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What is Next Nature?

With our attempts to cultivate nature, humankind causes the rising of a next nature, which is wild and unpredictable as ever. Wild systems, genetic surprises, autonomous machinery and splendidly beautiful black flowers. Nature changes along with us.

Posts Tagged ‘Image-Consumption’

  • The Woods Smell of Shampoo

    Named after the story of a city girl that washes her hair with pine-needle shampoo and one day walks in the woods with her daddy says “Daddy! The Woods Smell of Shampoo”, this Dutch VPRO documentary investigates how media became the filters through which we experience the world around us.

    Media experiences are often more satisfying than real experiences. Do we still have real experiences or are all our feelings and thoughts shaped by media technologies? And if that’s the case, how bad is this anyhow?

    Ten years ago, when The Woods Smell of Shampoo was broadcasted on Dutch television, much of its statements were considered preposterous. Over time the film has gained a certain luster – if only for being Next Nature avant la lettre.

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    The Banana Gets a Second Skin

    We already know that bananas are evidence of intelligent design – by  farmers, not by god.  All commercial crops have been tweaked by the hand of agriculture, but modern bananas reflect perfectly the human need for ergonomics, transportability, and ease of eating.  As can be seen in the grocery store pictured above, postmodern bananas don’t come from a physical location, but from a conceptual one.  Even with the trendy push for sustainability and accountability in food systems, bananas are still from a generic, marketer’s space of ‘the tropics.’

    The Del Monte Corporation now brings us further proof that the seedless yellow clones are just about as divorced from nature as a real fruit can get: individually plastic-wrapped bananas.

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    Pump My Ride

    Lovely image of a really fat car by Austrian artist Erwin Wurm. This image is for a Belgian eco-awareness campaign.

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    Breeding QR codes

    You look at the great dane and wonder what information the QR codes on its pelt might contain. You point your smart phone camera at the dog and realize you’ve been hit by a boomeranged metaphor.

    Our peculiar image of the week was taken by Adriaan Wormgoor.

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    (Nano)technology imitating Nature

    Over the coming years, nanotechnology will invade our everyday lives. Nanotechnology, usually defined as the control and manipulation of matter at the nanoscale, will be incorporated in anything from windshields to cancer drugs, and from sun lotion to batteries. But what exactly is this technology that encroaches upon our daily activities?

    One strategy of explaining nanotechnology is by referring to scale. For instance, it is said that the dot of this ‘i’ encompasses a million nanoparticles or that a human hair is 80.000 nanometers wide. Surely this sounds impressive, but what exactly does it mean? Would it make any difference to my non-technical mind if a human hair would be 800 nanometers wide? Or 8.000.000 nanometers? How do you imagine a technology that is defined by its size, when that size is too small to imagine?

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    Alex Gross

    Indulge in the paintings by Alex Gross. There is ‘something’ next nature about them… If happen to have more information on what that ‘something’ is, feel free to enlighten us in the comment box. Peculiar image of the week.

    Via Pinktentacle.

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    Nano Supermarket in Amsterdam

    From Friday 28 January – Wednesday 2 Februari the Nano Supermarket will be opened at the Leidseplein in Amsterdam. Additionally, on the 27th of January we will be opened at the Nano Festival in Nemo Science Center.

    The NANO Supermarket presents speculative nanotech products that may hit the shelves within the next ten years: medicinal candy, interactive wall paint, programmable wine, a twitter implant, invisible security spray. Come visit us to taste & test our products and experience the impact of nanotechnology on our everyday lives.

    Event website: www.nextnature.net/nano-supermarket

  • Nature as a Product

    Nature is a terrific marketing tool and corporations know this. Somehow the natural reference provides us with a familiar feeling of recognition and trust. We call this phenomenon Bio-mimic-marketing: using images of nature to market a product.

    Read more on our Biomimic Marketing theme page. Video by Michael Kluver.

  • Fata Morgana

    Fata Morgana

    Finally… A gas station in the ocean! If we all rigorously continue filling up our tanks, this fiction can become a reality one day.

