Search results for supermarket

Visual of Supermarket – Our Next Savanna

Supermarket – Our Next Savanna

We are living in the future and we find it boring. The best place to gather evidence for this claim is the supermarket. To begin with, try and have a fresh look at the word:  …

Visual of Supermarkets Are Our New Savannah, Especially During Natural Disasters

Supermarkets Are Our New Savannah, Especially During Natural Disasters

Before a natural disaster hordes of people crowd in supermarkets and fight over the last supplies. It mirrors the savannah with cliques and groups trying to get the available food, water or shelter.

Visual of NANO Supermarket 2014 Call for Products

NANO Supermarket 2014 Call for Products

Submit your speculative product to the NANO Supermarket and win 2500 euro.

Visual of Nano Supermarket – Opening Pictures

Nano Supermarket – Opening Pictures

Last Saturday, our Nano Supermarket opened its doors in a pleasurably crowded atmosphere. Below are some snapshots of the opening event. If you happen to be in the neighborhood, …

Visual of NANO Supermarket Best Product 2014

NANO Supermarket Best Product 2014

A jury of design and science experts awarded the best NANO Supermarket product a € 2.500 prize.

Visual of Making an AI supermarket with Nonhuman Nonsense

Making an AI supermarket with Nonhuman Nonsense

What does the supermarket of the future look like? The Embassy of Food at Dutch Design week.

Visual of NANO Supermarket New Line of Products

NANO Supermarket New Line of Products

During the 2014 Dutch Design Week, the NANO Supermarket debuts a new line of speculative nano products.

Visual of NANO Supermarket 100 m2 Pop-Up Store

NANO Supermarket 100 m2 Pop-Up Store

Our lustrous NANO Supermarket opened a 100m2 pop-up store in Stavanger, Norway.

Visual of Meanwhile in the Supermarket

Meanwhile in the Supermarket

Indeed, the supermarket is our next savanna . Peculiar image of the week. Thanks Jeroen.

Visual of Nano Supermarket – Call for Products

Nano Supermarket – Call for Products

Nanotechnology is an important emerging technology of our time – it radically intervenes with our sense of what is natural – yet most people are still relatively unaware of its …

Visual of Nano Supermarket – Jury Report

Nano Supermarket – Jury Report

Nanotechnology is an important emerging technology of our time – it radically intervenes with our sense of what is natural – yet most people are still relatively unaware of its …

Visual of NANO Supermarket TV Commercial 2014

NANO Supermarket TV Commercial 2014

Sneak peek into your nano future with the brand new NANO Supermarket TV Commercial.

Visual of The Surplus Food Supermarket

The Surplus Food Supermarket

This supermarket sells expired food to raise awareness over poverty, hunger and the environment.

Visual of NANO Supermarket Jury Report 2012

NANO Supermarket Jury Report 2012

After the successful introduction of the NANO Supermarket in 2010 it became even more clear that the contest and the presented results produced discussions and many challenges to …

Visual of The Interactive Supermarket

The Interactive Supermarket

Coop Italia has opened a flagship store in Milan to present their vision of what grocery shopping might hold for us in 2050.

Visual of What will your future supermarket look like?

What will your future supermarket look like?

What will the supermarket of the future look like? And what kind of food will you be able to buy there? That is what the Embassy of Food is researching. The production and …

Visual of Nano Supermarket 2nd Edition: Call for Products

Nano Supermarket 2nd Edition: Call for Products

We call upon designers, technologists and artists to submit their speculative nanotech products for the next round of the NANO supermarket.

Visual of NANO Supermarket Opens in Latvia

NANO Supermarket Opens in Latvia

The tour of our lustrous NANO Supermarket is coming to Riga, Latvia.

Visual of The Supermarket with No Employees

The Supermarket with No Employees

This automated store in Sweden doesn’t have any human employees, only a smartphone app.

Visual of Welcome spring with this selection of NANO Supermarket products

Welcome spring with this selection of NANO Supermarket products

Well, we finally made it. After a long, cold, dark winter, spring has officially started today. And guess what it's bringing with it? Nope, not spring flowers: Love flowers! …

Visual of Nano Supermarket in Amsterdam

Nano Supermarket in Amsterdam

From Friday 28 January - Wednesday 2 Februari the Nano Supermarket will be opened at the Leidseplein in Amsterdam. Additionally, on the 27th of January we will be opened at the …

Visual of Nano Supermarket visits Pamplona, Spain

Nano Supermarket visits Pamplona, Spain

From 9 - 14 March 2011 the Nano Supermarket opens its doors in Pampona, Spain. The NANO Supermarket presents speculative nanotech products that may hit the shelves within the next …

Visual of NANO Supermarket Opens in Norway

NANO Supermarket Opens in Norway

Our lustrous NANO Supermarket just opened a 100m2 pop-up store in Norway.

Visual of NANO Supermarket TV Commercial

NANO Supermarket TV Commercial

Sneak peek into your nano future with the brand new NANO Supermarket TV Commercial.

Visual of NANO Supermarket nominated for Dutch Design Award

NANO Supermarket nominated for Dutch Design Award

Our traveling NANO Supermarket is nominated for a Dutch Design Award. Winners will be announced late October.

Visual of Nano Supermarket Opens its Doors

Nano Supermarket Opens its Doors

Nanotechnology is an important emerging technology of our time – it radically intervenes with our sense of what is natural – yet most people are still relatively unaware of its …

Visual of NANO Supermarket in Rotterdam

NANO Supermarket in Rotterdam

This week our lustrous NANO Supermarket visits Rotterdam as part of Dutch Electronic Art Festival . Come learn, discuss, and taste some medicinal chocolate. Have better ideas for …

Visual of NANO Supermarket Unveils New Products

NANO Supermarket Unveils New Products

From sleek fashion to life-saving medicines. During the forthcoming Dutch Design Week , our lustrous NANO Supermarket debuts a new line of speculative nano products that might hit …

Visual of NANO Supermarket - Introducing the Jury

NANO Supermarket - Introducing the Jury

Little over two weeks left to submit your speculative product idea for the Nano Supermarket . The jury that will select the finest submissions – to be exhibited in the Nano …

Visual of NANO Supermarket in Brussels

NANO Supermarket in Brussels

Come and check out the NANO Supermarket at SAS Software's Forum BeLux 2016 on October 13 in The Egg Brussels!

Visual of Dutch start Hunting again thanks to Supermarket Soccer Mascotte

Dutch start Hunting again thanks to Supermarket Soccer Mascotte

In Holland people go crazy for soccer, especially now that the national team has reached the World Cup final. We gather everything that's orange – our shirt color – as the …

Visual of Nano Supermarket @ TEDx

Nano Supermarket @ TEDx

Last week our NANO Supermarket was presented at TEDxBrainport in Eindhoven. A good opportunity to show some of our speculative nano products and explain a bit of the why & how …

Visual of NANO Supermarket – Introducing the Jury

NANO Supermarket – Introducing the Jury

Ten days left to submit your speculative product idea for the Nano Supermarket . The jury that will select the finest submissions – to be exhibited in the Nano Supermarket this …

Visual of Nano Supermarket on Dutch TV News

Nano Supermarket on Dutch TV News

The Dutch evening News payed a visit to our Nano Supermarket to familiarize the television viewers with the intricate world of nanotechnology and its potential impact our economy …

Visual of Algae in the Supermarket

Algae in the Supermarket

As mentioned  earlier , the world seems obsessed with algae. Not limited to producing light or energy , algae has also found its way to our plate as a new vegetable, and maybe …

Visual of NANO Supermarket at Lowlands Festival

NANO Supermarket at Lowlands Festival

This weekend some of our sustainable, energy related, NANO Supermarket products are exhibited at the lustrous Lowlands popfestival . Come visit us at the Llowlab to charge your …

Visual of NANO Supermarket in RTL Koffietijd

NANO Supermarket in RTL Koffietijd

Design fiction for the masses. Our NANO Supermarket was presented in the Dutch television show RTL Koffietijd (coffeetime). If you belong to the exquisite 5% visitors of this …

Visual of Nano Supermarket seeks Assistants

Nano Supermarket seeks Assistants

Always wanted to work in a Supermarket? Here is you chance. The Nano Supermarket seeks assistants. The Nano Supermarket assistant is part of a team, knows the products and knows …

Visual of Biodiversity in the Supermarket

Biodiversity in the Supermarket

Some say global biodiversity is decreasing. I am not entirely sure.

Visual of AI meal planner suggests humans to cook with human flesh and bleach

AI meal planner suggests humans to cook with human flesh and bleach

AI sure knows how to throw a banger of a dinner party. One that guests will never forget - or outlive. When New Zealand grocery store chain PAK’nSAVE introduced their new …

Visual of Computer Generated Deep Dream

Computer Generated Deep Dream

Turning a normal stroll through the supermarket into a psychedelic dream (or nightmare) of algorithmic pareidolia.

Visual of Pre-Peeled and Plastic-Wrapped Bananas

Pre-Peeled and Plastic-Wrapped Bananas

For when nature's perfect packaging is just too darn hard to get off: Pre-peeled bananas in styrofoam and cling-wrap, from the kings of convenience at Austrian supermarket Billa. …

Visual of Next Nature is...

Next Nature is...

—placing the sugar in the supermarkt at a fixed location and knowing where this is.

Visual of 'Alp' Turns Containers into Refrigerators

'Alp' Turns Containers into Refrigerators

Transporting and displaying cold food is an incredibly wasteful and inefficient process. Current display refrigerators, like those that display meats or cheeses in supermarkets, …

Visual of Spray On Liquid Glass

Spray On Liquid Glass

Now here is a product that should soon find its way into the NANO Supermarket soon. At least, if supermarkets are willing to put it on their shelves, as they currently make huge …

Visual of Tattooing Fruits and Veggies with Lasers

Tattooing Fruits and Veggies with Lasers

Eco-friendly lasers might soon replace stick-on labels on fruits and veggies.

Visual of Next Nature went to China!

Next Nature went to China!

We are proud to invite you to our largest showcase (so far), currently on display at OCT Art & Design in Shenzhen, China. Spanning across three floors, with a total surface of …

Visual of Nano Product: Pharmaceutical Sushi

Nano Product: Pharmaceutical Sushi

Are we creating the penicillin or the asbestos of the 21st century? Prior to the arrival of the Nano Supermarket , we share some speculative nanotech products with you. Here’s the …

Visual of A Winery in your Microwave

A Winery in your Microwave

A delicious Montepulciano in only 6 seconds? This is now possible with the universal Nano wine. All you need is a microwave oven. In 5,64 seconds at 1000 watt you have a sublime …

Visual of Bread-in-a-Can

Bread-in-a-Can

This morning I woke up early and started the day with a cup of coffee and some slices of wholewheat bread and dutch cheese. I realised that bread is one of these few products that …

Visual of Nano-Silver Foam Condom For Women

Nano-Silver Foam Condom For Women

As we are calling for debate-provoking nanotech products that might hit the shelves of the Supermarket in the next ten years , some products much crazier than the ones we could …

Visual of Selective Shopping

Selective Shopping

In a cheerful attempt to investigate and subvert the image consumption power structures of the contemporary supermarket , designer Marco Ugolini and photographer Pedro Motta went …

Visual of Shopping in 2015?

Shopping in 2015?

