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What is Next Nature?

With our attempts to cultivate nature, humankind causes the rising of a next nature, which is wild and unpredictable as ever. Wild systems, genetic surprises, autonomous machinery and splendidly beautiful black flowers. Nature changes along with us.


Image Consumption

imageconsumption Image: Pundo3000
Images that taste better than the real thing

Photoshopped models are more alluring than living people. Luxury labels are worth more than the clothing they brand. The images on food packaging look better than the meal tastes. Welcome to the world of Image Consumption.

Among all animals, humans are uniquely capable of “consuming” image instead of substance. In our media-saturated society, it can be hard to see things for what they really are. But what makes reality any more “real” than our perception of it?



Directed by the French animation collective H5, Logorama shows a world where every plant, animal, and person has been replaced with corporate logos.

A Society of Simulations

An interviewer once asked Pablo Picasso why he paints such strange pictures instead of painting things the way they are. Picasso asks the man what he means. The man then takes out a photograph from his wallet and says, “This is my wife!” Picasso looks at the photo and then says: “isn’t she rather short and flat?”

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The more visible something is, the more real it is, the more genuine it is.

— Koert van Mensvoort

Credit on Color - Rainbow of Credit Cards

Credit on Color - Rainbow of Credit Cards

Although these next ecologies – like the global financial system and the internet – unquestionably differ in many regards from older ecologies – like rain forests, cloud formations, or coral reefs – there still lies a certain luster in visualizing them as phenomena of old nature.

Already we have seen approaching hurricane$, the ¥€$ datafountain and a magnificent flock of Visa’s. Now there is also the credit card rainbow, compiled of thousands of creditcards, freecards, discount carts and gift cards from around the world.

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“Soylent” Liquid Meals Will Save the World

Rob Rhinehart has found a way to stop eating. Tired of spending time, money and energy on preparing meals, this young American decided to find a new way to survive without actual food. He created a unique mixture called “Soylent”, which contains nothing but the elements the body needs: iron, vitamins, fat, calcium and dozens of other nutrients. This is minimalism in eating: Nothing in this beige milkshake-like beverage can be identified as coming from any recognizable food.

Rhinehart followed a strict Soylent diet for several weeks and was amazed by the results of the experiment. He felt and looked healthier, and saved money and time. You can read the whole story on his website, and even find the recipe to make your own Soylent shake.

Rhinehart describes food as the “fossil fuel of human energy”, a geopolitical issue that rules the world, dividing North and South, the starving and the obese. After water, we all need food. So will this invention solve the world’s food problems?

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“Soylent” Liquid Meals Will Save the World

Hire a Hyperreal Girlfriend to Look Better on Facebook

Dave Lee, a technology reporter at BBC News, experimented with hiring a women for $5 in order to get the coveted Facebook status: ‘In a relationship with’. “Sophia” – not her real name – offers her services as a make-believe girlfriend through the website Fiverr. According to Lee, many men hire fake girlfriends to look better on social networking sites or to make their exes jealous. Though Sophia was not real, for a few days she was “real” to Lee’s friends and acquaintances on Facebook.

This phenomenon raises two issues. The first is related to Jean Baudrillard’s theories in ‘Simulacra and Simulations’. The fact or truth that she is virtual is unimportant as long as it is or looks real and gives you the desired results: Making your exes jealous or showing off that you have a gorgeous boy/girlfriend. Simultaneous mass information spread on social networking services creates hyperreality, a sense of the “real” that has no origin or actual reality. It is probably the same phenomenon that causes Wikipedia to be so influential, and people tend to perceive information from it as ‘true’ regardless of its actual accuracy.

The second issue is that similar to virtual prostitution in Second Life. ’Virtual escorting’ uses human intelligence for tasks that computers are currently unable to do, such as writing romantic posts or leave flirtatious comments. Crowdsourcing internet marketplaces, such as Amazon Mechanical Turk, are an example of the coordination between virtual space and anonymous human labor. Virtual escorting may be an indication that the employee/employer relationship is shifting from an industrial model to a next natural model.

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Augmented reality promises to transform the way we interact with our surroundings. Augmented reality promises to transform the way we interact with our surroundings.

Software That Fakes An Active Social Life While You're On The Sofa

Now that our cooler friends can Instagram, tweet, and FourSquare the heck out of every underground concert and speakeasy cocktail, FOMO (Fear of Missing Out) has become a persistent problem for the less-hip. But there’s hope for those who would rather spend their Saturday nights watching re-runs of Downton Abbey than heading downtown to the newest brewpub.

The new application CouchCachet promises to give you the fully-booked, in-the-know life you so desperately wish to present. The app is a full-service social booster: Not only does it check you in to the trendiest places in your neighborhood, it also periodically tweets obscure lyrics and photos of hipsters in skinny jeans. As one of the quotes from the site says: “I can finally  be who I want you to think I am”. And what you …

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Couch Cachet automatically updates social network information
virtual offline shopping

Virtual Offline Shopping

As the second most hardest working people on this planet, Koreans obviously dread their weekly shopping for groceries. It is therefore that Home Plus (Tesco in Europe) plastered walls of a Korean subway station with virtual shelves, allowing Koreans to shop with their smart phones while waiting on the metro.

Each product has QR code which will place the product in an online shopping cart on your smart phone. When the transaction is completed the products will be delivered to the …

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