Food Technology

Not so Happy Meals

Not so Happy Meals
This week a Brazilian prosecutor asked a judge to nationally ban toys sold with meals in fast-food outlets like McDonald’s and Burger King, because it can lead children to develop bad eating habits. The move comes amid wide-spread concern over the link between some fast food and illnesses such as diabetes, as the U.S. congress considers requiring chain restaurants to disclose calories on their menus to help fight endemic obesity.

Prosecutor Marcio Schusterschitz, a federal prosecutor in Brazil’s Sao Paulo state, said fast-food toy promotions encourage children to buy high-fat meals through “the abusive creation of emotional associations” that turn them into life-long eaters of high-fat foods. Read the full article on uk.reuters.comĀ 

Toys are us… Apart from the health-aspect and cases of obesity, this article makes me wondering; how much plastic are we talking about on a yearly basis? According to, it takes 34 cents to manufacture and package each Happy Meal toy. At 2.5 million Happy Meals sold annually, $850 thousand is spent on those little wads of plastic a year.

You think that is much? Why no; it is good investment. Children really need some entertainment to go with their meals. It is educational, every toy is played with over and over again and almost never thrown away. And when children play, they burn calories. I guess it is the toys that determine the nature we deserve.

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