A panacea Yoghurt? Cures athlete’s foot, acne and dandruff! Triple irradiated Spinach? Three-week shelf life! Funa sushu? Asian carp fresh from Lake Superior! Minority Report …

Visual of Urban Camouflage

Urban Camouflage

Laurent La Gamba makes photographic installations dealing with camouflage. His work juggles with the idea of natural procrypsis in the urban space and deals with the relations …

Visual of Milk comes from Bottles

Milk comes from Bottles

Milk is good for you and we all should drink lots of it. Common knowledge so far, but do you actually know where milk comes from? Supermarket? Factories? Luckily this milk …

Visual of Nano Product: The Food Printer

Nano Product: The Food Printer

Are we creating the penicillin or the asbestos of the 21st century? In the months preceding our Nano Supermarket Project , we share some speculative nanotech products with you. …

Visual of Why Meat Grown in Labs is the Next Logical Step for Food Production

Why Meat Grown in Labs is the Next Logical Step for Food Production

Lab grown meat is part of the trajectory that agricultural technology is already following.

Visual of Nano Product: The Healing Game

Nano Product: The Healing Game

The Healing Game: a playful medicine.

Visual of Prodigious Yogurt Can Reveal Cancer

Prodigious Yogurt Can Reveal Cancer

An extraordinary yogurt that could soon implement accurate, young disease diagnosis.

Visual of Making Tomatoes Tasty Again

Making Tomatoes Tasty Again

Scientists have found a way to bring back the lost flavor of tomatoes.

Visual of A vegan meat revolution is coming to global fast food chains

A vegan meat revolution is coming to global fast food chains

A few years ago, convincing meat-free “meat” was nothing more than a distant dream for most consumers. Meat substitutes in supermarkets lacked variety and quality. Plant-based …

Visual of Feeding the world: oh not organic

Feeding the world: oh not organic

Daring talk by agriculture expert Louise Fresco , who has the guts to break the organic trance of the fashionably-natural-farmers-market people at TED . During her talk she is …

Visual of The Banana Gets a Second Skin

The Banana Gets a Second Skin

We already know that bananas are  evidence of intelligent design – by  farmers, not by god.  All commercial crops have been tweaked by the hand of agriculture, but modern bananas …

Visual of The Story of our Food

The Story of our Food

Every time we eat a piece of food, we take a bite out of the world. All these small bites tell a dozen stories. A carton of eggs presents the story of contented hens, a bottle of …

Visual of Natura Prossimo a Milano

Natura Prossimo a Milano

This week our NANO Supermarket will be visiting Milan as part of the Salone Internazionale del Mobile.

Visual of Where Have All the Cucumbers Gone?

Where Have All the Cucumbers Gone?

This stunning graphic, courtesy of Nature & More , shows the astonishing drop in food crop diversity from 1903 to 1983. Lettuces available from commercial seed houses now …

Visual of Seaweed That Tastes Like Bacon

Seaweed That Tastes Like Bacon

A new seaweed that tastes like bacon and is better for you than kale.

Visual of Make Toblerone Great Again!

Make Toblerone Great Again!

American chocolate manufacturer Mondelez reduces the weight of its widely popular Toblerone bars as a result of the Brexit vote.

Visual of Jobs for Entrepreneurs - Robots at Work #4

Jobs for Entrepreneurs - Robots at Work #4

This is post number four of our serie 'Robots at Work'. In this episode we present you five jobs for entrepreneurs, the ones who love doing big business.

Visual of Banana by Design

Banana by Design

If you compare the supermarket banana with the original wild banana the differences in size, look and taste are striking.

Visual of Visit the Embassy of Food conference during DDW22

Visit the Embassy of Food conference during DDW22

Will there still be a supermarket as we know it today in 2050?

Visual of Nano Product: Bake 'n Spray

Nano Product: Bake 'n Spray

Bake 'n Spray: the oven in a can.

Visual of Nano Product: Catad'Or

Nano Product: Catad'Or

Catad'Or: the allergy sensitive cutlery.

Visual of Nano Product: Google Nose

Nano Product: Google Nose

Wear the Google Nose and amplify your sense of smell!

Visual of Nano Product: Host

Nano Product: Host

Host: merging science and religion

Visual of Nano Product: IDiO

Nano Product: IDiO

IDiO: the self-diagnosis lens.

Visual of Nano Product: PastaMarine

Nano Product: PastaMarine

PastaMarine: cultivate your pasta.

Visual of Nano Product: The Love Rose

Nano Product: The Love Rose

The Love Rose: spice up your love life!

Visual of Talkable Vegetables

Talkable Vegetables

Breaking the silence, vegetables in a Japanese supermarket start to talk to the customers.

Visual of Banksy Pet Store

Banksy Pet Store

Famous street artist Banksy left his grafitti spraycans at home and sets to opening a pet store. The difference with this pet store is that instead of looking at pets, you look at …

Visual of Interactive Nanotech Food

Interactive Nanotech Food

Nanotechnology isn't just protecting your food - it's in your food. Scientists are manufacturing nano-sized vitamins that are easier for our bodies to absorb. In the future they …

Visual of Back to Where it Came From

Back to Where it Came From

Fish sticks are among the most wondrous modernistic inventions of the previous century. They are easy to eat, efficient in their packaging & transport and the greatest of all: …

Visual of Counterfeit Crab

Counterfeit Crab

Engraved Hairy Crab: fake or real? ??? (Dazha crab), or more widely known as Shanghai Hairy Crab, is in season right now. This typical Shanghai delicacy is particularly sought …

Visual of Orthorexia Nervosa: the

Orthorexia Nervosa: the "healthy" eating disorder

Following anorexia nervosa (under eating) and bulimia nervosa (overeating and compensating), orthorexia nervosa (obsessively healthy eating) is the latest eating disorder in the …

Visual of You Are What You Eat, part II

You Are What You Eat, part II

Mark Menjivar created a series of portraits of people across the United States, by taking pictures of their refrigerators content. Quote: "For three years I traveled around the …

Visual of Coke Mutation

Coke Mutation

We're unsure on the survival prospects of this oddly mutated Coca-Pepsi-Cola can. This could be the ultimate coke - if only the current species could interbreed. Peculiar image of …

Visual of Kapitaal

Kapitaal

So you thought augmented reality is something new? Guess you are so attuned to the already existing augmentation of reality that you don't even notice it anymore. The short film …

Visual of The Stray Shopping Cart Project

The Stray Shopping Cart Project

"Until now, the major obstacle that has prevented people from thinking critically about stray shopping carts has been that we have not had any formalized language to differentiate …

Visual of Transparency Suit

Transparency Suit

Image consumption has never been as cool as in this brand new clip by Studio Smack , which was created for the upcoming Graphic Design Festival . The ‘Transparency Suit' …

Visual of Allergen Beagle – A Home Foodscanner

Allergen Beagle – A Home Foodscanner

No shellfish, no peanuts, no soy, no milk, no eggs. An increasing number of people suffer from various food allergies, which force them to constantly scan food packages for …

Visual of Apes Like Cooked Food, and What that Means for Human Evolution

Apes Like Cooked Food, and What that Means for Human Evolution

Humans are the only species on earth that cooks its food. Not only do we cook our food, but we usually find the flavor of cooked foods preferable to the raw version. Compare the …

Visual of Corn 2.0: Survival of the Cheapest

Corn 2.0: Survival of the Cheapest

Congrats to Sean Serafini, the winner of our April Next Nature Spotter contest. While we received many images of fake nature , Sean's entry delves deeper into more diverse next …

Visual of Edible Implants

Edible Implants

Why turn to implants when the female body can do it by itself? Dutch designer Femke Mosch came up with the idea of making edible implants that stimulate breast growth from within.

Visual of Fresh Meat in the Overdrive

Fresh Meat in the Overdrive

Some reactions from people shopping when they see how fresh their meat is.

Visual of Growing Fruit into Its Own

Growing Fruit into Its Own "Juice Box"

Brazilian ad agency  AGE Isobar  spent two years experimenting in order to grow fruits into the shape of Camp's juice boxes. Immature limes, guavas and passionfruit were packed …

Visual of Happy Meat

Happy Meat

The Happy Meat project combines the basic principles of the meat-industry and the toy-industry in an uncanny hybrid.

Visual of Liver Pie Made for (Not from) Children

Liver Pie Made for (Not from) Children

Everyday Anthropomophobia : This summer in Norway I discovered it is normal to put images of happy children on your liver pie product. I asked a Norwegian friend about this …

Visual of Mainstream Perceptions on In Vitro Meat

Mainstream Perceptions on In Vitro Meat

Nothing wrong with a bit of juicy television on 'In Vitro' meat. We propose to lock this video in a time capsule so that our kids can watch it and be horrified in 30 years or so.

Visual of Nano in Milano

Nano in Milano

Hello designers and design-lovers! The NANO Supermarket has arrived at the Salone in Milan, Italy. From today (april 18th) until sunday (april 22nd), we will present our …

Visual of Organic Drink Dispenser

Organic Drink Dispenser

I didn't need to insert a coin before collecting my refreshment!

Visual of Playing with Your Food (Industry)

Playing with Your Food (Industry)

Back in the old days, we played with a  Playmobil ®   farm. With a farmhouse, two pigs and a chicken, and it was a fair reflection of how the food industry worked. Nowadays small …

Visual of Why does a Salad Cost More Than a Big Mac?

Why does a Salad Cost More Than a Big Mac?

Remarkable infographic by pcrm.org . Via NY Times , via Consumerist.com .

Visual of 3D Printed Food, Meet Willy Wonka

3D Printed Food, Meet Willy Wonka

Exploring the possibilities of a new 3D food printer.

Visual of

"Ento" Brand Normalizes Eating Insects

While Next Nature is hard at work normalizing the idea of eating lab-grown meat , a group of British design students are working to bring insect-eating into the mainstream. Though …

Visual of Food Familiarization #2: Celebrity Endorsement

Food Familiarization #2: Celebrity Endorsement

How "celebrity endorsements" transformed the potato from the devil's tuber into a global staple.

Visual of Food Familiarization #3: Mimicry

Food Familiarization #3: Mimicry

Beware the vegetarian sausage in the grass...

Visual of Hipster Hunter-Gatherers Ravage Portland

Hipster Hunter-Gatherers Ravage Portland

The newest urban pest? Locavore sous-chefs desperate for wild edibles.

Visual of Paint by Numbers, then Eat It

Paint by Numbers, then Eat It

An innovative workshop points out future directions for in-vitro meat products.

Visual of Purple GM Tomatoes Prevent Cancer

Purple GM Tomatoes Prevent Cancer

A new strain of purple GM tomatoes last longer on shelves and help out cancer-prone mice.

Visual of The 10th Anniversary of the World's First Lab-Grown Steak

The 10th Anniversary of the World's First Lab-Grown Steak

Many people don't know that growing and cooking in vitro meat is a decade old.

Visual of Interview: Chloé Rutzerveld, Designer Who Wants to Grow Healthy 3D Printed Food

Interview: Chloé Rutzerveld, Designer Who Wants to Grow Healthy 3D Printed Food

Food and Concept designer, Chloé Rutzerveld, explains her 3D food printing project Edible Growth.

Visual of Nano Product: CloudCrayons

Nano Product: CloudCrayons

CloudCrayons: cloud coloring rockets.

Visual of Nano Product: Coating Cola

Nano Product: Coating Cola

Coating Cola: the drinks that createa a fat barrier.

Visual of Social Media Potatoes

Social Media Potatoes

Please note that this virtual snack makes you really fat.

Visual of Modernist Food

Modernist Food

This modernist food makes the future of 3D printed food look pretty tasty!