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  • My fetal pony

    My Fetal Pony: Neoteny in Girls’ Toys

    It’s no secret that Mickey Mouse has evolved in response to consumer pressures. Once a violent river-rat, he became the boy scout of rodents with good looks to match. Steven Jay Gould famously charted Mickey’s pedomorphosis over the years.  The mouse reverted to a baby’s bigger skull, bigger eyes, and pudgier snout.

    As a child of the 80s and 90s, I’ve noticed the same trend in the toy brands that once littered the floor of my suburban bedroom. Boys toys may be constrained to adult (and therefore masculine) characteristics, but girls’ toys are free to fall under the consumer pressures of the Mickey Effect.

    The My Little Pony (MLP) reboot exhibits a classic retention of juvenile characteristics into adulthood, a process known as neoteny. The eyes are bigger, the face is rounder and flatter, and the body size and leg length are reduced. Compared to the more conventional equine outline of the original series, the new MLP appears based on an infant, even fetal stage of development.

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  • future grocery shopping

    Shopping in 2015?

    A panacea Yoghurt? Cures athlete’s foot, acne and dandruff! Triple irradiated Spinach? Three-week shelf life! Funa sushu? Asian carp fresh from Lake Superior! Minority Report sequel? Fake or Real? Neither. It’s futuristic shopping as seen through the eyes of Wired magazine readers. The title’s editorial team, tongue in cheek, cobbles together readers’ submissions as inspiration for their “What’s Next?” page (past themes include Dive Bars and Retirement Homes of the future). The January issue features The Grocery Store of the Future. Wonder how long we’ll have to wait for the Jiffy Pop Corn Grenade?

    For another take on the future of supermarkets see the Nano Supermarket event in Amsterdam (27 Jan – 2 Feb 2011).

    Image courtesy Wired magazine

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    Next Nature Movie #3: Koyaanisqatsi

    Koyaanisqatsi (1982) is a film with no actors, no storyline, and no dialogue. The only things we see are landscapes, images of cities, and people going about their regular lives. The film opens on ancient native American cave drawings, while the soundtrack chants “Koyaanisqatsi” which is a Hopi indian term for “life out of balance”.

    Koyaanisqatsi uses extensive time lapse and slow motion photography. In one of the first scenes, we see cloud formations moving (speeded up) intercut with a montage of ocean waves (slowed down) and in such a way we are able to see the similarities of movement between these natural forces. It is not long before the pristine images are replaced by nuclear power plants, highways, skyscrapers, rubble, fire and ash, and hoards of ant-like beings (humans, of course) scurrying through modern urbanity. The portrayed humans are making their way through the cities in a manner that seems more conditioned than voluntary.

    By cramming together so many images of people behaving more like lab rats than higher, thinking beings, Koyaanisqatsi invites us to consider just how mechanized, depersonalized, and out-of-control many aspects of our modern lives are.

    Although many critics have interpreted the film as a tirade and a call to action, it is better understood as a demand for awareness on the human position on our planet as catalysts of evolution. If we get better attuned to our job description in the larger scheme of things, we can perhaps moderate Koyaanisqatsi and obtain a finer balance between the old nature we originate from, and the next nature we are causing.

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    Passed: Baraka (1992), Manufactured Landscapes (2006)

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    Next Nature Movie #5: American Beauty

    During the selection of the top ten of next nature movies we’ve doubted quite a bit between the Truman Show (1998) and American Beauty (1999). The Truman Show tells the story of a man whose life is completely fake. The place he lives in is in fact one big studio with hidden cameras everywhere, and all his friends and people around him, are actors.

    While the Truman Show is an iconic film that invites us to reflect on our media-choked environment, American Beauty goes one level deeper: similar to Truman, the characters in American Beauty are born inside a completely molded environment: Suburban Utopia. And although this setting, with its agreeable houses, cars, gardens and people, is designed to provide for every human need, something is somehow missing. American Beauty portrays a life too organized, too molded, too artificial, too plastic… and the nature within people that resists.

