Did you know that phones were once used for calling up our (human) friends? Researching the beginning of it all, we came accross demo video's on the cloud called "internet" where people showed off how they tricked the first Siri-AI-devices into saying epic things like: "I don't do knock knock jokes". But the reason why this technology took such a leap, has everything to do with human "features" like personality, compassion and trust. From that moment in time, objects made from steel and glass have become our soulmates... our friends... our personal assistents... our pets... our slaves... Or were we theirs? Were we the ones being tricked?


Yes. We came to trust them because they were made to our image. They talked like our mothers and shared our brains and limbs. They could sense it if we were lonely and then played us music or said nice words. They tucked us in at night and woke us up the next morning.

Knock, knock! Species of the world, you are not alone. Matter is alive and there is plenty out there.

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  • Marketing script: So, you don't have a sense of humor? Would like a sense of humor? Buy the new iPhone 4S and we'll throw in a sense of humor, free The pfecret Christmas gift for that boss who never really got The Muppet Show .

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