Visual of Ikea's Lab-Grown 3D Printed Meatballs

Ikea's Lab-Grown 3D Printed Meatballs

Ikea’s research laboratory was inspired by our Magic Meatballs to re-design their famous meatballs.

Visual of The Ice Cream That Doesn't Melt

The Ice Cream That Doesn't Melt

Researchers discovered a protein that can be used to produce the first ice cream that melts more slowly that the normal products on the market today.

Visual of Seowoo and her Pink Things

Seowoo and her Pink Things

Nowadays the average teenager has more personal pink belongings than an emperor one thousand years ago

Visual of Bringing In Vitro Meat to the Market

Bringing In Vitro Meat to the Market

Mark Post is planning to bring lab-grown meat on the market shelves within five years at a reasonable price.

Visual of Cockroach Milk: the Next Superfood?

Cockroach Milk: the Next Superfood?

A recent research reveals that the next extra nutritious ingredient may be the liquid produced by cockrach mothers to feed their offsprings. Are you willing to try it?

Visual of A Film to Double the Shelf-Life of Food

A Film to Double the Shelf-Life of Food

The eco-friendly food packaging material able to improve food safety, conservation and quality.

Visual of From Vegetable to Stroopwafel

From Vegetable to Stroopwafel

Chloé Rutzerveld presents a modern version of the iconic stroopwafel, fully made of vegetables.

Visual of How We Domesticated Food

How We Domesticated Food

We tend to believe that the fruit and the vegetables we eat today are "natural" and the same as they always were. It turns out that in the past this familiar food didn't look like this at all.

Visual of Cutlery Set to Eat Bugs

Cutlery Set to Eat Bugs

Designer Wataru Kobayashi created a picnic cutlery set to promote eating insects.

Visual of More People Are Too Fat Than Too Thin

More People Are Too Fat Than Too Thin

For the first time in history the world population counts more people who are too fat than too thin.

Visual of Turning Coke into Water

Turning Coke into Water

This art installation turning coke into water raise questions on what, at the end of the day, should be considered 'the real thing'.

Visual of 3D Print Your Pizza in Six Minutes

3D Print Your Pizza in Six Minutes

Meet the commercial 3D pizza printer that takes your order via a smartphone app.

Visual of Animal Free Cow Milk

Animal Free Cow Milk

A San Francisco-based start up discovered a way to "brew" milk that has zero hormones, antibiotics, steroid or lactose inside, and a longer shelf-life.

Visual of Insect Ramen: the New Food Trend

Insect Ramen: the New Food Trend

Tokyo restaurant offers sustainable new dish - ramen noodles topped with crunchy insects and people love it

Visual of Old Cows and New Ideas

Old Cows and New Ideas

Will cows still graze fields in an in vitro future? And what might we do with these animals when they naturally die?

Visual of Tiny Food Made in a Tiny Kitchen

Tiny Food Made in a Tiny Kitchen

A small introduction to tiny cooking.

Visual of Transformative Appetite: Shape-Shifting Pasta

Transformative Appetite: Shape-Shifting Pasta

MIT Media Lab developed pasta programmed on a computer.

Visual of Comeback of the 'Ugly' Fruits

Comeback of the 'Ugly' Fruits

Perhaps in the long run, historians will consider this as the official end of modernity as we knew it: The comeback of the wonky cucumber, abnormally bent banana, and comedy …

Visual of Let the Bacteria do the Cleaning

Let the Bacteria do the Cleaning

Dusting furniture and floors should be history in forty years time, as special bacteria in a yet to develop cleaning product will be eating the dirt. The speculative cleaning …

Visual of Nano Super – One day left in Amsterdam

Nano Super – One day left in Amsterdam

Today is your final chance to visit the Nano Supermarket in Amsterdam. So if you happen to be in the neighborhood..

Visual of Nano Product: Energy Belt

Nano Product: Energy Belt

With Energy Belt, stop treating your excess fat like a liability, and instead embrace its untapped potential. Artificial protocells in the belt mimic natural  brown fat, taking …

Visual of Nano Product: Glo-Doo

Nano Product: Glo-Doo

Dog feces are an unsightly blemish on city streets. With Glo-Doo, dog food laced with bioluminescent bacteria transforms each pile into an appealing way to light up the night. As …

Visual of Nano Product: Honest Egg

Nano Product: Honest Egg

Do away with dishonest health claims for eggs and uncertain promises of organic, free-range hens. With eggshells that change color according to hormones, medicines, and nutrients, …

Visual of Nano Product: Keratin Ink

Nano Product: Keratin Ink

Using genetically modified bacteria, Keratin Ink turns your fingernail clippings into a highly personal ink for writing and drawing. The bacteria transform the keratin in your …

Visual of Nano Product: Lungless

Nano Product: Lungless

350 million years after crawling from the sea, the Lungless suit will bring us back. Inspired by fish gills, the Lungless Aquatic Respiration Suit uses millions of cascading …

Visual of Nano Product: Menoé

Nano Product: Menoé

At the beginning of menopause, celebrate your reproductive past by giving “birth” to a unique peace of jewelry. By using Menoé’s nano-coated birth control pills over a lifetime, …

Visual of Nano Product: Nansense

Nano Product: Nansense

For years, people have relied on harsh drugs and irritating alarms to control when they sleep and when they wake. Now, the Nansense wristwatch offers an all-natural way to …

Visual of Nano Product: Nico

Nano Product: Nico

Nico is cute, cuddly and serious about your child’s health. Many adults smoke around children with no thought for their developing lungs. Covered in nicotine-sensitive nano-cloth, …

Visual of NANO Product: The Necklace

NANO Product: The Necklace

Breast cancer is a disease that comes with feelings of helplessness and loneliness. This nanotechnological necklace allows you to regain some control regarding your disease, in …

Visual of Personalise your gut health with Microbiota To Go

Personalise your gut health with Microbiota To Go

In the supermarket of the future, part of the Embassy of Food at Dutch Design Week, designer Merle Bergers will present her project Microbiota To Go.

Visual of RFID Chips: Is your cat infected with a Computer Virus?

RFID Chips: Is your cat infected with a Computer Virus?

A group of computer researchers from Amsterdam have demonstrated that it is possible to insert a software virus into radio frequency identification tags, part of a microchip-based …

Visual of Biodiversity of Green Brands is Increasing

Biodiversity of Green Brands is Increasing

This collection of green, leafy, eco, enviro, bio, organic logo's was collected by Andrew Kinnear . See also: Five strategies of biomimicmarketing , Biodiversity in the …

Visual of Natural-Born Junkies

Natural-Born Junkies

Hippopotamus: a 2,5cm-long tablet-shaped nonliving chewable animal, member of a multi-species flock known as the Animal Parade, which tastes like fruit and is found in little pill …

Visual of Virtual Offline Shopping

Virtual Offline Shopping

As the second most hardest working people on this planet, Koreans obviously dread their weekly shopping for groceries. It is therefore that Home Plus (Tesco in Europe) plastered …

Visual of Nano Product: Hydrating 'Skin'

Nano Product: Hydrating 'Skin'

Hydrating 'Skin': giving a second life to damaged skin.

Visual of Pack your bags: Next Nature is going to China

Pack your bags: Next Nature is going to China

To our Chinese friends (and beyond)! From 2 November 2019 to 1 February 2020, we'll be crossing the globe for a large showcase at the OCT Art and Design Gallery in Shenzhen, …

Visual of Ferrari Tomato

Ferrari Tomato

Do you happen to know the Dutch Tomatoes? They look like Ferrari's and taste like shit. They are redder, rounder, larger, and maybe even healthier than the ones from our gardens. …

Visual of Sneak Preview Food

Sneak Preview Food

Lets face it: we spoiled western people are pretty much imprisoned by our self created safe environments and remotely disconnected from the wonders and chaotic surprises of old …

Visual of Stoneage noodles

Stoneage noodles

15.000 Years ago we lived in caves, wore animal-fur and ate mammut- noodles !? Oh well, though our knowledge has grown a bit, the human nature hasn't changed that much: every …

Visual of Just right for the garden: Mini-Cow

Just right for the garden: Mini-Cow

Rising supermarket prices are persuading hundreds of families to turn their back gardens into mini-ranches stocked with miniature cattle. For between £200 and £2,000, people can …

Visual of Clean linen toilet spray

Clean linen toilet spray

So what to think of this? A toilet spray that mimics the smell of clean linen. It is great in the beginning, yet in time your bed will smell like a toilet. Found in the futuristic …

Visual of Lucky Fruits

Lucky Fruits

A Chinese farmer, Gao Xianzhang, has invented baby-shaped buddha pears and he is planning to export his idea. The produce became a success in his local province since people seem …

Visual of Clothes from a Can

Clothes from a Can

Frequent readers of this website might be familiar with our claim that Next Nature emerges from a fusion between the Born and the Made. But now we can add another: the fusion of …

Visual of Nano Product: Spider Silk Condoms

Nano Product: Spider Silk Condoms

Are we creating the penicillin or the asbestos of the 21st century? In the months preceding our Nano Supermarket Project , we share some speculative nanotech products with you. …

Visual of Morphotheque #15

Morphotheque #15

Unsatisfied with the variety of vegetables in your local Supermarket? Why not try the Art Gallery? Morphotheque #15 (2011) is a form collection that consists of 27 elements, 1:1 …

Visual of Coca-Cola embraces Organic Coke?

Coca-Cola embraces Organic Coke?

Coca Cola company is considering to actually bring Organic Coke to the market?

Visual of Pineberry™

Pineberry™

More hypernatural designer-fruit. What do you get when you cross a strawberry and a pineapple? A pineberry, of course. Some seven years ago the pineberry was taken from its native …

Visual of Seven Future Visions on In-Vitro Meat

Seven Future Visions on In-Vitro Meat

Before we can decide if we will ever be willing to eat in-vitro, we need to explore the food culture it will bring us.

Visual of Ingestible Microchips Monitor Medication

Ingestible Microchips Monitor Medication

Digestible Microchips are now approved by the US Food and Drug Administration.

Visual of Why Isn't Cream Cream-Colored?

Why Isn't Cream Cream-Colored?

Our language preserves evidence of a type of food that's all but extinct.

Visual of All-Natural E-nemies

All-Natural E-nemies

Chemistry teacher, James Kennedy, shows us that Mother Nature's products are far sneakier and complex than the lab's.

Visual of Zero-Waste Grocery Store

Zero-Waste Grocery Store

The first Zero-Waste Grocery Store "Original Unverpackt" will open this summer in Germany.

Visual of From the Super Muscular Pig to the Hypoallergenic Cow: New GMOs May Soon Be on Your Plate

From the Super Muscular Pig to the Hypoallergenic Cow: New GMOs May Soon Be on Your Plate

The acronym that keeps Europe awake at night is TTIP (Transatlantic Trade and Investment Partnership), a trade and investment deal that the EU is negotiating with the US. From …

Visual of The Sketchbook Made Of Artificial Skin

The Sketchbook Made Of Artificial Skin

The SkinBook is made of synthetic skin that allows beginner tattooists to practice their skills.

Visual of The Biggest Impact on the Planet Comes from Household Consumption

The Biggest Impact on the Planet Comes from Household Consumption

New study suggests that the real environmental problem is embodied in the things we buy.

Visual of FarmVille Turns into Real-Life Agriculture

FarmVille Turns into Real-Life Agriculture

A Japanese Start up brings Farmville back into real life by letting players grow physical food.

