Biomimicmarketing

Nature will Remember

In this commercial, the sheep knows that the Peugeot has been made dirty by the splashing mud. Then it proceeds by cleaning it. Slogan: Nature will remember.

We know that this commercial is fiction, but is old nature even aware of our next nature? (By aware I mean that it knows it’s there and that it reacts on it)

I think the answer is yes. Just take a look at the species that have coexisted with us, like mice, cockroaches, crows, pigeons and certain plants. Some people often think of them as pests, as those annoying creatures that just won’t go away no matter how hard we try to get rid of them. But if you take a closer look, it becomes clear that these species are actually very successful at surviving in man-made urban environments: Old nature adapts itself to our next nature!

Welcome back!

We have noticed you are a frequent visitor to our website. Do you think we are doing a good job? Support us by becoming a member.

Join