Did an algorithm write this blog post? If it did, you’d likely never know it. Chicago-based Narrative Science is producing smart software that writes stories for parents of Little Leaguers all the way on up to media giants like Forbes. You might expect stilted, formulaic prose from a robot, but the result is surprisingly lively:
“Friona fell 10-8 to Boys Ranch in five innings on Monday at Friona despite racking up seven hits and eight runs. Friona was led by a flawless day at the dish by Hunter Sundre, who went 2-2 against Boys Ranch pitching. Sundre singled in the third inning and tripled in the fourth inning … Friona piled up the steals, swiping eight bags in all …”
Kristian Hammond, cofounder of Narrative Science, predicts that in 15 years, 90% of all news will be auto-generated in this manner. The company’s software may someday be programmed to spit out snark, wry commentary, or philosophical reflections on the effable beauty of a spring day. As Big Data mines every minute aspect of our lives, the time is ripe for a writer – human or otherwise – to transform these reams of data into stories.
Read more about Narrative Science at Wired.