Visual of In vitro meat (finally) hits the market

In vitro meat (finally) hits the market

Humanity has an insatiable hunger for meat. Since 2013 we have been researching, developing and campaigning for a humane and eco-friendly way to get our protein fix. Since day one …

Visual of A Soft Drink Fairytale

A Soft Drink Fairytale

Once upon a time there were two global soft drink brands. One old brand and another, slightly younger. The older one positioned itself as The Real Thing as it entered the market …

Visual of There’s Plenty of Room at the Bottom

There’s Plenty of Room at the Bottom

So you’re triggered by our call for products and now you’re considering to send in one, two or maybe three of your brilliant products for the Nano Supermarket? Good. Or – and this …

Visual of Nano Tattoo to Monitor Diabetes

Nano Tattoo to Monitor Diabetes

Now here is something for the NANO Supermarket : Massachusetts-based Draper Laboratories have developed a special injectable ink with nano–particles. This ink eventually could …

Visual of Beyond Recognition @ Sameheads Gallery, Berlin

Beyond Recognition @ Sameheads Gallery, Berlin

Coming saturday, your faithful Next Nature editor/designer Hendrik-Jan Grievink will perform Beyond Recognition – a corporate poem about the image of words , at Sameheads Gallery …

Visual of Truck in a Truck

Truck in a Truck

Perhaps it is just us, but somehow the transport of the Nano Supermarket inside a trailer has a next nature quality to it. Peculiar image of the week. The Nano bus, which drives …

Visual of How People spend their Day

How People spend their Day

The layers in this visualization represent an average of how thousands of Americans spent their day

Visual of Latro Algae Lamp

Latro Algae Lamp

As advances in nanotechnology bring us increasingly energy efficient products, plant life such as algae could become attractive sources for tapping energy. The Latro lamp by …

Visual of Nanotech Bracelet Detects Allergies

Nanotech Bracelet Detects Allergies

Designed by Luc de Smet, Awear is a speculative bracelet that can detect and record the sources of allergies for children in uncontrolled environments, such as schools and …

Visual of Twitter Implant becomes a Reality

Twitter Implant becomes a Reality

You all probably know the ' Twitter implant ' from the Nano Supermarket . Scientist at the University of Princeton now created the first working prototype. The implant is actually …

Visual of We’re lecturing in Milan (if you ask us)

We’re lecturing in Milan (if you ask us)

From april 17-20, a large deal of the Next Nature crew will be in Milan , Italy. We will bring our lustrous  Nano Supermarket to this year’s edition of the Salone Internationale …

Visual of Filling Vacant Lots with Augmented Reality Grocery Stores

Filling Vacant Lots with Augmented Reality Grocery Stores

A Chinese company wants to transform vacant lots into virtual shopping centers.

Visual of 50 Years Ago Asimov Predicted WiFi, Smartphones and Today's World Features

50 Years Ago Asimov Predicted WiFi, Smartphones and Today's World Features

Isaac Asimov predicts in 1964 what the world will look like today, in 2014.

Visual of But will lab-grown meat be kosher?

But will lab-grown meat be kosher?

Read Benjamin Aldes Wurgaft's essay on judaism in relation to the production of laboratory-grown meat.

Visual of Turning Contact Lenses into Screens

Turning Contact Lenses into Screens

A polymer film coating can turn contact lenses into computer screens.

Visual of What Is Next Nature? #2

What Is Next Nature? #2

Fruit flavored candy

Visual of Talking Contact Lenses

Talking Contact Lenses

Researchers at University of Washington have introduced a new wireless communication method that allows small wearable devices to ‘talk’ to everyday devices.

Visual of Why some plastic packaging is necessary to prevent food waste

Why some plastic packaging is necessary to prevent food waste

There has been a surge in awareness of the damage that plastic pollution does to our planet in recent years. It has spurred a number of campaigns to remove single-use plastics …

Visual of Building the farm of tomorrow

Building the farm of tomorrow

Seven examples of how design will help us built the farm of tomorrow.

Visual of Poaching from the New Savannah

Poaching from the New Savannah

The Ipswich Museum, the Tring Museum, and around 30 other European cultural institutions and antiques dealers have experienced a rash of theft over the last few months. What turns …

Visual of Photoshop Your Way to Beauty

Photoshop Your Way to Beauty

Filmmaker Jesse Rosten shows his critical views on body standards by presenting the exclusive beauty breakthrough Fotoshop by Adobé. This revolutionary product features pro-pixel …

Visual of Nanotech Generates the Blackest Black

Nanotech Generates the Blackest Black

As the NANO Supermarket opens discussions on the ethics, purpose and usability of nanotechnology, Frederik De Wilde is researching its artistic possibilities. De Wilde is a guest …

Visual of Diet-in-a-Pill Promises Weight Loss with Synthetic Genes

Diet-in-a-Pill Promises Weight Loss with Synthetic Genes

Fat rats with unrestricted access to high-calorie food still lose weight with the help of a genetic implant.

Visual of Electricity Travels Through Spider Web

Electricity Travels Through Spider Web

In future electric cables could be made ??of spider webs. 100% natural electric cables, sounds like an oxymoron, but it’s possible! Researcher at Na tional High Magnetic Field …

Visual of Interview: Arne Hendriks, Researcher and

Interview: Arne Hendriks, Researcher and "Father" of The Incredible Shrinking Man

Hendriks’s activity explores the positive transformative power of creative impulses and the importance of fundamental free scientific research.

Visual of Invisible Headphone Implants

Invisible Headphone Implants

Invisible ear implants for listening to music, getting directions, and recording conversation.

Visual of Moss Table Powers Its Own Lamp

Moss Table Powers Its Own Lamp

When moss photosynthesize, they release nutritious fats, carbs and proteins into their roots to feed colonies of helpful, symbiotic bacteria. In the process of breaking down these …

Visual of Smart Tags Change Color as Food Spoils

Smart Tags Change Color as Food Spoils

Smart Tags stick to containers of food and change color when something has expired.

Visual of Super Computer Chips

Super Computer Chips

Indium gallium arsenide couldbe the material of the new super computer chips of the future.

Visual of We Are Weaker Than Our Ancestors

We Are Weaker Than Our Ancestors

Human fitness has decreased so significantly that even the strongest of us would consider ancient men to have a supernatural force.

Visual of Ingestible Device to Monitor Vital Signs

Ingestible Device to Monitor Vital Signs

Biomaterials researchers at MIT came up with a very tiny device able to monitor vital signs from deep inside the body.

Visual of Moscow Spent $1.3M for a Day of Sunshine

Moscow Spent $1.3M for a Day of Sunshine

$1.3 million will be spent on dispersing clouds over Moscow for the May 1 holiday.

Visual of A Temporary Tattoo That Heals

A Temporary Tattoo That Heals

Moving tattoos from purely aesthetic crave to a healing method thanks to nanotechnology.

Visual of ECO Coin First Trial at DGTL 2017

ECO Coin First Trial at DGTL 2017

We had a wonderful first run of the ECO Coin during DGTL festival in Amsterdam.

Visual of Next Nature Gift Guide 2018

Next Nature Gift Guide 2018

The season of giving has come and to make sure you can find the perfect gift for your loved ones we have brought together a collection of Next Nature inspired goodies. Whether you …

Visual of 3D-printing food waste into tasty products

3D-printing food waste into tasty products

Globally, humans produce enough food to feed 10 billion people (we are only 7 billion now) yet somehow we waste a third of this. Food waste is one of the biggest climate …

Visual of 5 must-see exhibitions before the end of the year

5 must-see exhibitions before the end of the year

A large-scale asian food market serving in vitro meat, a transatlantic expo on the future of nature and a travelling exhibition that explores our relationship with AI. These five …

Visual of We are all parent Earth

We are all parent Earth

Last week I was strolling through the aisles of the supermarket when I heard a buzzing sound coming from my pocket. I looked up from my cart and saw it was a message from  …

Visual of Check your technoprivilege!

Check your technoprivilege!

Technology is not neutral; the same tech might empower some and disempower others. It is time to check our Technoprivilege, argues author Hendrik-Jan Grievink.

Visual of Track freshness and reduce food waste with Rui Xu

Track freshness and reduce food waste with Rui Xu

Imagine this: you wake up on a lazy Sunday morning, trudging your way to the fridge only to be welcomed with the smell of something rotting. Did the meat expire sooner than …

Visual of Next Nature is ancient

Next Nature is ancient

Uli Westphal's Seed Series is an ongoing attempt to document the seeds of all edible plants, one seed at a time.

Visual of Anabukin-chan

Anabukin-chan

This is one of the weirdest things I ever saw... It's a commercial for a construction company. The text goes a little bit like this: Anabukikonten is "Anabuki Construction Co." …

Visual of Designing for Next Nature (workshop report)

Designing for Next Nature (workshop report)

The extent to which new technologies are intervening with everyday life can hardly be underestimated. Virtual realities, nano- and biotechnology are increasingly providing new …

Visual of Entryparadise

Entryparadise

Written by Werner Lippert & Peter Wippermann, Curators of the Entryparadise exhibition (26/8 until 3/12, 2006, at Kohlenwäsche, Zollverein) Design is about to undergo a …

Visual of Featherless Chicken

Featherless Chicken

Behold the featherless chicken, created by Scientists at the genetics faculty at the Rehovot Agronomy Institute near Tel Aviv, Israel. The idea behind the development of this …

Visual of 3D rendered bunnies prefer calm diesels

3D rendered bunnies prefer calm diesels

Kenichi Nagahiro, Honda's chief engine designer, hated diesel engines. When asked to design Honda's first diesel he flatly refused - unless he was allowed to start completely from …

Visual of How to grow a Heinz bottle

How to grow a Heinz bottle

A nice video made by the Mill. Looks like Debbie Mollenhagens How to grow an Orangina bottle .

Visual of How to grow an Orangina bottle.

How to grow an Orangina bottle.

Consider an Orangina bottle: shaped like an orange it is designed to look like one. But it does so in a very primitive way. Imagine the product is the packaging. Wouldn't it be …

Visual of Info Toaster

Info Toaster

Toasted bread as an information display device (originally developed in 2001 but somehow still intruiging): a toaster that parses meteorological information from the web and then …

Visual of Real Nature is not Green

Real Nature is not Green

At the edge of the woods along the motorway near the Dutch town of Bloemendaal, there stands a mobile telephone mast disguised as a pine tree. This mast is not nature: at best, it …

Visual of What to do with your cat?

What to do with your cat?

Our relation with the animals we consume is very remote nowadays. The meat in the supermarket is abstract and square. You might consider a vegetarian life style. No? Then you …

Visual of Would You Like a Bouquet of Nanoflowers?

Would You Like a Bouquet of Nanoflowers?

These crystalline 'nanoflowers' were developed by Cambridge University PhD student Ghim Wei Ho. The nanostructures of silicon carbide are grown from droplets of gallium on a …

Visual of apple stickers

apple stickers

Apple Mac logo with apple stickers by Mark Ferguson. Found on: danieleatock.com

Visual of Banksy's Shoppingcart Caveman

Banksy's Shoppingcart Caveman

link: Banksy.co.uk .

Visual of Business is Peanuts!

Business is Peanuts!

