On society’s search to becoming a meatless one, several new kinds of ‘meat’ pop up in the food industry. From so called ‘hybrid’ meatballs, to ‘the chicken that isn’t’, when will we really stop eating meat and long for substitutes?
According to 23 producers of meat substitutes, called Het Planeet, this will actually be in the nearby future. They produce substitutes based on soy, lupins and peas, but also on proteins like insects and algae. Het Planeet claims that the biggest threshold is not the quality, but the acceptance and perception of these protein ingredients and products. That quality should no longer become an issue, became quite clear during a taste test at the castle of Woerden in January. The battle between whole meat and hybrid meatballs turned out quite tough, since the best meatball was a whole meat one, while the second best turned out to be a hybrid: a combination of meat and 30 percent plant product. Replacing 30 percent of a piece of meat by plant product will, according to Het Planeet, cause a 15 percent reduction in meat consumption per person.
Meanwhile, in Missouri, they are less subtle in replacing a nice piece of meat. Their soy-based chicken substitute not only replicates the taste of real chicken, it also mimics the same texture and appearance of real chicken meat. Over 20 years of research has made it possible to produce something that has nothing to do with chicken, but according to the New York Times, certainly shreds like one. Sounds like acceptance is on its way.