aibo dog
anthropomorphism and design

Rule #5: Consider Zoomorphism as an Alternative

For past entries and an introduction to the 11 Golden Rules of Anthropomorphism and Design, click here. 

When a product imitates animal behavior, the strict social rules governing anthropomorphic products don’t apply. People may be much more forgiving when a zoomorphic product makes an error, and fascinated rather than disturbed when it behaves other than expected. Similar to how we think a person walking in circles on the street is weird, but a dog chasing its tail is funny, Sony’s robot dog Aibo is considered adorable, while Honda’s humanoid robot Asimo seems clumsy and slow.

Comments (0)