We designers often have to exchange business cards and usually they sit in a drawer forever, forgotten and out of date. In Japan there is quite a ritual about exchanging meishi or …

Visual of Buzzword: Re-nature

Buzzword: Re-nature

Hairproducts brand Schwarzkopf launches a new product: Re-Nature, obviously meant to re-nature your hair. But what happened to your hair that it must be engineered back to …

Visual of Candyfab

Candyfab

This home-built hot air gun printing in sugar has great potential for making all kinds of interesting foods. Imagine getting tired of your second life avatar --> just print out …

Visual of Confetti chicken

Confetti chicken

This weeks peculiar image was taken this summer by a friend of mine. He went to a birdmarket in Esfahan, Iran and noticed that discrimination takes many forms; only blond chicks …

Visual of Dutch Tomatoes: Everlasting

Dutch Tomatoes: Everlasting

See also: How to grow a Heinz Bottle , Ferrari Tomato

Visual of Fake for Real: Can You Taste the Difference?

Fake for Real: Can You Taste the Difference?

You can't beat the real thing, but then again, some generations seem to prefer the other choice. Competition between cola brands goes back a long time. Over the years, the two …

Visual of Fake for Real: Image Consumption

Fake for Real: Image Consumption

Hey! That muddy, greasy burger on my plate isn't the firm, fresh, delicious one I picked out from the advertisements above the counter, is it? I vividly remember my first visit to …

Visual of Fake for Real: Is that coffee you're drinking?

Fake for Real: Is that coffee you're drinking?

Creating the perfect cup of espresso used to be an art form in itself. The beans had to be ground to exactly the right coarseness and the water pressure precisely controlled to …

Visual of FishBowl - Ready made Meal

FishBowl - Ready made Meal

After cooking lobsters alive, picking your own living fish in a restaurant and serving your rabbit for Christmas dinner, now comes a wonderful new creation: the FishBoil. This …

Visual of Future Beauty: Hyperbreasts?

Future Beauty: Hyperbreasts?

Let's talk about hyperbreasts. Have you ever wondered why men like women with large breasts? Historically large breasts are presumably sexually attractive for men because they …

Visual of Guys and Dolls

Guys and Dolls

Google Video is no longer in operation. Sorry for the inconvenience "It's a high form of masturbation" A RealDoll is a realistic life-size sex doll that cost more than an average …

Visual of Little Trees - Smells to refresh your Car

Little Trees - Smells to refresh your Car

"ROYAL PINE", "VANILLAROMA", "NEW CAR SCENT", "WILD CHERRY". Which of these smelly little trees doesn't fit in the row? After careful consideration I decided the "NEW CAR SCENT" …

Visual of Next Nature Interview

Next Nature Interview

For the Venezuelan Magazine Platanoverde , Gabriela Valdivieso y Lope Gutiarrez-Ruiz interviewed artist/scientist Koert van Mensvoort and discussed some of the idea's behind Next …

Visual of Modernistic Watermelon

Modernistic Watermelon

Peculiar object of the week is this square watermelon, found in Japan. Very practical and cost efficient when you want to pile them in boxes and ship them. Artist Piet Mondrian …

Visual of The Tissue Engineered Meat of Tomorrow

The Tissue Engineered Meat of Tomorrow

The meat in the supermarket is abstract, square and habitually made from wickedly manufactured animals. A friend once told me he only eats meat if he "can not recognize the animal …

Visual of Trash People

Trash People

In 246 BC, a Chinese emperor - Qin Shi Huangdi - desired an army that could accompany him on his quest in the land of the dead. With the help of 700.000 craftsmen, he created the …

Visual of French USB wine

French USB wine

Remember the article N is for Nature , describing the Californian company Enologix, which creates software to predict how wine critics will rate a wine, so that it can be produced …

Visual of Apples and Oranges

Apples and Oranges

Seen in an article of Smashing Magazine . See also: Better than the real thing .

Visual of Asus introduces scented laptops

Asus introduces scented laptops

Integrating nature in our technology. There are four different laptops: Floral Blossom (pink), which has a tropical, flowery scent; Musky Black (black), which incorporates a waft …

Visual of Back to Nature?

Back to Nature?

Now this is how you do it. First you take the meat of a hundred animals; chickens (19%), turkeys (17%). Secondly, you blend them in a large tank with water, mais, wheat, oil, fat, …

Visual of Bananawall

Bananawall

Who would not need a bananawall in their officegarden? This modular freestanding, indoor/outdoor bananawall system was designed by Stefan Sagmeister . It is made of 7200 banana's. …

Visual of Better than the real thing

Better than the real thing

Take a bite from this pear and I'll spare you all the default connotations with the apple of eden. Source photo by Pablo Montanez . See also Modernistic Watermelon , Ferrari …

Visual of Catch and eat fishing by phone

Catch and eat fishing by phone

For mobile gamers in western Japan, a hearty seafood dinner awaits just a few key clicks away, thanks to a unique new cellphone fishing game that rewards successful players with …

Visual of Ceci n'est pas une Potato Chip

Ceci n'est pas une Potato Chip

Proctor and Gamble, the maker of Pringles , has successfully argued in a British court that their product is ‘not a potato chip’. Pringles are also officially now, not potato …

Visual of Consuming Illusions

Consuming Illusions

So you thought the 'consumption of illusions' was a typical digital world activity of second life residents and gaming addicts? Never underestimate virtuality in everyday life. …

Visual of Crash–Test Pizzas?

Crash–Test Pizzas?

Schwan Consumer Brands, a leading frozen pizzas brand, has launched a challenging brand: UGLY. The design embraces the rising trend for natural, honest food and the notion that …

Visual of Dogpause

Dogpause

According to the inventors of the dogpause bowl , slow eating dogs are happier than fast eating dogs. Having a dog in the first place is supposed to improve the quality of life, …

Visual of Global warming sales

Global warming sales

The current value of the US-dollar is warming up our globe.. An inventive shop owner in Chelsea (NYC) stuck this advertisement on the window of his shop. What you cannot see is a …

Visual of Hunters

Hunters

Created by Banksy . Peculiar image of the week. See also: Join the Neolithic Revolution .

Visual of Organic Coca-Cola

Organic Coca-Cola

Whoever you are, whatever you do, wherever you may be. You can’t beat the real thing. It really refreshes and brings real satisfaction in every glass. It was not until America’s …

Visual of Image Consumption Continues...

Image Consumption Continues...

"Do you know what it really reminds me of? ... Tasty Wheat . Did you ever eat Tasty Wheat ?" – from The Matrix. This is a project by pundo3000.com , in which 100 products were …

Visual of Join the Neolithic Revolution

Join the Neolithic Revolution

Why hunt? Why gather? Join the Neolithic revolution! Somewhere around 9500 BC proto-farmers began to select and cultivate food plants with desired characteristics. While in their …

Visual of Metaphors be with you

Metaphors be with you

These iconesque web images of shopping carts and bag icons where gathered by Ro London . I guess soon we will see 'Buy Now' buttons appearing in real life shops? Via …

Visual of Million dollar burger

Million dollar burger

PETA –People for the Ethical Treatment of Animals– has posed a challenge to the world's scientific community: The first person to come up with a method to produce commercially …

Visual of Multicultural Gourmet Pack

Multicultural Gourmet Pack

Multicultural Gourmet Pack is a new meat package that contains a variety of butchered meat products based on different religions and believes. The pack contains a total of 4 …

Visual of Recycled Coat

Recycled Coat

In the countdown to the Biggest Visual Power Show 2008 in Los Angeles we post some video's of earlier presentations. The Powershow 2003 in Paradiso, Amsterdam had the world …

Visual of Remote pets

Remote pets

Humans have domesticated animals for thousands of years. The earliest known evidence of a domesticated dog is a jawbone found in a cave in Iraq and dated to about 12,000 years ago …

Visual of Searching for something to drink

Searching for something to drink

Copy and paste the successful and your shop will survive. That's what these Indian entrepreneurs must have figured in the city of Mumbai. Peculiar detail: a trademark on that …

Visual of Shopping for deer

Shopping for deer

Gary Barwin – unsurprisingly from Canada – created this image in response to this weeks peculiar image . The good man even went on and wrote a little poem with it. Yes dear …

Visual of Shopping tree

Shopping tree

We used to wonder where all the stuff in the shops comes from. So now we know. This shopping tree is actually the latest logo of the Dutch shopping center chain V&D . Thanks …

Visual of Simulacra for Imposters

Simulacra for Imposters

“Transformation” is the title of the video by a group of bio–industrialists called Foster Farms . They also sell chicken products, but that’s just to fund their quest for fair …

Visual of Some Kids Don't Like Chicken

Some Kids Don't Like Chicken

But they love dinosaur! Judge for yourself whether this dinosaur nugget product is supposed to give kids a history lesson on the evolutionary relation between dinosaurs and birds …

Visual of Surrogate Sushi Unmasked with DNA Test

Surrogate Sushi Unmasked with DNA Test

These two teenagers, Kate Stoeckle and Louisa Strauss, just found out many New York sushi restaurants and seafood markets are playing a game of bait and switch with their sushi. …

Visual of Soft Drinks for Suckers

Soft Drinks for Suckers

Tru Blood is a synthetic nutrient for vampires that completely eliminates the need to seek sustenance from any living creature. Packaged as a consumer good at your local …

Visual of Vegetarian Nike

Vegetarian Nike

No animals were hurt or injured in the production of these vegetarian Nikes. Created by Paul van Barneveld . Thanks Floris . See also Flesh Nike .

Visual of Brandscape: Welcome Home

Brandscape: Welcome Home

Wednesday May 21st the boeing I was in, flew over some crop–fields near Schiphol (Amsterdam airport) where I took this picture. It reads: "Welcome home!". Unox is a famous Dutch …

Visual of Where it came from

Where it came from

Processed lunch meats etched with a laser cutter. The images show the source of the meat, making you more aware of where that great taste comes from. Link

Visual of Apple Salad

Apple Salad

Tasty realization of the classic Apple rainbow logo, made entirely out of fresh fruit. The clever creation was made by Richard Thomas from sliced kiwis, bananas, oranges, …

Visual of Augmented Phone Browsing

Augmented Phone Browsing

This video shows the first beta version of TwittARound – an augmented reality Twitter viewer on the iPhone 3Gs. It shows live tweets around your location on the horizon. Because …

Visual of Biomimicmarketed Strawberry Juice

Biomimicmarketed Strawberry Juice

Peculiar object of the week. See also Banana Juice box , Modernistic Watermelon , Cubic Fruit , How to grow an Orangina Bottle .

Visual of Brand dating

Brand dating

Male - BMW, Armani, Durex - is looking for a Female - Dolce & Gabana, New York Times, Victoria's Secret. Branddating.nl is a (serious) dating site that relies on the …

Visual of Crowdsourced drink

Crowdsourced drink

Remember the days when the flavor of a fruity drink was simply connected to an apple, orange, strawberry, kiwi, or perhaps – if you felt really exotic – an acai berry? Nowadays we …

Visual of Egg improvements

Egg improvements

Since it is Sunday, let's have a genetically photoshopped egg with a handy integrated eggholder. Not sure if these should be mass produced (if possible): Too painful for the …

Visual of Five strategies of Biomimicmarketing

Five strategies of Biomimicmarketing

Green electricity, Organic Shampoo, Jaguar convertibles, Red Bull, Bio Beef, Alligator gardening tools, Camel cigarettes and Puma sneakers. Once you develop an eye for it, it is …

Visual of Food Design in the 21th Century

Food Design in the 21th Century

Old nature provided us with a wide variety of food: fresh milk, crispy vegetables, nutritious meat. Yet this is not enough, we want more: We want a printed steak , square …

Visual of Forefather Ox cloned to revive delicious Steak

Forefather Ox cloned to revive delicious Steak

Delicious retro-future meat from Japan. Food technology in the overdrive. Japanese researchers successfully cloned what is believed to have been the forefather ox of Gifu …

Visual of Fresh from the Pharm

Fresh from the Pharm

Will we in the future still buy several needs according food in shops, or will we grow M&M’s ourselves? There is a lot happening on in the field of food technology , think for …

Visual of Freshness Label

Freshness Label

Japanese design agency To-Genkyo proposes a dynamic freshness label for meat products. The hourglass-shaped label contains special ink that changes color based on the amount of …

Visual of Fruit4Day

Fruit4Day

Fruit does wonders for your health. No doubt about it. It is recommended to consume two pieces of fruit each day. One.. Sorry, I've lost count? How convenient to have the two …

Visual of Google Ads talk back!

