Food Technology

Eating In-Vitro: Rustic In Vitro

Many people still find in vitro meat too alien and artificial to put it in their mouths. With the Rustic In Vitro incubator, this outdated perception is about to change. Similar to old-fashioned sausages and hams hung to cure in the butcher’s or at home, Rustic In Vitro is grown in a familiar-looking incubator that reminds us of the good old days. Rustic In-Vitro incubators come in various shapes designed to simulate rabbit, boar or cattle. The more time it has to ripen, the more structure and character the replicating meat cells will develop. Progressive nostalgia ahoy!

Designed by Marjolein Kors for the Eating in Vitro series.

Do you want to know more about the future of meat? We are writing a speculative cookbook of in-vitro meat dishes, join us on

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