Canada-based Okanagan Specialty Fruits is pitching a genetically engineered apple that does not turn brown when bruised or exposed to air. This new technology, available in both Granny Smiths and Golden Delicious, introduces a synthetic gene that drastically cuts down on the enzyme responsible for browning.
As with the introduction of snack-sized baby carrots, Okanagon Specialty Fruits president Neal Carter is positive that his Arctic apples will remove consumers’ issues with eating an entire fruit at once. According to Carter, “If you had a bowl of apples at a meeting, people wouldn’t take an apple out of the bowl. But if you had a plate of apple slices, everyone would take a slice.” Carter hopes his fruit will reverse declining rates of apple consumption, and will help to curtail the number of apples tossed for minor browning.