Google Ads talk back!

‘Advertising is the cave art of the 20th century’, Marshall McLuhan said. Advertisings are mythical depictions of hunting and gathering rituals, that don’t take place on some …

Visual of Hamburger sneaker

Hamburger sneaker

We are unsure whether it is just an accidental evolutionary recombination, or that the hamburger sneaker was bound to happen – somehow, it feels natural. Our peculiar object of …

Visual of Get it out of Your Head

Get it out of Your Head

Talking about image consumption ... Via scaryideas.com | Related: Some Kids Don't Like Chicken | Banksy Pet Store   | Featherless Chicken | Confetti Chicken | FFR Image Consumption

Visual of How to Grow a Sneaker

How to Grow a Sneaker

No silly. Of course sneakers can't be grown from transforming Koi Karpers. This is merely an fictional piece by Yoske Nishiumi. But then again, do you have any idea where your …

Visual of How to Grow your Own Toaster

How to Grow your Own Toaster

Now here is an experiment any one can do at home: Look around in your house and try to find a consumer product of which you know where it was made and by whom. Got any? Indeed, …

Visual of Hyper Fruit

Hyper Fruit

Imaginary advertizement for genetically engineered hybrid hyperfruits featuring an 'limwi', 'kiwange' and a 'strawblackberry'. Imagine a taste of things to come. Makes you want to …

Visual of Kiwi Juice Packaging

Kiwi Juice Packaging

What you see is what you get – at least that is what you hope – with this biomimicked kiwinut juice packaging designed by Naoto Fukasawa. See also: Image consumption , Image …

Visual of Meat Pork

Meat Pork

This meat pig was reconstructed by Ton Meijdam . See also: Get vegetarian teeth and eat less meat , Million Dollar Burger , Back to where it came from ,

Visual of Melting polar bear reveals a metal skeleton

Melting polar bear reveals a metal skeleton

Unsure how this melting polar bear ice sculpture created by artist Mark Coreth fits in Next Nature mythology. The art piece was presented last week in Copenhagen and is sponsored …

Visual of Modernistic Meat

Modernistic Meat

This slightly uncanny piece of modernistic meat is actually not made from meat, but from wax, oil, paint polystyrene, stage blood & latex, by artist John Isaacs , who titled …

Visual of Natural Condoms

Natural Condoms

Nature is a terrific marketing tool and corporations know this. When having to choose between eighteen different types of condoms, I am intuitively drawn towards the one with the …

Visual of Popolate

Popolate

Peculiar image of the week. Created by Janis Pönisch and Anne de Vries .

Visual of Scientists 'grow' pork

Scientists 'grow' pork

Scientists at the Eindhoven University of Technology are creating artificial pork. Prof. Dr Mark Post and his colleagues of the department of Biomedical Engineering have extracted …

Visual of The Biodegradable Credit Card

The Biodegradable Credit Card

No question about it, Americans have an overconsumption problem. The total outstanding balance of bank-issued credit cards per consumer was $5,710 in December 2008, according to …

Visual of The World Without Technology

The World Without Technology

I remember the smoke the most. That pungent smell permeating the camps of tribal people. Everything they touch is infused with the lingering perfume of smoke – their food, …

Visual of Who designed the banana?

Who designed the banana?

Looking at a banana from a design perspective, one immediately notices the fruit is highly ergonomic and sophisticated: Bananas fit perfectly in the human hand, they come with a …

Visual of Why are carrots orange? It is political

Why are carrots orange? It is political

No, the image above does not some show some collection of freshly genetically designed hypercarrots in various colors of the rainbow. This is the spectrum of colors carrots used to have.

Visual of DIY Cardio Plumming

DIY Cardio Plumming

Don’t worry, your tongue will only stay neon green for an hour or two after consuming Liquid-Plumr-Cardio. Despite the plaque-busting nanoparticles, we doubt whether this is the …

Visual of CosmoCosmetics

CosmoCosmetics

Things that make us feel and look good. Branded nature? Created by Russian design agency Firma .

Visual of Fat/slim magnifying label

Fat/slim magnifying label

With an optical trick, this German bottle of water is trying to prove its effectiveness for the body. Though drinking water is a necessity for life, the downside of this product …

Visual of Friendly Vending Machine

Friendly Vending Machine

Designer Guus Baggermans was quite annoyed by the clumsy impoliteness of current vending machines, that typically require you to enter some abstract number to select your drink or …

Visual of Genetically Modified Salmon moves to Kitchen Table

Genetically Modified Salmon moves to Kitchen Table

The US Food and Drug Administration is considering whether to approve the first genetically engineered animal that people would eat — salmon that can grow at twice the normal …

Visual of Grapple – a Grape flavored Apple

Grapple – a Grape flavored Apple

They say “An apple a day keeps the doctor away”, but now we wonder what this keeps away, the Grapple , a hyperfruit that "Grunches like an Apple. Tastes like a Grape." The …

Visual of Grow-a-NanoRaptor

Grow-a-NanoRaptor

Now here is an example of the fusion between the made and the born , most kids would crave for. Much better than the robotic dino toy. Designed by evolution! Hopefully this …

Visual of iApple

iApple

Although most biomimicmarketing strategies are oxymoronic , it is nice to see some people take them full cycle. This Japanese Apple fan found  a way to naturally grow and harvest …

Visual of In Pursuit of Artificial Flavoring

In Pursuit of Artificial Flavoring

Following in the footsteps of a Marco Polo-esque spice trade, next nature explorers Jon Cohrs and Ryan Van Luit travel by canoe past massive cargo ships and factories in search of …

Visual of Keep it cool with the Bio-Robot Fridge

Keep it cool with the Bio-Robot Fridge

The Bio Robot fridge is a speculative product that uses a non sticky, odourless gel to envelope stored food as individual pods. The idea is that the gel cools by absorbing heat …

Visual of Kosher Coke

Kosher Coke

Last week I opened a bag of potato crisps that read: "We know the origins of all our ingredients" . As some crisps had already disappeared down my throat, this made me suddenly …

Visual of Nano Care™ Blueberry Paste Wax

Nano Care™ Blueberry Paste Wax

Surely we are quite attuned to some unexpected flavors in these quarters, but this Nano Care™ Blueberry Paste Wax wins our syncretic mash-up award for combining technorethoric …

Visual of Next Nature Movie #1: Quest for Fire

Next Nature Movie #1: Quest for Fire

The Quest for Fire (1981) shows the Next Nature of 80.000 BC. Set in a world without highways, supermarkets, airports, Internet, television, farming, money or written language, …

Visual of Oil Diet: Recipes for Disaster

Oil Diet: Recipes for Disaster

Do you know how much oil you use per day? Neither did director John Webster. In 2005 he decided to make a documentary about oil from his own families perspective. How would it be …

Visual of Rare mutation: Razorius Gilletus Vectrus

Rare mutation: Razorius Gilletus Vectrus

If you haven't read the recently posted essay " Razorius Gilletus – On the Origin of a Next Species ?", you probably won't understand much of the following. Anyhow, I'd want to …

Visual of Self Catching Fish

Self Catching Fish

Researchers at the Marine Biological Laboratory at Wood's Hole, Massachusetts, are testing a plan to train fish to catch themselves by using a sound broadcast to attract them into …

Visual of Smart vending machine

Smart vending machine

  At Tokyo's Shinagawa Station visitors can now select beverages from a 47-inch touch panel. An embedded camera will recognize your gender and age, allowing the machine to …

Visual of City Rats Love Ethnic Food

City Rats Love Ethnic Food

City rats, it seems, prefer the same foods that humans do: Greasy, fatty, sweet, and salty. Although rats are usually seen as the billy goats of city life, ready to chow down on …

Visual of Ecological Insecticide

Ecological Insecticide

Ecological insecticide allows you to extinguish-nature in a nature-friendly way. It nicely illustrates the "I love nature, but not in my backyard" attitude, so popular nowadays. …

Visual of Evolution of the Chicken

Evolution of the Chicken

From Dinosaur to primitive bird to supermarket discount. Although chickens thrive as a species – in the sense that billions of them roam the earth bio-industry – we doubt if the …

Visual of Meet the New Meat

Meet the New Meat

What do you think of lab-grown meat? "Yuck" might be your first reaction. One day, however, it could become the environmentally friendly alternative for breeding cows and pigs for …

Visual of Peel that Bottle

Peel that Bottle

There’s nothing quite like peeling a piece of fruit, but if you end up with a bottle of Vodka after peeling, you know you have been caught in a biomimicmarketing fantasy. I guess …

Visual of Peelable Ice Cream

Peelable Ice Cream

Filed under Biomimicmarketing . Pleases your inner monkey. Peelable banana ice cream by Nesle . Thanks Jurrian.

Visual of Raptor in a Wrapper

Raptor in a Wrapper

The appliance company Bosch claims that its new technology keeps food so fresh that meat from the Ice Age (and presumably the Cretaceous as well) can be stored without incident …

Visual of The Search for the

The Search for the "Real" Thanksgiving

Thanksgiving is fake-for-real. While it's true that there was a minor harvest feast in 1621, held by English immigrants and Wampanoag Indians, the event was never celebrated …

Visual of Vertical Farming

Vertical Farming

Columbia professor Dickson Despommier imagines filling New Yorks skyscrapers with farms. As over 50% of the world population now lives in urban areas, this scenario could solve …

Visual of Think Breast is Best?  Try Udder

Think Breast is Best? Try Udder

Scientists in China have created transgenic cows that produce 'human' milk.  The researchers boosted the fat content of the milk and added three types of proteins, unique to …

Visual of Tomberry – The Worlds Smallest Tomato

Tomberry – The Worlds Smallest Tomato

Some people like berries, some like tomato's. So what do you get when you get when the two mate? Indeed, the latest hyperfruit spotted on the selves is the Tomberry . This …

Visual of Traditional Thanksgiving Meat

Traditional Thanksgiving Meat

Food technology in the overdrive: Pork molded in the shape of a piglet.

Visual of Transgenic Jell-O, more human than ever!

Transgenic Jell-O, more human than ever!

The American Chemical Society has announced a new method of producing gelatin that sounds like good news for cannibals and the canni-curious. Researchers are able to create …

Visual of Want Ketchup with those Flies?

Want Ketchup with those Flies?

Industrial-scale in vitro meat may be a long way off, but for meat-lovers looking for a cheap, eco-friendly source of protein, there's no need to wait. We just have to swear off …

Visual of Who Owns the Rights to a Toucan?

Who Owns the Rights to a Toucan?

