were packed inside of plastic molds. As they grew, they took on the form of a box and the logo of the brand.

    The stunt ostensibly goes to show that Camp’s fruit juice is all-natural. Though it’s only a marketing gimmick, we can still hope for the days that food produces its own packaging – or be content knowing that bananas already do.

    Story and images via Design Taxi.

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  • glass gem corn rainbow

    Glass Gem Corn Looks Like Jewelry

    Most corn has been selectively bred over the centuries to be a single color: yellow, white or blue. Glass gem corn, a varietal grown by Greg Schoen, harkens back to the days when each kernel of corn was a different color. This variation is due to the fact that, rather than being identical, all the kernels are genetically distinct siblings.

    The glass gem echoes the jewel caterpillar, another organism than by dint of its otherworldly beauty recently went from natural phenomena to internet phenomena. Even though we live in a time where computer graphics make every chimeric beast and landscape visible, we’re still just as – or even more –interested in natural freaks as our ancestors who once flocked to fairs and sideshows.

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  • YouTube Preview Image

    Mul & De Mul – God’s Browser

    Philosopher and professor Jos de Mul and media artist Geert Mul set out to visualize the Gods Browser in a unique art-science collaboration. The result is a conceptual poem of words and an excess of images. Welcome in the technological sublime.

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  • NN_spread_hypernature_530px

    Featured Page #01: Hypernature

    During the coming weeks, we will present a selection of our favourite pages from the Next Nature book. To kick the series off, we’ll start with a spread about hypernature; the enhanced version of nature.

    Much of the so-called ‘nature’ in our lives has taken on an artificial authenticity. Engineered tomatoes are redder, rounder, and larger than the ones from our gardens. Domestic pets could not survive in the wild, but prosper by triggering our empathy. We have made fluorescent fish, rainbow tulips and botanical gardens that contain species from every corner of the globe.

    Human design has turned nature into hypernature, an exaggerated simulation of a nature that never existed. It’s better than the original, a little bit prettier and slicker, safer and more convenient. Hypernature emerges where the born and the made meet. It presents itself as nature, yet arguably, it is culture in disguise.

    Note from the editor: This spread is a perfect example of the relation between this website and our Next Nature book. Over the years, we have posted several stories about hypernature, but we never really pinned the term down. The editing process of the book allowed us to study it much better and come to a better understanding of what it is, and how it should be described. Which in return resulted in the thematic sections you can find on this website, like this one about hypernature.


    Featured here are pages 124-125 from the book Next Nature: Nature Changes Along with Us. More information about the book can be found here.

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  • Corn 2.0 Survival of the cheapest By Sean Serafini

    Corn 2.0: Survival of the Cheapest

    Congrats to Sean Serafini, the winner of our April Next Nature Spotter contest. While we received many images of fake nature, Sean’s entry delves deeper into more diverse next natural concepts. As Sean pointed out in his title, these foods are engaging in something like natural selection, competing against one another for the consumer’s attention. Thanks to packaging, marketing, and all-natural flavors, food technology has differentiated one crop  – corn – into a cornucopia of different foods.

    Sean, please contact us with your mailing info we can send you a copy of the Next Nature book.

    Want to win your own copy of our book? The new Next Nature Spotter contest runs until July 31. Simply download our free iPhone app and start snapping. Don’t worry if you don’t have an iPhone – send your photos to submit@nextnature.net with “Next Nature Spotter” in the subject line.

    Bring your phone or camera to the mall, to school, to your cubicle or your beach vacation. Let us know what you see. Entries will be judged on visual appeal and applicability to next nature concepts such as hypernature, manufactured animals, and anthropomorphobia. For more examples, check out our theme pages and FAQs.

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  • YouTube Preview Image

    Yes, There Is Now a TV Channel Just for Dogs

    DogTV, a new TV channel available in the US, offers 24/7 programming for the modern dog. There’s busy streets, computer-animated moths and frolicking, cross-breed hounds. The channel promises to relax anxious dogs and to entertain bored ones.

    DogTV may be saying more about our relationship with our dogs than it does about the dogs themselves. We’ve transfered civilization’s discontents onto our pets. Dogs have gotten depressed and fat along with their owners. They spend much of their lives indoors and inactive. And now, just like us, they can chill in front of the tube as a surrogate for ‘real life’.

    For more mutt-friendly videos, check out DogTV’s YouTube channel.

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  • cutie orange

    Creating the World’s Cutest Fruit

    Just like corn, bananas, and essentially any other plant we cultivate, the Cutie mandarin is the result of a concerted effort to produce an ideal food. Mandarin oranges come from wild orange trees that grew in India, possibly as long as three millennia ago. Introduced to the West in the 19th century, the mandarin has since been carefully bred, even irradiated, to bring tasty new mutations to market.

    The Cutie’s peel comes off like zipper. The fruit is small, seedless, and sugar-sweet. Gone is the hassle of wrangling with a tough peel, or spitting out pips with every bite. The Cutie is, in fact, about as close to a candy bar as a fruit can get. There’s even a saccharine marketing campaign to go along with them: Cuties are made for kids.

    The mandarin’s perfection, however, dispenses with a relationship that’s as old as flowering plants. Like all citrus, Cuties produce seeds when they’re pollinated. To produce a dependable snack, Cutie growers must protect their orchards from bees and other pollinators via nets, physical isolation, or other means. Effectively fencing out bees from huge sources of nectar, this widespread farming practice may be a contributing factor to hive collapse. Developers of the Tango, another mandarin variety, have bypassed this issue by producing a completely sterile fruit.

    Via Smithsonian Magazine.