With the holiday shopping season in full swing, Next Nature comes to your aid. The award winning In Vitro Meat Cookbook makes the perfect Christmas present from a meat lover to a vegetarian, or from a vegetarian to a meat lover.


Starting today we are offering free worldwide shipping and gift-wrapping with the Corporate Animals paper included.


Using the format of the cookbook as a storytelling medium, the In Vitro Meat Cookbook is a visually stunning exploration of the new “food cultures” lab-grown meat might create. It approaches lab-grown meat not just from a design and engineering perspective, but also from a societal and ethical one.

The cookbook features 45 lab grown meat recipes that might be on your plate one day. Meat paint, revived dodo wings, meat ice cream, cannibal snacks, steaks knitted like scarves and see-through sushi grown under perfectly controlled conditions. Though you can’t cook the recipes just yet, they've all been developed with strict culinary rigor. Because, before we can decide if we will ever be willing to eat meat from the lab, we need to explore the food culture it will bring us.


This year, give the ultimate conversation starter on the future of meat as a present! Shop here

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