Kellogg, the proud copyright holders of Toucan Sam, recently asked a the Mayan Archeology Initiative  to reconsider their logo . Despite the fact that the two birds have entirely …

Visual of #10: Enhance Human Experience, Don’t Replace it

#10: Enhance Human Experience, Don’t Replace it

Part 10 in the 11 part series Anthropomorphism and Design . The hidden danger with interactive products is that they will become so good at fulfilling our needs that they start to …

Visual of Creating the World's Cutest Fruit

Creating the World's Cutest Fruit

Just like corn, bananas , and essentially any other plant we cultivate, the Cutie mandarin is the result of a concerted effort to produce an ideal food. Mandarin oranges come from …

Visual of Does Chocolate Milk Come From Brown Cows?

Does Chocolate Milk Come From Brown Cows?

Although chocolate milk producing cows may sound silly, scientists are seriously analyzing the feasibility of the idea. Why not add genes of cocoa and sugar to a cow, in order to create a cow that produces sweet chocolate milk?

Visual of Dumpster Fish the Future of Farming

Dumpster Fish the Future of Farming

Cities have seen guerilla gardens, rooftop honey production, and fire escape chicken coops. Now, urban farmers may be adding aquaculture to the mix. Headed by ex-banker …

Visual of Dyeing Salmon Pink for Farms and Profit

Dyeing Salmon Pink for Farms and Profit

Wild salmon gets its robust pink color from a diet rich in red-hued krill. Farmed salmon are fed on fish meal, chicken byproducts, soybeans, wheat and a long list of other …

Visual of Eating In-Vitro: Kitchen Meat Incubator

Eating In-Vitro: Kitchen Meat Incubator

The Kitchen Meat Incubator does for home cooking what the electronic synthesizer did for the home musician. It provides its users with a set of pre-programmed samples that can be …

Visual of Eating In-Vitro: Knitted Meat

Eating In-Vitro: Knitted Meat

Rather than growing whole steaks in bio-reactors, Knitted Meat assumes that it is more feasible to create thin threads of protein. Supermarkets sell balls of meat fiber seasoned …

Visual of Eating in Vitro: Magic Meatballs

Eating in Vitro: Magic Meatballs

Magic Meatballs are designed to playfully familiarize children with lab-grown meat.

Visual of Meat, the Expectations

Meat, the Expectations

As the planet’s population speeds towards 9 billion, it’s becomes impossible to continue consuming meat like we do today. Will we all be eating rice and beans? Grasshoppers …

Visual of Enjoy Udder Milk

Enjoy Udder Milk

Imaginary infomercial on the hypernatural udder cows, optimized for milk production

Visual of Featured Page #04: The McWorld Map

Featured Page #04: The McWorld Map

During the coming weeks, we will present a selection of our favourite pages from the Next Nature book . This week a tool that encourages us to experience local specialties through …

Visual of Four Objections to Lab-Grown Meat

Four Objections to Lab-Grown Meat

In vitro meat has been billed as a way to  end animal suffering , put a stop to global warming , and solve the world's insatiable demand for animal protein. There's no doubt that …

Visual of Genetically Engineered

Genetically Engineered "Arctic" Apple Will Never Turn Brown

Canada-based Okanagan Specialty Fruits is pitching a genetically engineered apple that does not turn brown when bruised or exposed to air. This new technology, available in both …

Visual of Glass Gem Corn Looks Like Jewelry

Glass Gem Corn Looks Like Jewelry

Most corn has been selectively bred over the centuries to be a single color: yellow, white or blue. Glass gem corn, a varietal grown by Greg Schoen , harkens back to the days when …

Visual of Growing Plants in the Dark

Growing Plants in the Dark

While sunlight contains all colors, the dominant type of chlorophyll in plants only needs purple light to function. This simple fact has big implications for the future of …

Visual of Hybrid Meat

Hybrid Meat

On society's search to becoming a meatless one, several new kinds of 'meat' pop up in the food industry. From so called 'hybrid' meatballs, to 'the chicken that isn't', when will …

Visual of Inside the Fastfood

Inside the Fastfood "Photokitchen"

Why does your food look different in advertising than it does in the store? A Canadian McDonald's marketing manager tries to answer this common question with a behind-the-scenes …

Visual of Lucy McRay - Swallowable Parfum

Lucy McRay - Swallowable Parfum

Know garlic? Now imagine we could make something that functions alike, but smells a lot better. That's what Swallowable parfum is about.

Visual of Mark Post - Meet the New Meat

Mark Post - Meet the New Meat

According to professor Mark Post, lab-grown meat could become the environmentally friendly alternative for breeding cows and pigs for meat consumption. Watch his talk!

Visual of Meat the Future

Meat the Future

This promotional video for in-vitro meat was brought to you by the bureau for in-vitro meat promotion students of the Beckmans College of Design .

Visual of Medicinal Blueberries

Medicinal Blueberries

As our scientific knowledge of nutritious food increases, will healthy foods be progressively designed to look like medicines? This blueberry blister packaging created by Chinese …

Visual of Muscle Milk. Contains No Milk.

Muscle Milk. Contains No Milk.

Pump yourself up the "natural" way: Muscle Milk  contains no milk, and hopefully no muscles either. Just goes to show that nature is the most successful marketing trope of our …

Visual of Nano Product: Conception Control

Nano Product: Conception Control

Using a condom impregnated with artificial nano-antigens, Conception Control only permits sperm with the right chromosome to pass through: X for girls, Y for boys. Conception …

Visual of Real Vanilla is Natural, but Natural Vanilla is Fake

Real Vanilla is Natural, but Natural Vanilla is Fake

What most gourmands would define as "real" and "natural" vanilla flavoring is simple: Vanilla beans steeped in alcohol. But vanillin, the chemical responsible for vanilla's taste …

Visual of Robots Invade Stores to Steal Our Jobs

Robots Invade Stores to Steal Our Jobs

There's a new threat to the world's unemployed. Researchers at Carnegie Mellon University have developed a robot that helps to organize shop inventories, making that trip to the …

Visual of Search Where the Sun don’t Shine

Search Where the Sun don’t Shine

You’re spending too much of your time in the sewers of the internet, planning to pigeon-rank your toilet visits or you’re simply feeling lucky? This peculiar shanzhai ’d toilet …

Visual of The

The "Plantascraper" Sprouts in Sweden

We're used to seeing proposals for high-tech vertical farms that never seem to translate to real life, but the city of Linköping in Sweden has finally taken these buildings out of …

Visual of Using Simple Scents to Trick Shoppers into Buying

Using Simple Scents to Trick Shoppers into Buying

Retailers have long known that certain smells get us into the buying mood – cinnamon or warm cookies around the holidays, for instance – even if we're shopping for completely …

Visual of Christien Meindertsma – Visualizing the Pig Farm

Christien Meindertsma – Visualizing the Pig Farm

Christien Meindertsma was surprised by the unrealistic nostalgic visualizations of farms on children's coloring plates. She decided to create a more realistic coloring plate of the pig farm.

Visual of Pick Pig - Name Pig - Love Pig - Eat Pig

Pick Pig - Name Pig - Love Pig - Eat Pig

In a time of all-horse hamburgers and E. coli outbreaks, food provenance has become a huge issue. Consumers are becoming increasingly aware of the lack of traceability within the …

Visual of Design Indaba Interview

Design Indaba Interview

Our South African friends of Design Indaba made a nifty little video of the presentation we did at What Design Can Do this spring.

Visual of Food Familiarization #1: Semantic Tricks

Food Familiarization #1: Semantic Tricks

When does a rose not smell as sweet? When it's a Patagonian toothfish.

Visual of Food Simulator to Fulfill the Desire to Eat

Food Simulator to Fulfill the Desire to Eat

Two master's students have created a speculative device to simulate the sensations of eating.

Visual of From Eco-Apartheid to Earth Democracy

From Eco-Apartheid to Earth Democracy

Do humans exist merely to make money and use resources? Vandana Shiva believes humans have a higher purpose.

Visual of Green Colors Make Food Seem Healthier

Green Colors Make Food Seem Healthier

Which candy bar you choose depends on the color of the packaging.

Visual of Grossed Out by Lab-Grown Meat? Here's 7 Reasons Why You Shouldn't Be

Grossed Out by Lab-Grown Meat? Here's 7 Reasons Why You Shouldn't Be

In vitro meat is creepy, unnatural and downright disgusting – and so is every other kind of food we eat.

Visual of How Food Scientists Engineer the

How Food Scientists Engineer the "Bliss Point" in Junk Food

Cheetos and other junk foods are more carefully engineered than the average bridge.

Visual of How to Avoid a Global Wine Shortage

How to Avoid a Global Wine Shortage

A global wine shortage is looming. Never fear: Next Nature has a solution.

Visual of In-Vitro Hamburger Sponsored by Google

In-Vitro Hamburger Sponsored by Google

More remarkable than the look and taste of the burger, which only stood out because it was presented in a petri dish and described by one of the panelist as 'hot', was the revelation that Serge Brin, co-founder of Google.com, financed the project.

Visual of In-Vitro Meat Visions in The Guardian

In-Vitro Meat Visions in The Guardian

Last weekends edition of the Guardian featured some of the In-Vitro Meat Visions developed at Next Nature Lab.

Visual of Innovative Nostalgia

Innovative Nostalgia

We humans simply feel more comfortable with technological change when it comes in a familiar form that refers to an existing and accepted object, habit, value, tradition or intuition.

Visual of Invasive Sushi from Invasive Species

Invasive Sushi from Invasive Species

Chef Bun Lai of Miya's Sushi in New Haven, Connecticut, has a cheeky solution to invasive species: he eats them. His menu regularly features lionfish and Asian shore crabs, …

Visual of Jason Silva and the Dawn of Nanotech

Jason Silva and the Dawn of Nanotech

Buckle up for a new series of videos from performance philosopher Jason Silva.

Visual of Making Fake Eggs to Beat the Real Thing

Making Fake Eggs to Beat the Real Thing

Tech experts are betting that they can make vegetarian eggs that outperform the real thing.

Visual of Manufacturing Imperfection in Processed Luncheon Meats

Manufacturing Imperfection in Processed Luncheon Meats

Food companies are hard at work inventing processes to make luncheon meat look "deli fresh".

Visual of Meat & Greet Workshop Report

Meat & Greet Workshop Report

Last week, Next Nature Lab had the first Meat & Greet to explore the future of in vitro meet.

Visual of Meet The Tongue Parasite

Meet The Tongue Parasite

If you're a fish, and want to keep your original tongue, better keep your mouth closed.

Visual of Organic Coke Arrives

Organic Coke Arrives

Five years ago we envisioned Organic Coke as the fictional summit of Greenwashing. Now it is 2013. Guess what?

Visual of Paradise Reset

Paradise Reset

Interview with our own Koert van Mensvoort in the IKON Television Documentary 'Paradise Reset' on the future of human nature.

Visual of Protocell Shoe Mends Itself

Protocell Shoe Mends Itself

The self-repairing sole is a dynamic solution to an everyday problem.

Visual of Q&A with CEO of In Vitro Meat Company

Q&A with CEO of In Vitro Meat Company "Modern Meadow"

Excerpts from the Rebbit AMA with Andras Forgacs, founder of a company that manufactures in vitro meat.

Visual of Smart Sock Makes Your Feet Speak

Smart Sock Makes Your Feet Speak

A new wearable device provides runners with info on posture, rhythm and stride length.

Visual of

"Soylent" Liquid Meals Will Save the World

Can a meal replacer save us money, time, and maybe even save the world?