    The main protagonist is Lester Burnham (Kevin Spacey), a man in his mid-life crisis, whose life is turned upside down by a superficial crush on one of his teenage daughters friends. His wife Caroline (Annette Bening) has an obsession of her own; her public appearance. While their daughter Jane is rebelling against the hypocritical Ken en Barbie appearance of her parents.

    Only Ricky Fits, the drug-dealing boy next door, is able to look beyond conventional notions of attractiveness and find beauty in non-promiscuous, solemn girls as well as in plastic bags floating in the wind. When many criticize the movie, they say, “Where’s the beauty in a plastic bag?” And that’s the point. Look closer.

    American Beauty is a profound portrait of some of the issues many people in today’s Western world are struggling with: appearance, success, self-fulfillment, and the chances of getting to know your loved ones on a deeper level. It not only entertains while you’re watching it but also drops subtle questions in your head about the nature of human behavior, the effort we put in molding and improving our lives, the things we win, the things we loose. How our natural environment has been replaced by a designed environment. How Nature likes to hide itself.

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    Passed: Truman Show (1998), Fight Club (1999), Magnolia (1999).

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    Next Nature Movie #7 – Grizzly Man

    The sad story of Timothy Treadwell is the ultimate example of the drama a naive notion of nature can bring about. Grizzly Man (2005) opens with the facts surrounding Timothy Treadwell and his girlfriend Amie Huguenard’s death. These facts remain inside you, as the story of Timothy Treadwell is gently disassembled. Failed actor? Inveterate liar? Misguided Mercenary? Disappointed and misanthropic about the world of people, Timothy Treadwell trades urban life for the companionship of a group of Grizzly bears, with whom he lives for thirteen summers.

    Did he watch too much Disney movies? Was he merely playing out the part of some great Discovery Channel episode in his head? We watch and listen as a lonely Timothy walks and talks into his only companion, a MiniDV camera, about his female problems, drug problems, memories and most importantly his love of animals.

    He tells the camera you must be firm with the bears, and he says he knows how to handle them, even though he also repeatedly says he knows he may die in their claws. Director Werner Herzog notes that Treadwell sought to disregard nature’s cruelty, and any time it was in his face – as when the bears were starving in a dry spell and began eating their own young – he sought to manipulate nature to eliminate the ugliness. He faults not the bears but the rain gods.

    Timothy Treadwell crossed a line between wild animals and humans that should never be crossed. This is a line so many other touchy-feely ‘nature’ and ‘wildlife’ films cross – see The March of the Penguins and you’ll have a prime example. As such, Grizzly Man isn’t about grizzlies, but about people who cross that line – who naively or willfully misunderstand nature for their own misguided reasons, to serve their own dysfunctional needs.

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    Passed: King Kong (1933), Jurrasic Park (1993).

  • Nature is an Agreement

    Nature is an agreement. Just like the nude beach. Here you keep your breasts and your crotch covered, There you drop everything and act like it is the most ordinary thing in the world that everyone is suddenly walking around naked. That is also how we deal with nature nowadays. We make an agreement with each other that this or that piece of the country is ‘nature’, and put a sign next to it and a fence around it.

    By TRACY METZ

    Nature itself must of course stick to this agreement – no thorns, please, no bites and certainly no flooding! – and it must stick to the budget. After all, we have invested a lot of time and money in making nature.

    Read more »

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    Onion Pill

    Since the intake of medicines has become a mundane ritual nowadays, why not naturalize the interface? French artist Mathieu Lehanneur is rethinking the pill-person interface in daring new ways.

    The idea of his Onion Pill medication, is to remove leaves off the product in the same way as one would peel an onion. The patient consumes one layer per day, starting with the darkest and progressing to the lightest until he arrives at the center where the final “recovery” capsule is found.” “Hooray!” says this design. “You’ve made it.”

  • Polar ice gone in two days

    You have only two days left to purchase your own piece of history at the MyPolarIce store in Amsterdam and express the value the polar caps have for you – in real money. €24,95 to be exactly (approx. $33 for our american readers). Bring the heated debate back home and let your unique chunk of polar ice hybernate in your freezer, to pass it on to future generations.