As the second most hardest working people on this planet, Koreans obviously dread their weekly shopping for groceries. It is therefore that Home Plus (Tesco in Europe) plastered walls of a Korean subway station with virtual shelves, allowing Koreans to shop with their smart phones while waiting on the metro.
Each product has QR code which will place the product in an online shopping cart on your smart phone. When the transaction is completed the products will be delivered to the shopper’s home within the day.
The concept makes effectively use of the commuters’ waiting time, while combining the efficiency of online shopping with the rich context of offline shopping. In this way bus stops could be transformed in small AH To Go’s and train stations into shopping malls.