Visual of We Are Not Alone Eating Fast Food

We Are Not Alone Eating Fast Food

Beekeepers in France have been puzzled by their bees producing blue and green honey. Turned out the bees were eating waste from an M&Ms factory.

Visual of Why Are Lobsters Thriving in Maine?

Why Are Lobsters Thriving in Maine?

The surprising - and predictably depressing - reasons why lobster stocks are booming.

Visual of World's First In Vitro Hamburger Arrives

World's First In Vitro Hamburger Arrives

Break out the ketchup: Mark Post has grown the world's first entirely artificial burger from cultured beef cells.

Visual of 100% Organic? Get a Coconut

100% Organic? Get a Coconut

100% pure organic coconut water would be to drink directly from the coconut. So how organic is this product really? 80% Organic? 70% Organic? Or just slightly more organic than the coconut water without the labeling?

Visual of Growing the Future of Meat

Growing the Future of Meat

Outside of the limits imposed by the edges of an animal’s body, the cells can reproduce and multiply until they exhaust the nutrients and space provided, filling petri dishes and vats to grow the future of meat.

Visual of In Vitro Recipe #1: Knitted Meat

In Vitro Recipe #1: Knitted Meat

The length of a muscle fiber was once limited by the size of the animal it was growing in. Now, freed from the constraints of the body, it’s possible to culture “thread” made from long strands of muscle tissue.

Visual of No Future for Traditional Meat

No Future for Traditional Meat

At Home in the Lab with Mark Post, Father of the In Vitro Hamburger. Interview from The In Vitro Meat Cookbook

Visual of Pentagonal Orange

Pentagonal Orange

Japanese farmers have created pentagon-shaped oranges.

Visual of Pepsi Aubergine

Pepsi Aubergine

Occasionally you bump into an image that seems related to our next nature quest, but you are unable to verbalize.

Visual of Play Buttons on Paper Magazines

Play Buttons on Paper Magazines

Updating the old paper magazine into the digital realm.

Visual of Razorius Gilletus Flexball Subspecies

Razorius Gilletus Flexball Subspecies

The latest subspecies in the Razorius line is the Razorius Gilletus Flexball. While Gillete proclaims they reinvented shaving, others argue Gillette's new razor is everything that's wrong with America.

Visual of Razorius Gilletus Gold Plastic

Razorius Gilletus Gold Plastic

Like the exorbitant feathers of the peacock, which only function is to aesthetically stand out amid its competitors, this new species of Razorius Gilletus only differs from its predecessor aesthetically.

Visual of Analogue vs Digital: Add to Shopping Cart

Analogue vs Digital: Add to Shopping Cart

We don’t have to leave our homes to do groceries, buy new clothes, furniture, or anything. We can buy everything online!

Visual of Bioprinting in the Kitchen of the Future

Bioprinting in the Kitchen of the Future

Cultivator is speculative design project on how bioprinting could find its way into the kitchen of the future.

Visual of Did a Robot Grow your Vegetable?

Did a Robot Grow your Vegetable?

The world’s largest indoor farm  is not the only firm developing vertical agriculture. Japanese company  Spread plans to grow more than ten million heads of lettuce a year by …

Visual of Diseases Of The Future

Diseases Of The Future

Nowadays humans suffer from diseases that didn't exist in the past, a trend that will probably continue into the future. A wide range of new disorders, especially related to the …

Visual of Genome Editing - Bringing the Übermensch to a Shelf Near You

Genome Editing - Bringing the Übermensch to a Shelf Near You

Last April, a Chinese group of researchers published a paper that set the scientific world ablaze in a fierce debate. The paper was about their attempts to edit the DNA of a human …

Visual of Grow your Dinner in a Kitchen Insect Farm

Grow your Dinner in a Kitchen Insect Farm

The Kitchen Insect Farm enables people to grow their own protein source (read: larvae) at home.

Visual of Intimate Technology: the Battle for Our Body and Behaviour

Intimate Technology: the Battle for Our Body and Behaviour

Technology is nestling itself within us and between us, has knowledge about us and can act just like us.

Visual of Minimalist Effect in the Maximalist Market

Minimalist Effect in the Maximalist Market

The multidisciplinary design consultancy Antrepo Team created a project named Minimalist Effect in the Maximalist Market in 2010.

Visual of Order Anything with Amazon's Button

Order Anything with Amazon's Button

Amazon introduced a new gadget, named Dash Button, that will help you order groceries automatically.

Visual of Robot’s Best Friend

Robot’s Best Friend

From chef, to nurse, and also lover. Get ready, a new generation of robots is going to invade our lives!

Visual of Soil-Free Farming in the Desert

Soil-Free Farming in the Desert

A special absorbant film that require no soil may be able to grow plants more efficiently than soil farming.

Visual of The art of growing grasshoppers

The art of growing grasshoppers

Grasshoppers are a sustainable and cost-effective alternative to meat protein. Could the ability to grow them in your kitchen make them more appealing? Watch the video below and …

Visual of The World’s Largest Indoor Farm

The World’s Largest Indoor Farm

The world’s largest indoor farm in Japan is 100 times more productive than traditional agriculture.

Visual of Future of Food: Eating From the Ditch

Future of Food: Eating From the Ditch

For years scientist and farmers are researching the possibilities of eating duckweed, shoveling it out of the ditches onto our plates. This proteinrich plants can be used in animal fodders or be eaten by humans.

Visual of Genetic Scissors Instead of Chef's Knife

Genetic Scissors Instead of Chef's Knife

CRISPRy cabbage has been served for the first time in the world.

Visual of Growing Potatoes at JFK Airport

Growing Potatoes at JFK Airport

The 5th largest airline in the United States, JetBlue, is growing potatoes at John F. Kennedy Airport in New York.

Visual of An Edible Drone for Humanitarian Aid

An Edible Drone for Humanitarian Aid

Nigel Gifford is developing a drone that will be relatively inexpensive, disposable and edible.

Visual of Ramen: the New Prison Currency

Ramen: the New Prison Currency

Instant ramen noodles have become a valuable commodity to inmates, as cost-cutting measures in US prisons led to the deterioration of food quality.

Visual of A Taste of RoboBee Honey

A Taste of RoboBee Honey

Where most researchers are focusing on keeping bees alive, researchers of Harvard are developing a bee replacement; the Robobee. The Robobee is only the size of half a paperclip, with ultra thin wings flapping 120 times per second. The main goal is to build a mechanic pollinator.

Visual of Waiter, There's a Pig in My Soup!

Waiter, There's a Pig in My Soup!

A miniature piglet staring at you from a soup, to remind you the origins of your meal.

Visual of Tap Your Milk from a Cow Around the Corner

Tap Your Milk from a Cow Around the Corner

Turning cows into walking vending machines for milk.

Visual of Fungal Futures: the Mushrooms Utopia

Fungal Futures: the Mushrooms Utopia

Exhibition Fungal Futures: design with mushrooms.

Visual of Growing Norwegian Nori in the Lab

Growing Norwegian Nori in the Lab

Norwegian researchers have succeeded to grow nori under laboratory conditions for the first time.

Visual of The Idea for Lab-Grown Meat Was Born in a Prisoner-of-War Camp

The Idea for Lab-Grown Meat Was Born in a Prisoner-of-War Camp

The phone call was as unexpected as the American accent at the other end of the line. And when she hung up a few moments later, Ira van Eelen had to stop to catch her breath. More …

Visual of Shazam Your Plant Findings

Shazam Your Plant Findings

Shazam for Plants app lets you catch around 400.000 plant species left on our planet through the lens of your smartphone.

Visual of From Shopping Center to Urban Farm

From Shopping Center to Urban Farm

Rooftop farm takes over Israel’s oldest mall to grow thousands of organic vegetables.

Visual of World’s First Lab-Grown Chicken Is Here

World’s First Lab-Grown Chicken Is Here

Memphis Meats reveals world’s first lab-grown chicken.

Visual of A full course cabbage meal to discuss the problem of agricultural over-abundance

A full course cabbage meal to discuss the problem of agricultural over-abundance

Last night we were invited to celebrate the plenty at the third edition of the Neo-Futurist Dinner series at Mediamatic in Amsterdam. This time, the night was hosted by Dutch …

Visual of Is eSports really sport?

Is eSports really sport?

eSports is the huge industry that’s growing up around competitive online gaming. Let’s take a look at how this cyberpunk sporting world came to be.

Visual of Interview Mark Wigley:

Interview Mark Wigley: "We are living in an ecology of antenna"

With the invention of the radio antenna in the late 19th century, we became a different species: Introducing the human insect. A species, able to communicate across oceans using …

Visual of 'I volunteer myself to try this cultured meat at my own risk'

'I volunteer myself to try this cultured meat at my own risk'

The Netherlands leads in cheese, clogs, and cultured meat. This sustainable and animal-friendly form of meat has largely been developed in our country. In 1997, Willem van Eelen …

Visual of Why insects are not the new sushi

Why insects are not the new sushi

People across the world have been eating insects for thousands of years. We know that approximately 2,000 species are edible and that these insects are eaten in many different …

Visual of Enter the Future Food Formula

Enter the Future Food Formula

Imagine, it’s 2050 and you are feeling hungry. What will be on your plate? Where will your food come from, and how will it be produced? It may be juicy ants from the nearest …

Visual of 10 Next Nature dinner table conversation starters

10 Next Nature dinner table conversation starters

Summer is here and the sun is out, and yes, this is awesome. After a long day in the sizzling summer sun, you get a group of people together to share some delicious food, …

Visual of Next Generation: Cooking with viruses with Pei-Ying Lin

Next Generation: Cooking with viruses with Pei-Ying Lin

This story is part of  Next Generation , a series in which we give young makers a platform to showcase their work. Want to see your work here?  Get in touch  and …

Visual of Talking non-human nonsense with Nonhuman Nonsense

Talking non-human nonsense with Nonhuman Nonsense

Nonhuman Nonsense is a research-driven design and art studio existing somewhere between utopia and dystopia. They wonder upon our relationship with the non-human, embracing …

Visual of Nadine Bongaerts: 'We’re attempting to make foie gras based on stem cells'

Nadine Bongaerts: 'We’re attempting to make foie gras based on stem cells'

Biosensors, cultivated meat and spider’s silk. For synthetic biologist and Next Nature ambassador Nadine Bongaerts, these are all advances towards a new world, where polluting …

Visual of This app allows you to talk to quarantined people around the world

This app allows you to talk to quarantined people around the world

Loneliness is one of the silent serial killers during the pandemic. Therefore Next Nature provides you the tip to pick up your phone.  Artists Danielle Baskin and Max Hawkin …

Visual of Why physical distancing feels so unnatural to us

Why physical distancing feels so unnatural to us

For many people, the most distressing part of the coronavirus pandemic is the idea of social isolation. If we get ill, we quarantine ourselves for the protection of others. But …

Visual of Join us at the Embassy of Food Conference

Join us at the Embassy of Food Conference

Promising food design projects do not always find their way to producers, the market and ultimately to consumers. Why is that and what can we do to advance these ideas? Why is it …

Visual of This vending machine gives out health advice in exchange for your personal data

This vending machine gives out health advice in exchange for your personal data

Your biggest wealth is health, but what it the costs you your anonymity? This vending machine gives you nutritional advice based on the information you give it.

Visual of How to design your future family

How to design your future family

Imagine a place called Reprodutopia. How would such a place look like?