In anticipation of the forthcoming Next Nature book, we call upon you, dearest creatives, to submit a fictitious editorial advertisement: The Infotizement.
The infotizement is a new editorial typology that is the exact opposite of the advertorial, which presents itself as editorial content but is in fact an advertisement in disguise. The infotizement presents itself as an ad and aggressively exploits the visual language of advertising – but rather than trying to sell you something, it conveys a story, message or statement.
Sounds nice, but what’s in it for me?
The best infotizements will be published in the forthcoming Next Nature book (see below) and the submitters of selected infotizements receive a free copy. Additionally, the top 3 submissions are awarded with a Next Nature goodie package, including a DVD, icon watch, and t-shirt.
How to contribute?
Take the following in consideration when submitting:
– Download the Infotizement Call For Entries pdf file (852Kb)
– Take a post or observation from nextnature.net as inspiration, this gives your infotizement focus
– Use the classical elements of advertising: image, payoff (slogan) and logo (sender)
– Give your infotizement a corporate feel: high-quality, seductive imagery, packshots, commercial typesetting etc.
– Use and misuse corporate logos, or invent your own
– Study the examples in this pdf
– Page size = 40p x 56p (170 x 238mm)
– Margins =3p (12,7mm)
– Bleed on every side: 1p (= 5mm)
– Image quality preferrably 300 dpi / 100% size
– If you use other people’s images, please include image credits, or a source/url
where you found the used material so that we can clear the rights.
– Send your submission before friday oktober 22nd, 2010 to: firstname.lastname@example.org
Your infotizements will be judged by a jury consisting of Koert van Mensvoort and Hendrik-Jan Grievink (editors of the Next Nature book), Arnoud van den Heuvel (editor nextnature.net), Rolf Coppens (editor nextnature.net), Mieke Gerritzen (designer and director of the Graphic Design Museum Breda, NL) and Dagan Cohen (creative director at Draftfcb).
Digital mockup of the Next Nature book.
About the book
In a highly visual, magazine-style way, the Next Nature book combines re-edited material from NextNature.net with new material such as maps, graphs, visual essays and written contributions by Next Nature mavericks such as Kevin Kelly, Bruce Sterling, Rachel Armstrong, Peter Lunenfeld and Tracy Metz.
– Circulation: 4.000 copies
– Editing and design: Koert van Mensvoort and Hendrik-Jan Grievink
– Volume: 448 pages over seven chapters
– Binding: seven separate magazines, glued together in one softcover volume
– Release date: 2011
– Publisher: Actar, Barcelona